Digital Marketing Client Experience

Location:

Torrance, CA

Posted:

October 22, 2024

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Resume:

ALLYSON STONE

Hermosa Beach, CA 310-***-**** *******.*********@*****.***

Global Sales and Marketing professional, driven to exceed expectations, utilizing strategy to maximize revenue while continuously enhancing the client experience. Project Consultant

INDEPENDENT: 2019 - 2024 Southern CA,

Remote

Utilize strategy to increase both, independent and partner relations, to secure continuous opportunity. Project Type:

Merchant payment solutions

Contract Negotiation

Digital Marketing

Event Management and partner sponsorships

Microsoft 365 solutions

Director National Accounts & Channel Sales Southern CA, Remote

DCKAP, INC: 2017 - 2019

Responsible for driving B2B sales and partner revenue throughout multiple industries. Key Achievements:

Articulate digital marketing solutions (Shopify, Magento, BigCommerce etc) to US prospects

Utilize strategy to build, nurture and win new logo’s

Service Contracts

Surpassed monthly quota by 45%

Increased partner channel monthly sales by 50%

B2B hunter utilizing strategy to close and exceed sales quota

Implement channel sales strategy, training program and incentive to maximize opportunity and increase revenue

Develop recruitment, incentive and training program for independent sales and partner channels

Increase performance by region, identifying opportunities for market penetration and greater close rate

Build out incentive program for SMB and mid-market sales teams to increase sales Director of Global Marketing Events (Consultant) Irvine, CA RESOLVE SYSTEMS: 2016 - 2017

Implement event strategy roadmap, to optimize brand awareness and maximize sales and marketing efforts to increase ROI and surpass annual sales goals. Key Achievements:

Event development, managing events team throughout the entire lifecycle to maximize ROI

Responsible for annual event budget & allocation pertaining to multiple vertical markets

Prospect and nurture client relations providing the highest of standards for both sales and retention efforts

Monitor VOC (voice of customer) tracking overall health and client satisfaction

Create event marketing strategy to significantly increase ROI

Develop sales marketing workflow process, to measure KPI’s, salesforce adoption, and ROI

Contract negotiation

Director of Marketing Irvine, CA

PAYSAFE (Formerly Meritus Payments Solutions): 2012 - 2016 Develop B2B sales and marketing strategy, for increased industry awareness, driving value to Paysafe’s robust suite of ‘high risk’ merchant solutions.

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ALLYSON STONE

Hermosa Beach, CA 310-***-**** *******.*********@*****.*** Global Sales and Marketing professional, driven to exceed expectations, utilizing strategy to maximize revenue while continuously enhancing the client experience. Key Achievements:

Responsible for annual marketing budget & allocation pertaining to multiple vertical markets

Develop marketing strategy, guidelines and messaging for rebrand, ensuring optimal exposure

Managed B2B support services for Fortune 500 client base

Facilitate growth plan, and re-direct business through global VAR channel program

Collaborate with HR & COO, to identify organizational inefficiencies through VOE (voice of employee) & VOC (voice of customer)

Implement overall process, utilizing data to measure results, increasing workflow for an enhanced client experience

Restructure independent sales and partner channel, building out a competitive incentive program

Event development, utilizing sales and marketing strategy for industry events

Salesforce implementation to streamline reporting for sales and marketing efforts Global Events Marketing Manager Southern CA,

Remote

DIGITAL RIVER WORLD PAYMENTS: 2010 - 2012

Increase post merger brand awareness through strategic events, driving new business, with a focus on retention ensuring year-over-year growth.

Key Achievements:

Responsible for annual event budget & allocation pertaining to multiple vertical markets

2011 & 2012 Increase retention rate by 35% through sales and marketing efforts

Increased revenue by 40% utilizing global payment expansion offering for both new and existing clients

Strategic event development, communicating clear objectives for optimal ROI

Collaborate with executives and sales team, throughout the ecosystem to ensure measured results

Content creation; press release, case studies, white papers, email marketing, social media, white-papers

Hunt, prospective and nurture prospects, building relationships

Monitor analytics measuring channel performance; social media, google, clicks, lead gen Global Accounts Manager Southern CA,

Remote

NETGIRO NORTH AMERICA (a Digital River Company): 2007 - 2010 Manage Enterprise Process implementation on the expansion of client requirements to integrate new payment methods for international markets.

Key Achievements:

Develop, trusted relationship with key accounts (Paypal, eBay, Expedia etc.), ensuring success and retention, surpassing expectations for both clients and partners alike

Build out U.S. events marketing strategy to increase brand awareness for Netgiro’s global solution

Forecast sales and marketing reports, ensuring measurable results for key accounts, partnerships and marketing efforts

Assist global sales team with client related projects, meetings and business reviews

Ensure timely and successful delivery of solutions according to customer needs and objectives Awards: Presidents Club Award 2012, 2015, 2016, 2018 and Most Valuable Employee 2010, 2014 Education: Santa Monica City College: 2000 - 2002 - Associates Degree Skills: Salesforce.com, Pardot, Marketo Expressionengine, SAP, Jive (collaboration tool) Microsoft office; Word, Excel and PowerPoint

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ALLYSON STONE

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