Franchise Consultant
Resume:
PROFESSIONAL PROFILE
Results-Oriented Leader with a career success track in Franchise Restaurant Operations, Development, and Marketing at above-Director level with a record of growing top-line sales, increasing number of units and profits, improving the guest experience, and developing high-performing teams. Solid knowledge of new new-country entry, store openings, Brand protection, and P&L responsibility. Professional strengths include decision making, accountability, high personal motivation, people development, executing time-sensitive company objectives, vendor negotiation, business reviews, operational excellence, recruiting, training and Servant leadership.
AREA OF EXPERTISE
Strategic Business Plans
Operations Leadership
Change Management
Analytical Problem Solver
Operations Management
Open New Markets
Local Marketing Campaign
Planning and Prioritization
Leadership Development
Operations Execution
Team Management
Operations Processes
PROFESSIONAL EXPERIENCE
Angry Crab Shack, LLC Apr 2021- Present
Franchise Support Manager
Manage the East Coast Franchise Partners. Evaluate Brand standards of guest service, operations, and marketing, proactively identifying opportunities. Liaise, coached, and led Franchise Partners to unit growth, complete business focused visits and communication, Franchise Agreement compliance and financial reporting. Recommend remodel and site locations for restaurants. Work in tandem with Support Center to set Brand priorities.
Romacorp, dba Tony Roma’s Aug 2018-June 2020
Regional Vice President Franchise Operations
Led region of 19 restaurants in 10 countries with more than $46 million in annual sales. Evaluated the Brand standards of customer service, operations, and marketing, proactively identifying opportunities for improvements and creating corrective actions plans. Liaise, coached, and led Franchise Partners to unit growth, completed consistent visits and communication, Franchise Agreement compliance and financial reporting. Approved remodel and site locations for 6 restaurants. Worked in tandem with regional teams to set Global Brand priorities and new initiatives.
Began career as Director, Franchise Operations; promoted to Regional VP Operations in March 2019.
Led first franchise restaurant opening in the region in more than 10 years in Torreon, Mexico.
Member of the collaborative team developed Fast Casual/QSR Concept; “Bones Burgers” by Tony Roma’s.
Site visits with Franchisees focused on Performance Analysis, guest experience, business reviews, leadership skills, organization of the restaurant and field training of manages and team members.
ARC Group dba Dick’s Wings & Grill Aug 2015-Aug 2018
Director of Franchise/Company Operations
Managed and led 23 restaurants (15 Franchise and 8 corporate) in two states that generated over $20 million sales annually. Via constant communications and visits with Franchise Partners and General Managers, enforced Brand compliance, financial, marketing, and operational standards, and Brand supply chain, training, and menu development. Managed 8 direct reports (General Manager’s) and over 130 team members. Liaison and influenced Franchise Partners and Senior Management in Change Management. Planned and implemented the “Pixel” POS system.
Reduced food cost by 7% (avg) and changed foodservice supplier resulting in $425,000 annual savings.
Coordinated and organized 3 new restaurant openings and management operations Best Practices for which created high-performance teams and record opening sales.
Leadership in upgrade and roll-out of upgraded menus and pricing resulting in a sales increase of 9%.
Achieved an all-expense paid 2-day franchisee conference via the leverage of strategic vendor partnerships.
QSR Franchisee Operations - Cayman Islands April 2011 – July 2105
RCB Foods, dba Paperman’s Coffeehouse
Manager, Franchisee Operations
Formalized Organizational structure for 4-coffee shop chain. Managed staff of 42 in guest service, food and beverage preparation and handling. Completed international orders. Execution of reporting systems for Mystery Shop, Employee relations, service standards, and guest satisfaction.
Hooters of America, Inc. May 2000-Aug 2010
Director, Franchise Development and Operations
Led sales, operations, and market growth in International Markets - Latin America and Asia. Managed FDD and IFA reviews, negotiations, and execution. Enforced contract compliance from franchisees in 19 countries representing 45 restaurants with a combined $34 million annual sales. Approved restaurant sites. Managed a $3 million budget. Assured Brand protection, financial results, annual P&L reviews, customer feedback process, and conducted field training.
Generated annual income for the company of more than $720,000 per year. in franchise fees and $1.5 million per year in royalty fees for consecutive 6 years.
Increased franchise fee by $15,000 per restaurant, resulting in annual revenue of more than $120,000.
Began operations in 16 countries in a period of 8 years opening a total of over 52 restaurants.
Leadership of Management Training programs and created two international training restaurants, Mexico for Latin America and the Philippines for Asia, reducing franchisee training cost by more than 40%. Results were improved customer experience, financial performance, and franchisee relations.
Sourced and approved local brand products from construction to food and beverage products the franchisee purchased to begin restaurant operations, resulting in reducing construction and operational costs by 50%.
Recruited and signed up over 16 new franchisee groups.
EDUCATION AND TRAINING
Lawrence Technological University, Southfield, MI
Bachelor of Science, International Business Administration/Marketing
Servsafe Manager Certificate, State of Florida.
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