Project Management User Experience

Elizabeth Fernandes

*** ***** ******,

McDonough, GA 30253

Cellphone:774-***-****

Email:****************@*****.***

Skills Years of Experience

Planning/Inventory/Assembly

Window installation design

12

Project Management 10

Retail management/Merchandising

Management

15

Excel, Outlook and PowerPoint 12

Store Design 10

Store Mapping

Team development and training

3D

10

12

4

Summary:

• Directed implemented floor-plans and floor-maps alongside corporate merchandising management team, supervised my stores door set and floor plan (Space Planning),window design installations

• Assist visual merchandisers with product, marketing positioning of various seasonal changes and assortment planning and mapping, resets and redesign.

• Supervised Inventory Management, working with operation managers on how to properly track inventory flow and product management.

Education:

• Newbury College Brookline, MA

Bachelor's in Fashion Merchandising September 2008 to May 2014

• Coursera Innovation and design (Beginner ),User experience design (Beginner) Skills:

• Analytics

• Retail Marketing

• SAP Retail systems

• Conversion /KPI/Metric building

• Project Management

• Sales Management

• Product Demos

• Salesforce

• Strategic Planning

• Marketing

• Forecasting

• Calendar Management

• Planograms

• Upselling

• Event Planning

• Interior Design

• E-Commerce

• Social Media Management

• Photography

• Branding

• CRM Software

• Business Development

• Team Management

• Merchandising

• Research

• Market Research

• Presentation Skills

• Management

• Layout Design

• Search Engine Optimization (SEO)

• Mobile Marketing

• Adobe Photoshop

• Events Management

• Public Relations

Certifications and Licenses:

• LEED Certification

• User experience design

beginner (Coursera ’23)

• Innovation and design

beginner (Coursera ’24)

Work Experience:

Visual Merchandising Specialist / Planner

Pottery Barn Boston, MA

March 2020 to August 2024

> (JUST RELOCATED TO GEORGIA)

• Accountable for the achievement of regional volume objectives, alongside merchandising corporate team.

• Designed Window design installations and paintings.

• Worked with various Omni channels keeping store promotional /marketing /public relations aligned with store location.

• Supervised and designed marketing protocols for instore events, promotions sales, promotional etc.

• Coached/trained staff alongside management team on customer service, inventory logistics, operations, clientele, upselling, inventory management, Floor mapping execution.

• Utilized internal reporting metrics to ensure proper management of inventory flow, sales growth and shrink both internal and for our customers to achieve the forecasted goals.

• Designed floor plan and planogram execution design and layout.

• Enhanced the customer experience through creative merchandise presentations, seasonal fashion trend statements, and three-dimensional visual displays. They will refresh styles and outfits presentations frequently to engage repeat and new customers.

• Collaborating with Style Merchandise Managers, they establish a symbiotic partnership focusing on workload planning, new receipt placement, and visual styling to create a cohesive customer experience.

• Used company Floor planner /merchandising software system to advance store adjacencies.

• Designed floor maps and sketches for resets.

• Supervised, mentored and train a team of 10 interior design consultants/ sales associates, management to increase the quality of the customer experience and sales profitability, metrics.

• Communicated with Management team regarding customer requests or complaints and any vendor related concerns. Report all theft and any suspected shoplifting.

• Provided outstanding customer service by answering email and telephone promptly.

• Checked external and internal vendors according to standards and procedures.

• Follow all company policies, procedures, and quality standards.

• Assisted in training of interior design consultants and ASM, leads, operational manager.

• Drive sales through visual science, and proper floor mapping positioning and placement.

• Assisted in creation of capital expenditure requests for Merchandising Presentation team.

• Assisted in coaching, hiring, training of associates, design consultants and cross functional teams with store collaboration.

• Developed and execute sales strategies to achieve company targets.

• Identified and pursue new business opportunities through prospecting and lead generation.

• Work punch list items for new stores and corporate initiatives ensuring timely ordering of fixtures and collateral.

• Coordinated and traffic Service Now tickets and Store Planning mailbox issues working those that can be answered and delegating when necessary to team members.

• Worked with Fixture Team and suppliers to support fixture and collateral requests for ongoing retail initiatives and corporate directives.

• Assisted with fixture and point of purchase inventory procurement to ensure we have supply to support store requests, retail initiatives, new stores and corporate initiatives.

• Partnered with other business stakeholders to understand the key, business drivers and opportunities for growth across the organization and develop an app marketing and merchandising plan to drive sales, engagement and conversion.

• Directed /supervised my store's visual direction having expertise in driving conversion

/metrics.

• Processed accurate and efficient inventory controls: Zero Balance, Return to Vendor.

• Executed all product activities including truck unloading, sorting, stocking, and maintaining stock level.

• Enhanced sales metrics, conversion through enhancing sales training objectives and my window installations attractions visual merchandising adjacencies and, display placement an positioning.

• Directed and coordinating all sales activities locally and regionally.

• Monitored the designs so that the visual display designs are in tune with the sales and marketing objectives of the brand.

• Generated effective visual merchandising which is a balance between creative and functional. Catie's Closet Inc-Boston, MA

August 2020 to March 2023

Freelance - Remote Stylist

• Established customer contact by initiating follow up outbound calls and receiving inbound return calls.

• Created and managed personal clientele style workbooks.

• Curated well-coordinated boxes of styles to perfectly fit our clients.

• Actively incorporate client feedback to improve recommendations.

• Communicated directly with clients and own the development of your relationships.

• Written thoughtful stylist notes to guide your clients through their petite style journey.

• Be involved in inventory selection decisions.

• Promoted products and facilitates customer needs to utilize company's products or services by adequately assessing customer qualification, thoroughly explaining product/services benefits, and assisting with facilitating physician communication as necessary.

• Resolved customer concerns by providing appropriate information regarding products and services.

• Recorded customer information and maintains database by obtaining, entering, and verifying required data.

• Ensured quality service by following departmental and company policies, procedures, and standards, as well as adhering to compliance policies, procedures, and standards.

• Facilitated sales process by communicating/sharing information with appropriate internal and external contacts.

• Developed and implemented new styling techniques, staying up-to-date with the latest trends and industry advancements.

• Collaborated with clients to understand their desired look and provided expert advice on suitable hairstyles, colors, and treatments.

• Mentored junior stylists, providing guidance on technique improvement and professional development.

• Led a team of stylists in providing exceptional hair and beauty services to clients.

• Achieved XX% increase in client satisfaction scores through personalized consultations and attentive service.

Forever 21 Boston, MA

April 2017 to March 2020

Sales / Visual Merchandising Manager

• Supervised Inventory Management, working with operation managers on how to properly track inventory flow and product management.

• Assisted in Recruiting talented visual teams for competition to increase stores talent, operational and creative adjacencies.

• Managed Floor set execution and calendar within the store and alongside corporate.

• Created an exciting and enticing store ambiance that will work in line with the Company’s value to drive customer satisfaction by analyzing consumer behavior data.

• Supervised, mentored and train a team of up to 50 sales associates, alongside management team to increase the quality of the customer experience and sales profitability, metrics, and visual merchandising operations.

• Tracked sales and Viewed Sales, data reports on sales figures and objectives.

• Prioritized and complete multiple projects within competing deadlines with high level of organizational skills.

• Managed sales, customer service retrains through my knowledge of visual science, conversion and metric building.

• Prioritize and complete multiple projects within competing deadlines with high level of organizational skill.

• Maintained and update the vendor/supplier database and department budget (specific to visual creative services) and support execution and submission of purchase orders, invoices, etc.

• Enter track and Maintain PO's.

• Managed Visual Merchandising team.

• Task Management of inventory and warehouse.

• Supervised and direct resets /planogram assortments with corporate to drive successful floor-sets.

• Managing a team to execute merchandising and visual standards daily in day to day operations.

• Proven team management and leadership skills; implementing strategies to bring people to the next level within themselves and their job duties.

• Using my knowledge of conversion and KPI driven Tools to formulate and generate internal revenue, product flow, Visual Merchandising enhancements.

• Collaborated across all levels of the Organization’s to achieve visual merchandising and inventory objectives.

• Planned and developed merchandising strategies that balance customers’ expectations and company’s-objectives /Created planograms for daily floor set ups alongside my merchandising team.

• Supervised merchandising team on daily task needed for markdowns, marketing updates, advertising, promotional branding engagement activities, merchandising requirements throughout the store, how to read planograms.

• Analyzed sales figures, customers reactions and market trends to anticipate product needs and plan product ranges/stock.

• Monitored virtual inventory stock movement and consider markdowns, promotions, price changes, clear outs etc

• Build constructive customer relationships and team with channel partners to build pipeline and close deals.

Wolford fashions Boston, MA

October 2013 to April 2017

Visual Merchandising Manager

• Dressing mannequins and styling mannequins throughout the store, training staff on proper positioning strategies to maximize conversion and sales.

• Strategize and execute action Plans to Achieve monthly and annual sales targets.

• Prioritize and complete multiple projects within competing deadlines with high level of organizational skills.

• Maintain and update Commerce Website Catalog for Visual enhancements and online visual merchandising strategies for the stores catalog working with cross functional teams in corporate.

• Directed implemented floor-plans and floor-maps alongside corporate merchandising management team, supervised my stores door set and floor plan (space planning).

• Managing a team to execute merchandising and visual standards daily in my day to day operations handling inventory and store operational.

• Driven results through creating short-term plans and long-term strategies, processes, and events that reflects a positive and rewarding experience with the company for both the customer and the employees.

• Assisted in setting the tone and standards that drive customer satisfaction that will lead the business to be recognizable within the market, while maintaining flexibility in supporting store operation functions.

• Worked with Store Manager and other members of management to create processes or programs in store that will drive sales and bottom-line profitability.

• Evaluated competition by visiting competing stores; gathering information such as style, quality, and prices of competitive merchandise.

• Purchased inventory by researching emerging products; anticipating buyer interest; negotiating[1]volume price breaks; placing and expediting orders; verifying receipt.

• Attracted customers by originating display ideas; following display suggestions or schedules, constructing or assembling prefabricated display properties; producing merchandise displays in windows and showcases, and on sales floor.

• Promotes sales by demonstrating merchandise and products to customers.

• Helps customers by providing information; answering questions; obtaining merchandise- requested; completing payment transactions; preparing merchandise for delivery.

• Collaborated with corporate Retail sales team.

3Rd Party Boston, MA

September 2011 to May 2012

Merchandise Department Lead

• Managed Lease 3rd party department for M-Style Lab within Macys.

• Data Tracked and Entry tracked out of state inventory.

• Managed my own jewelry’s department with seven fixtures.

• Built up inventory levels with new and updated merchandise for M-style lab Department.

• Created fashion fixtures with my own design outlook with updated prices and updated merchandise.

• Monitored inventory shipments, labeling, assortment, levels and contacted buyers with concerns.

• Monitored the inventory weekly while following my merchandise materials and books.

• Worked on the Merchandising database system and SAP retail system. Bloomingdale's Brookline, MA

March 2011 to March 2012

Merchandiser

• Collaborate with visual and merchandising teams to create novel and unique concepts for merchandise presentations.

• sed Merchandising Software systems to check pricing, shipment labels, rtvs.

• Updating and maintaining a large volume of mannequin and visual presentations that upholds the Bloomingdale's Brand.

• Used merchandising company tools and equipment for pricing gun to for markdowns, markups and resets.

• Process merchandise through a particular system.

• Assist visual merchandisers with product, marketing positioning of various seasonal changes.

• Assortment planning and mapping, resets, redesign.

Contact this candidate