Creative Director Product Manager

SCOTT BRIEFER

*** ******** ****** · Suite ***

San Francisco · CA 94107

347-***-**** · ************@*****.***

www.scottbrieferdesign.com

PROFILE

My design career has focused on realizing effective user experiences, marketing communications, mission critical websites, mobile apps, event activations and digital experiences / reinvention. I have a passion for telling my client’s story having worked for the premier branding agency, Landor Associates. I have been a Creative Director for 35+ years with extensive knowledge and experience in both print and digital media. My recent focus has been user experience currently leading a team of creatives tasked with AI driven web applications. I am an accomplished Design Thinking thought leader having facilitated numerous workshops with clients as diverse as Air New Zealand, Citibank, Micron/Crucial, NV Energy, Oracle, Samsung, Universal Orlando Resort, Walgreens, and Wells Fargo to name a few. I also led many of the new hire trainings while working at IBM. My skills as a UX / UI creative and project/product manager has afforded me the opportunity to lead numerous teams through the creative process, from research, through iteration and ultimately realization of the vision. Comfortable in both Waterfall and Agile methodologies, I understand how to ideate a future state, as well as how – and perhaps more importantly – to execute that vision.

I am an excellent communicator and consider myself a team player. I invite you to explore my profile website: scottbrieferdesign.com. There you’ll find a wide variety of samples that showcase the breadth of my career; work that includes the design and implementation of literally hundreds of project in many mediums. I have designed for today’s top brands including:

– ABC Financial

– Air New Zealand

– Alcan Packaging

– American Express

– AT&T

– Caesars Entertainment

– Citibank

– ClubMom

– DiamlerChrysler

– The Disney Company

– Eli Lilly

– Falcor

– Genentech

– Hanwha Vision

– Havas Worldwide Health

– Hewlett Packard

– Hitachi

– Honda

– IBM

– Intel

– Kind Group

– Kaiser Permanente

– MetLife

– Nokia

– NV Energy

– NYGPL

– Oral-B

– Pacific Bell

– Pacinka Ferri

– Paris Presents

– Pfizer

– PLAYSKOOL

– Real Beauty Is…

– Samsung

– Smuin Ballet

– Southern California Edison

– Universal Resorts Orlando

– Warner Brothers

– Wathne Limited

– Winning Directions

COMPUTER SKILLS

MacOS

Windows

iOS

Android

Adobe Creative Cloud

– Photoshop

– Illustrator

– Indesign

– XD

– Dreamweaver

– Acrobat Professional

Microsoft Office

– Word

– Excel

– Powerpoint

iWork

– Pages

– Numbers

– Keynote

Figma

Sketch

Invision

OmniGraffle

Axure

Safari / Chrome / Firefox

HTML / CSS

EMPLOYMENT HIGHLIGHTS

Scott Briefer Design Experience and Visual Design / Media Consultant 08/89 – present Hanwha Vision Principal UX/UI Designer 05/22 – present I am the ‘creative director’ for Hanwha Vision’s Innovation Center. As one of the original hires, I was tasked with defining and building an Agile based design team who’s mission is to create industry leading enterprise software for Hanwha’s – and other supported – security cameras. This included a series of Design Thinking workshops to define our mission, hiring a team of designers, as well as working with the product managers to roadmap key business objectives. Today, I lead that team working on several products. Our initial efforts have been AI enterprise software that allows users to simply and effectively build object models that teach network camera to recognize items beyond the traditional vehicles, license plate numbers, and people common to today’s cameras. In addiition to designing myself, I mentor and support the other designer here at The Innovation Center and work with Hanwha’s Korean headquarters to make sure that all designs are consistent across all international teams. SMI Creative Director 05/21 – 05/22

SMI is a boutique software development company. Although their primary focus is Salesforce integration, while I was the creative director, I designed and/or managed the implementation of web and mobile applications. Products included, Lean Coach, an AI tool supporting businesses wanting to streamline and/or address production issues; FitPet, a weigh management app for your pets, and No Breakfast a social media/dating app. Double A Labs Chief Creative Officer 09/18 – 05/19 Double A Labs is a leading Experiential Marketing Agency with a primary focus on creating impactful ‘activations’ for the entertainment, gaming and technology industries. As CCO, I led a studio of Designers and Developers. Together, we designed and realized both digital experiences – websites and mobile apps – as well as physical scenic builds for clients that included 2K, DC (Batman), Genentech / Roche, and Warner Brothers. IBM iX Creative Director / Lead Experience Designer 08/14 – 09/18 IBM iX was formed as the digital experience arm of IBM. As one of the founding Experience Designer, I helmed numerous teams tasked with reinventing several of today’s leading brand’s digital presence. Projects were deverse in nature across many different verticals.

As a UX / UI Creative Lead and Project Manager, I led teams of Business / System Analysts, Researchers, Designers and Developers tasked with designing and realizing transformative digital experiences. Some of my core responsibilities included:

– facilitating Design Thinking workshops intent on solving user pain points and discovering opportunities for delightful new digital experiences

– illustrating Journey / Road Maps and then presenting discoveries to the client and project’s key stakeholders

– illustrating / annotating wireframes and other specification documentation

– mockups and prototypes across a wide range of fidelities from simple sketches to interactive prototypes using Sketch, Invision, and the Adobe Creative Cloud

– a strong knowledge of ADA (accessibilities) compliance, and GDPR (data protection) requirements

– information architecture including navigation model, screen flows, UX / UI design, etc.

– team building and leadership

Critical Mass Lead Experience Designer 11/11 – 02/13 While at Critical Mass I was the Lead Experience Designer for the Citibank Retail Partners account. Companies like, The Home Depot, and Exxon Mobile, partnered with Citibank for the purpose of providing their customers company branded credit cards. My responsibilities included designing all aspects of the digital user experience: from credit application, online billing and payment to ongoing support.

jaelee and company Creative and UX Designer 12/10 – 05/11 ClubMom / CGI Marketing Inc. Creative Design 07/04 – 04/06 page 2

Landor Associates Senior Project Manager 02/00 – 03/01 For Landor Associates, I managed all aspects of the hp invent (Hewlett Packard) brand redesign campaign including:

– designing, building and maintaining online brand standards

– package design and implementation

– international localization including translations and cultural sensitivities for all brand materials

– help desk management

– event coordination

– reviewing corporate communications for brand accuracy (member of the hp invent Brand Council). Smuin Ballet Creative Director 06/98 – 02/00

Full Moon Interactive Group Creative Director 06/97 – 06/98 Buchholtz Communications, Inc. Project Manager 07/96 – 06/97 International Technologies Associates Art Director 09/95 – 05/96 ARTiculate Communication Partner / Creative Director 08/93 – 08/95 San Anselmo Printing Graphic Designer / Typographer 05/89 – 08/93 EDUCATION

Hunter College Theater and Film

Pratt Institute Architecture and Design

page 3

Contact this candidate