User Experience R E

EZRA MASTERS Ezra U S E R E X P E Masters R I E N CE SR. RESEARCHER

About me

An expertise product product addition, communicate exceptional My and expert skill transform sets evangelism. design having in in delivery design, user allow effectively them and both experience, me enhancement strategy, into of I the excel to both both tackle elegant, soft in business research, stemming skills up both complex and intuitive of creating and digital downstream goals architecture, salesmanship from problems design products. and end-my user to-12 solutions. head-to end and years needs. In ensure to on of UX Skills Expanded

User Experience Expert

Design Research Visual Mapping, Qualitative Persona Architecture, Visual Systems, Layouts, Tools, Heuristic Collaboration, Metrics, Communication User-Interaction Design, Think, Content Creation, Figma/Typography, Evaluation, Skills, Empathy Research, Centered User User Responsive HTML/Stakeholder Adobe and Strategy, Wireframing, Design, Flows, mapping, Research, Critical A/Design Quantitative CSS Color XD/B Usability Testing, Service Understanding, Project Design, Sketch Theory, Thinking. Workshops (User User UCD)Prototyping, Management, Design, Accessibility Journey Agile Expertise, Research, Interviews, Testing,, Journey Grid and & Systems Workshops, Analytics Mapping, Presentations, Interaction Scrum, Mapping, User Prototyping Information Strategy, Design, Client Research, and and Process Design Design, Education

Bachelor of Design

Florida Int’l University (FIU)

Miami, FL

Certifications

UX Manager Certified

- Leading Highly-Effective UX

Teams

- Being a UX Leader

- Design Tradeoffs & UX

- Decision

- Challenges of Scaling UX

Design

- Certified Cognitive Behavioral

Therapist (CBT)

Software Skills

Figma CANVA

Sketch Adobe Suite

Invision MS Suite

Miro HTML 5

Enjoy HQ CSS

Jira Confluence

EXPERIENCE

Lead UX Architect (Mobile)

UPS As transformation apply enhance rigorous Key the Advisory 01/a Lead robust customer qualitative 2024 UX Achievements: user – App of Current logistical satisfaction research Architect, and quantitative Remote business methodology I and advise operational needs research. executive to into ensure efficiency scalable leadership all UX mobile by initiatives on combining mobile architectures. align user user-with experience centered In business addition design strategies, goals to strategic principles and driving user guidance, with needs. the I I

- January journey - usability - with Lead Advised Established Served business UX to mapping. as heuristics Architect senior October a strategic research-objectives leadership 2023 to (Web foster liaison backed through through - Delivery) on rapid between design user regular, targeted innovation engagement guidelines executive data-UX in research driven agile for strategies, stakeholders cross-environments. presentations including functional achieving and usability design and teams, a 1127% stakeholder teams, testing, integrating increase ensuring persona workshops. user in UX user refinement, feedback initiatives interaction cycles and aligned from and UPS In UX testing, increased Key this strategies Advisory 04/role, and 2023 customer I card Achievements: provided and - 12/sorting corporate 2023 satisfaction. high-to Remote refine level goals. guidance information My approach on logistics architecture, included web extensive application leading research to a design, more methods intuitive emphasizing such user as experience alignment tree testing, between and A/B

- clickstream - to UX Enhanced Acted validate Lead as Specialist the design user analysis, bridge flows decisions between and and customer information that senior aligned journey stakeholders architecture with mapping operational and through to design identify and structured teams, customer pain points leveraging research objectives. and personas optimize including task and usability empathy flows. studies, mapping U.As user employing objectives. Key S. a Advisory Air UX experiences Force consultant field Achievements: (Sub-studies, for to Contract) an military intranet task analysis, leadership, 01/project 2023 and – management 04/I contextual led 2023 global San teams inquiry tool Antonio, “Cyclops.in to transforming ensure TX ” I applied the designs complex a rigorous met requirements mission-UX research critical into approach, intuitive

- goals, - alignment - surveys Lead Conducted Presented Established UX focusing for Designer with actionable high-strategic research on broader level evidence-(& design design insights. protocols Assistant strategic based workshops concepts for Product objectives. UX continuous principles backed with Manager) senior by feedback and task leadership usability success and iteration, testing. rate to shape metrics implementing UX and initiatives error analysis, think-aligned aloud ensuring with protocols military and Intuit I needs enhanced Key redesigned Advisory and 09/user complex 2022 the Achievements: satisfaction - data 12/data search 2022 presentation. while Remote functionality aligning Through design and utilized user choices interviews, UX with research data-heuristic methodologies driven evaluation, insights. to bridge and rapid product prototyping, goals, user I

- preference - direction User Guided Facilitated Experience stakeholders and testing, discussions aligning Strategist leading in goals on data-to research-with improved driven UX strategy. backed design user decisions insights, satisfaction such through and as accomplishing user research personas findings and business task from analysis, outcomes. usability shaping tests and product PwC As strategy. ensure and Key a Advisory used UX 05/alignment strategist, My Enjoy 2021 research Achievements: - HQ 08/with I to advised 2022 drive approach global Remote data-PwC’s objectives included driven global design and leadership multi-cultural decisions. method on nuances. integrating studies Conducted like user diary experience studies, and documented surveys, initiatives and deep into A/user B business testing analytics to

- ensure - UX Lead Led Established maturity, UX Experience that strategy design and a continuous aligning sessions, Architect decisions with research providing & met Assistant complex diverse loop, insights business user Product leveraging from needs. objectives. Owner cross-qualitative cultural interviews usability testing and satisfaction and comparative surveys, analysis enhancing to Optiv As included efficiency synthesis the Key a art Advisory UX 03/web leader, comprehensive process and 2019 app Achievements: drive I “PRISM.- advised 05/(27 UX-2021 Excel driven ” executive journey spreadsheets Frisco, transformation mapping, teams TX on over service aligning of 6 different a failing blueprinting, business and depart antiquate needs and “pillars”) data with document analytics actionable into a streamlined intake to design improve and strategies. web-information processing based My state work of

- mapping - usability NN/Advised Guided g UX executive scale and Manager on a touchpoint strategic (SUS) teams Certification surveys, overhaul analysis. through and of affinity the client UX design mapping processing, process to align achieving with design research 12X with efficiency techniques key performance through such customer as metrics. usability journey tests, system Certified in

• Leading Highly-Effective UX Teams,

• Design Systems and Pattern Libraries,

• Being a UX Leader,

• Design Tradeoffs & UX Decisions,

• Lean UX & Agile, and

All Full-contributing Stack UX Architect to my data-(Project driven, Owner) research-backed approach • to UX Challenges management. of Scaling UX Design 7-At buy-supported Key Eleven 7-Advisory in Eleven, through 05/initiatives I led Achievements: 2017 research-the – mobile that 05/backed 2018 drove app Irving, digital proposals. development transformation TX Techniques for customer and like user heat and satisfaction. franchisee mapping, A/POC B testing, experiences, and customer securing surveys executive

- sorting - with Guided Pioneered 7-Eleven's to executive optimize augmented digital teams navigation strategy, reality through and user resulting UX drive testing research-business in for a 15% a based Marvel growth. increase app promotion, design, in engagement. using collaborating workshops, with user stakeholders journey maps to align and card UX

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