Marketing
Resume:
L O R N E B A S K I N
Lorne Baskin
***********@*****.***
LorneBaskin
Full name
San Francisco, CA 94109
Address
Phone
Method Marketing, Chico CA
Social Media Specialist -Internship
-Created Pinterest Pins accelerating reach and impressions
-Successfully developed facebook & Instagram posts on Facebook Ad Manager for multiple accounts and campaigns
-Established bookkeeping for monthly and daily budgets using Google Sheets Method Marketing, Chico CA
PPC Specialist - Internship
-Proactively identified opportunities for performance improvement for 5 business accounts
- Curated Static and Dynamic ads to clients market through Google Ads 08/2022 -
06/2023
08/2021 -
12/2021
05/2021 -
08/2021
W O R K
E X P E R I E N C E
02/2024 -
PRESENT
08/2020 -
05/20/2022
08/2017 -
05/2020
E D U C A T I O N
German
City College of San Francisco
Bachelors of Science in Marketing
California State University, Chico
Dean's List- 2020 & 2021
Associates Degree in Business Administration
Santa Rosa Junior College
S K I L L S Microsoft Suite
Google Suite
Powerpoint
Analytical Skills
Critical Thinking
Motivated
Communication
Organized
Teamwork
Time Management
Detail Oriented
Interpersonal
HKDigital Media, United States
Paid Media Analyst
-Established goals and objectives for clients while providing consistent updates on performance.
-Monitored and allocated budgets for multiple accounts.
-Analyzed campaign results and provide strategic optimization strategies to obtain goals and boost performance on multiple platforms (Meta, TikTok, Snapchat, etc.)
-Curated weekly/monthly analysis decks to report performance. 07/2023 -
09/2023
Black Sheep Foods, San Francisco CA
Social Media Coordinator
-Developed & implemented social media strategies to enhance brand awareness, drive engagement, and increase followers across various platforms.
-Conducted market research and competitor analysis to identify opportunities and trends, and provide recommendations for content and campaign optimization.
-Created compelling and visually appealing social media content that aligned with the brand identity and resonated with the target audience.
-Identified, built and maintained relationships with influencers, including negotiation of partnerships, collaborations, and content creation agreements. North Beach Kids, San Francisco CA
Content Creator & Preschool Teacher
-Responsible for creating videos and capturing photos for events and day to day content
-Created lesson plans for the week while implementing educational techniques
-Established strong relationships with parents, students & colleagues
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07/2023 -
PRESENT
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