Ux Designer Information Technology

Mayukhi Choudary Kotha

UI/UX Designer

I am experienced in user-centered design process from concept development to launch, working in agile/scrum development process, and collaborating with cross-functional teams to understand business requirements and propose innovative solutions that create customer value. I have a high level of proficiency with industry standard design software such as Sketch, Figma, Adobe CC, etc. and experience designing UX across web and mobile platforms.

**********@*****.*** 858-***-**** maykotha99.wixsite.com/portfolio linkedin.com/in/mayukhik EDUCATION

Bachelors in Information Technology

Aditya College of Engineering and Technology -

JNTUK

05/2017 - 08/2021, GPA: 4.0

EXPERIENCE

UI/UX Designer

Freelance

2021 - Present,

Contracted for 5+ small and medium sized businesses in hospitality and food service industries to reimagine brand identities through enhanced user experience across web design, app design and graphic design.

Conducted interviews and analysis to understand customer needs to provide solutions through updated style guides, typography, colour palettes and icons resulting in improved customer experience. Designed websites, apps, and e-commerce payment pages using Photoshop, Illustrator and Figma. to increase customer engagement, brand value, and revenue.

Increased an average of 10% user engagement and 5% profits. University Innovation Fellow

Stanford d.school

10/2019 - 01/2021,

Selected as one of 200 students worldwide to recommend solutions to our university’s challenges using design thinking. Ideated university challenges and prioritized student-focused issues to create a program to improve the university’s startup network. Recommended solutions using rapid prototyping strategies and lean startup models to the university leadership to incorporate a university-wide entrepreneurial program for students to connect with startups created by alumni.

Established the entrepreneurial program which attracted over 150 students within the first three months who networked with alumni entrepreneurs to enable networking and connectivity. SKILLS

Visual Design User Research Whiteboard Concepts

Web Design Mobile Design Design Research

Adobe Creative Suite Figma Sketch

HTML/CSS/Javascript

LEADERSHIP + INVOLVEMENT

University Innovation Fellow - STANFORD d.school

(10/2019 - Present)

Selected by Stanford University as one of 200 students worldwide to train in design thinking and rapid prototyping strategies through Stanford's d.school. National Entrepreneurship Summit - NIT Rourkela (2020) Invited to attend an initiative by Entrepreneurship Cell, NIT Rourkela to bridge the gap between students and their dreams to become entrepreneurs. The Innovator’s Toolkit: Design Thinking Workshop (2019) Facilitated the 3 day hands-on design thinking workshop for freshman students on learning the tools and behaviour to innovate in work and life. CERTIFICATES

Foundations of UX Design (Google)

Introduction to User Experience Design (Georgia Institute of Technology)

Visual elements of User Interface Design (California Institute of the Arts)

Develop a company website with WIX (Coursera )

Programming for Everybody - Getting Started with Python

(University of Michigan)

Career Skills (TCS-iON Digital Manufacturing Solution) INTERESTS

Art Music DIY Projects Interior Designing

Sketching Logo design

Achievements/Tasks

Achievements/Tasks

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