Business Development Product Management

BILL ARNOLD

424-***-**** / **********@*****.***

SUMMARY AND PROFILE

President/CMO/Chief Growth Officer/Chief Revenue Officer

The embodiment of my career is bringing marketing/sales success* to my clients. I have taken fledgling companies and implemented best marketing and business practices that have dramatically increased their market share and overall sales. I have been the product management architect, which has increased annual recurring revenues by tenfold. I have specialized in taking startups and early-stage companies to successful outcomes.

Marketing/Sales Success – The process is metric-driven and transparent. I start with a 150-page deep dive into the marketplace and competitors to find the best strategy. I then track 400+ KPIs each month to ensure performance and results. At the end of the day, only four KPIs dictate whether you have achieved marketing/sales success. The four KPIs are substantial (double-digit percent) increases in:

Customers

Revenue

Profitability

ARR

Core Leadership Competencies

Marketing Strategy Demand Generation Business Development Operations Management

Growth Hacker Business Analytics SaaS Growth Sales

Influencer Marketing SEO Optimization ABM Early-Stage Growth

Increasing Retainers E-Commerce Best Practices Product Management

PROFESSIONAL EXPERIENCES

PREVAIL Marketing

President and Chief Strategist

January 2023– Present

Responsible for the strategy and growth of a marketing agency and its clients. We specialize in B2B growth marketing for technology, healthcare, SaaS, e-commerce, and Manufacturing.

Curogram (Long Beach, CA.)

Chief Revenue Officer and President

June 2021– December 2022

Orchestrated a total revamp of the SaaS B2B Healthcare business that resulted in:

oIncreased SQLs by 75%

oIncreased Sales Conversion by 47%

oReduced Churn by 29%

oImproved MRR by 100%

BQE Software (Torrance, CA.)

Chief Growth Officer for a B2B SaaS Client

February 2020– June 2021

Increased SQLs in 8 months by 31% (During a Pandemic)

Increased Organic Traffic leads (SQLs) in an 8-month period by 82%

Reduced the Cost Per SQL in 8 months by 47%

Increased the close rate for SQLs by 8.75% during the same period.

Successful exit for founder with a 12X sale.

Prevail Marketing, LLC. (El Segundo, CA.)

President - Chief Strategy Officer - Business Development

(January 2018 – February 2020)

Duties Included:

Created and implemented marketing and business development plans for the agency and all its clients.

Managed a staff of 40 marketing professionals.

Development and management of marketing and organizational budgets.

Managed relationships with outside vendors and service providers.

Created metrics for each client to track the performance of marketing/sales success.

Identified and implemented cutting-edge technologies that improved marketing/sales outcomes.

Responsible for all business development initiatives and closing of sales.

Responsible for UX/UI for websites, emails, and all collateral

Developed and implemented an earned media program.

Thought Leadership: Creation of content and speaker.

Accomplishments:

Agency:

In two years, grew revenue from zero to $7.3M

Grew agency to become a Gold HubSpot Partner in 4 months.

Clients

Professional Speaker Exceeded event enrollment goals by 1500%. Grew sales by 30% month over month from previous record sales.

Healthcare SaaS Client

Increase Sales and Client Retention by 40% through an aggressive Sales Prevailment Program that turned customers into advocates and influencers.

Technology SaaS Client Earned media program generated 7 million dollars of investment for the client

Medical Implemented marketing campaigns and sales enablement strategies that increase new sales by 60% and repeat client sales by 45%. Involved in earned media, loyalty programs, and influencer marketing.

E-commerce

EYEMAGINE Technologies (Irvine, CA)

President - Chief Revenue Officer- Business Development

November 2016 - December 2017

Duties Included:

Development and implementation of best practice processes for all areas of marketing

Creation of marketing and business development plans for the agency and all its clients.

Managed a staff of 40 marketing professionals.

Management of agency’s budgets.

Created and nurtured relationships with outside vendors, service providers, resellers, and partners.

Created metrics and a tracking system for each client to track the performance of marketing/sales success.

Identified and implemented cutting-edge technologies that improved marketing/sales outcomes.

Responsible for all business development initiatives and closing of sales.

Thought Leadership: Creation of content and speaker.

Accomplishments

Agency

Introduced marketing processes and strategies that:

Increased average monthly retainers from $5,000/month to $36,000/month.

Achieved Diamond Tier Hub Spot Status in 11 months.

Improved profitability by 42%

Clients:

SaaS Ecommerce Client- Increased sales by 35% in 45 days through organic programs that included email marketing, content creation/distribution, and web/mobile property optimization.

Healthcare SaaS Client: Digital marketing optimization increased yearly sales by 47%, requiring the implementation of best practices.

Cannabis Client - Created an entire brand strategy for packaging, branding, web, and mobile properties. Introduced test marketing into dispensaries and achieved 100% acceptance.

E-Commerce Computer Client- Established brand strategy and marketing program that enabled the clients to sell out entire stock within 48 hours of being introduced.

E-Commerce/Retail Consumer Electronic Client- achieved a 38.9% increase in sales over the previous period through a comprehensive omnichannel digital marketing campaign.

Salted Stone (Monrovia, CA)

Director of Client Strategy and Business Development

September 2015 – July 2016

Duties Included:

Development and implementation of best practice processes for all areas of marketing and sales

Creation of marketing and business development plans for the agency and all its clients.

Managed a professional staff of 30 marketing professionals.

Management of agency’s budgets.

Created and nurtured relationships with outside vendors and service providers.

Created metrics and a tracking system for each client to track the performance of marketing/sales success.

Identified and implemented cutting-edge technologies that improved marketing/sales outcomes.

Responsible for all business development initiatives and closing of sales.

Thought Leadership: Creation of content and speaker.

Accomplishments:

Agency: Introduced marketing processes and strategies that:

Increased average monthly retainers from $3,000/month to $27,000/month.

Achieved Diamond Tier HubSpot Status

Double Revenues in the first eight months

Developed the growth strategy that resulted in Salted Stone becoming an international marketing agency

Improved profitability by 38%

Clients:

Behavior Health SaaS Client- Developed an entire brand strategy for a startup behavioral health client that propelled them to be one of the market leaders. This included extensive public relations engagements, including a joint program with the Obama White House.

E-Commerce Client- Help create a market leader in the artificial grass sector through paid advertising (e.g., PPC and social media ads) and nonpaid social engagement.

E Commerce Video Camera Company- Through implementation of a startup go-to-marketing campaign increased revenues by over 400%.

Kuno Creative (Avon, Ohio)

Senior VP of Client Engagements (Acquisition, Strategy, Retention)

April 2013 – August 2015

Throughout my tenure at Kuno Creative, I was responsible for client acquisition and was the lead strategist for those clients who implemented the marketing program.

Kuno Creative’s process was to integrate both inbound and outbound marketing protocols to entice and nurture buyers through the sales process. It resolved around identifying and crafting all aspects of the program to what each buyer persona needs to see at each stage of their buyer’s journey. The first was optimizing the website for UX/UI, SEO, inbound marketing, and conversions. Was responsible for the entire strategic marketing program, including ensuring content that speaks to and addresses the issues and concerns of each buyer persona at each stage of the sales process, demand generation, and lead nurturing programs that cultivated the leads down through the sales funnel.

Agency:

Increased Client Acquisition by 30% in 2014 and 45% through July 2015.

Increased client retention by 25% in 2014 and 37% through July 2015.

Increased Kuno Creative’s bottom-of-the-funnel leads by 48% in 2014.

Created Processes that improved profitability by 40%.

Achieved Diamond Tier Hub Spot Status.

Clients:

Consumer Health SaaS - By implementing best practices, increased by 283% qualified leads for products that sold for $30,000.

SaaS Client- Increased consumer sales yearly by 66% through better storytelling and optimization or marketing and sales enablement.

E-Commerce Camera Company – Created a marketing campaign that revived global sales through a 259% increase in engagement.

Richer Life, LLC. (Cleveland, Ohio)

Managing Director and Chief Revenue Officer

Jan 2004-March 2013

Richer Life, LLC. was a digital marketing company that created digital marketing for both B2B and B2C companies. We used a comprehensive metric-driven approach that included identifying the buyer persona, creating segmented content for each targeted persona, demand generation programs, and full-funnel nurturing campaigns.

Managed remote team of 60 individuals comprising, sales, strategists, developers, designers, content writers, and technologists.

Five consecutive years of 20% growth year after year

Successful 10X exit.

EDUCATION AND OTHERS

Full Sail University (2014)

Master of Science – Digital Marketing

John Marshall, Cleveland, OH

Juris Doctor

Lake Erie College, Painesville, OH

BS Marketing and Sales Administration

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