SEO and Systems Analyst

RAHHEL WOLDU

**** ***** ** ** *******, WA *****

******.*****@*****.*** 425-***-****

CONTENT AND SEO STRATEGIST

Results-driven and meticulous SEO and Content and Brand Marketing Specialist with 7+ years of experience in performing keyword research, competitive analysis, developing and implementing SEO strategies and plans, managing social media campaigns, and increasing the websites' ranking. Proficient with Moz Pro tools, Amazon specific-metrics and ecosystem and excellent knowledge of marketing techniques and principles, and strong attention to detail.

PROFESSIONAL EXPERIENCE

BODi, formerly Beachbody Santa Monica, CA

SEO Analyst 4-2023 - 8-2024

● Collaborated with cross-functional teams to optimize website content and meta tags, resulting in 30% increase in click-through rates and a 25% increase in converse rates

● Responsible for creating SEO Briefs for Blog and Editorial Team increasing search traffic by 42%

● Conducted in-depth SEO competitor analysis, improving keyword strategy and increasing overall site traffic by 20%

● Conducted demographic, keyword, and other research related to campaign setup within Google Ads and GA4

● Spearheaded backlinking strategy that enhanced domain authority by 25%

● Revamped site architecture and website rebrand for business following a name change, identified optimal header tags, integrated meta descriptions, and reduce load times on top performing pages resulting in a first page Google ranking

Amazon Seattle, WA

Strategic Account Manager, Hardlines 4- 2020 – 4-2022

● Manage a portfolio of 15 strategic enterprise advertisers, overseeing search advertising strategy, planning, and implementation throughout product life cycles

● Established reporting mechanisms and tracked performance against key performance indicators. Responsible for sharing data and findings with key stakeholders

● Responsible for identifying and securing incremental revenue opportunities. Grew revenue for account list 168% YoY

● Monitored and managed online advertising budgets and developed budget recommendations.

● Leveraged data and analytics to develop robust media recommendations, provided ongoing optimization support and product education

● Worked cross functionally across sales, product teams, internal leadership, and external stakeholders to identify and solve issues impacting advertiser experience

● Established category best practices for Hardlines Search Advertisers including keyword governance, campaign set up, and alignment with display media

Amazon Seattle, WA

Account Manager, Hardlines and CPG 11- 2019 – 4-2020

● Campaign set up in Rodeo and Salesforce, campaign management and optimization in Rodeo, Audience Planning, Forecasting, and Segment Discovery

● Responsible for BAR processing for 3 account managers, provided campaign reporting support for the team

● Focused on learning Amazon tools, processes, and principles RAHHEL WOLDU

Resume, Page 2

Athletic Form Seattle, WA

SEO and Content Strategist 04-2015 - present

● Collaborating with client’s pre-strategy phase to gain insight into client/company objectives to effectively develop comprehensive Content and SEO needs

● Using Google AdWords, Moz’s Keyword Explorer and other platforms to perform detailed keyword research in order to identify and analyze current market trends

● Reviewing title tags, broken pages, website structure and resolve all SEO issues through technical site audit report

Social Media Strategist 04-2012 - present

● Edited and conceptualized content, videos and blog posts; ensured content was SEO friendly with performance optimization

● Audit and improve existing information architecture

● Create and champion guidelines and documentation for tone of voice, content creation, and other patterns and processes

● Successfully introduced a new brand voice and content strategy that increased social engagement by over 35%

● Developed campaign and brand messaging strategies for social media MOZ Seattle, WA

SEO Onboarding Specialist 09- 2016 – 02- 2019

● Drove up to 30 additional demos as an Onboarding Specialist through walkthroughs which lead to a 40% increase in customer satisfaction due to improved Moz tool training

● Took average CTR for 20 transactional keywords from 20% to 34% through extensive keyword research

● Boosted Retention: Show customers how to accomplish their goals with the Moz tools and introduce them to the best training resources available to increase product engagement and retention. Customer Engineer 02- 2016– 09- 2016

● Performed quality technical support to customers using live chat and email to answer approximately 50 customer inquiries regarding billing problems to product features and offerings

● Problem-solve and advocate for customers by thoroughly documenting their bugs and writing up reports about them for our engineering and product teams

● Support of data maintenance, troubleshooting technical and integration issues across multiple instances and between platform and internal tools

EDUCATION

Bellevue College Bellevue, WA

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