Digital Marketing Customer Loyalty

Alireza Miremadi

Tarzana, CA *****

747-***-****

*******.********@*****.***

Excutive Summary

Dynamic Marketing Executive with a PhD and over 20 years of business experience driving transformative marketing strategies, enhancing business growth, and leading high-performing cross- functional teams. Proven track record in increasing market share, strengthening customer loyalty, and maximizing marketing budget efficiency. Expertise in data-driven analytics, digital marketing, consumer insights, branding, and leadership at the manager and senior levels.to implement co Core Competencies

• Marketing Strategy &Execution

• Product Launches & Market penetration

• Market Research & Consumer insight

• Google Analytics, Power BI, Tableau, Qlik,

PPC

• R, SPSS, MAXQDA

• Budget Management & Cost Optimization

• Customer Engagement & Customer Loyalty

Programs

• Marketing Automation (e.g., HubSpot,

Salesforce)

• B2B & B2C Marketing, Competitive Analysis

& Market Positioning, A/B Testing

• Brand Development & PR

Professional Experiences

VP of Marketing - Digital, Product & Consumer Analyst Marketing BCS Company October 2018 – August 2024

• Led a project that increased market share by 15% within one year by optimizing pricing strategies.

• Developed long-term marketing strategies aligned with business goals, resulting in a 20% increase in customer loyalty.

• Spearheaded multiple product launches, leading marketing campaigns that boosted brand awareness and improved customer acquisition.

• Managed a multi-million-dollar budget, optimizing spend allocation to increase ROI by 25%.

• Collaborated with cross-functional teams to ensure seamless product rollouts, from development to targeted advertising strategies, enhancing campaign effectiveness. Brand Marketing & PR Manager

Sharif Business Technology Tehran, Iran September 2008 – October 2018

• Increased brand awareness by 30% through the development of comprehensive marketing campaigns.

• Managed digital marketing channels (Google AdWords, Facebook, Twitter), driving a 15% increase in lead generation.

• Analyzed market trends and competitive activity to develop PR and marketing strategies that significantly enhanced the company's brand positioning.

• Leveraged customer insights to implement data-driven marketing efforts, optimizing customer engagement.

Area Sales Manager

Circuit City Company Vancouver, Canada February 2008 – September 2008

• Implemented region-specific sales strategies, resulting in a 10% increase in revenue within six months.

• Conducted in-depth market research to identify customer needs and emerging trends, leading to the development of more targeted sales initiatives.

International Commercial & Marketing Manager

Haier & Snow Company Isfahan, Iran August 2005 – January 2008

• Developed marketing plans for new product launches, leading to a 20% increase in product sales.

• Conducted comprehensive market analysis to identify growth opportunities, expanding the company's market share.

• Led customer research initiatives to enhance understanding of consumer behavior, driving more personalized marketing campaigns.

Education

Ph.D. in Marketing Management and Research

University of Pune May 2009

Master of Science in Information Technology

Allahabad University May 2005

MBA in Marketing – Information Systems

AMU January 2003

Bachelor of Science in Industrial and Manufacturing Engineering Isfahan Azad University November 1998

Languages

• English: Full Professional Proficiency

• Persian: Native/Bilingual

References

References available upon request.

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