Product Development Supply Chain

Sumaira Irfan

Ph: +971-********* Email: *******.*****@*****.***/ *********@*****.***

LinkedIn Profile:www.linkedin.com/in/sumaira-irfan-6956a53

With over 18 years of experience in the fashion industry, I have cultivated a global perspective through my work with multinational companies and product launches in burgeoning fashion markets. My expertise centres on product & brand development, buying and brand management.

My career commenced as a Buyer for a renowned global brand, where I honed my skills across all phases of the product development cycle. This role involved close collaboration with designers/buyers/vendors and quality control teams, enriching my understanding of market dynamics and operational processes.

I have also had the privilege of collaborating with multifaceted teams encompassing marketing, sales, analytics, and supply chain, further enriching my skill set.

My specialties include:

Driving sales

Digital Marketing

Ecommerce

Product Development

Buying and merchandise planning

Sourcing

Merchandising(production)

Supply chain

Brand development

Brand Management

Product launch and

Budgeting

I have travelled extensively to countries such as the UK, Turkey, China, Hong Kong, Indonesia, India, and Sri Lanka for buying and sourcing.

October 2023 – Present- Couturelabs Textile Trading LLC.

General Manager-Operations (Ecommerce)-www.couturelabs.com

Key Responsibilities:

Spearheading ecommerce operations including PnL, driving sales, Product development, Buying, Digital marketing, Ecommerce development, Business development, and Sourcing for women’s wear apparel and accessories.

Manage product assortment/budgets/quality to align with brand vision and market demands.

Sept 2021-October2023 GMG Trading LLC.

Product & Business development & Buying Manager-www.kayfi.com- Ecommerce

Key Responsibilities:

Led product development, business development, buying, and marketing for private label women’s wear apparel.

Managed OTB, range plan, sales analysis, competitor comparison reports, and pricing strategy.

Collaborated with marketplaces such as Namshi, 6th Street, Styli, and others to expand brand presence and increase sales

May 2018-Nov 2018 Kashkha, Dubai

Manager-Buying & Product Development- Women’s wear -Jalabiya/Poncho/Kaftans/Shyla/Nightwear

May 2016- April 2018 Franchise owner for Abacus to children – training for mental math

March 2015– February 2016 PT. Buana Lautan Mas Garmindo

Brand Name – RA Jeans -Men’s, women’s, and Children's wear-Ecommerce and Exhibitions

Product and Brand Development Manager (Research and Development Manager)

February 2014- February 2015 PT. Lee Cooper, Indonesia

Product /Brand Development Manager (Research and Development Manager) -Men’s and Women’s wear

November 2011- Apr 2013 Pasaraya-Jakarta

Assistant Director (Technical Advisor) -Brand Development -Teen wear/ Kid’s wear/ Women’s /Men’s - Casual and Indonesian Ethnic wear (Batik)

October 2006-December 2010 -Max Fashions, Dubai-(Landmark)

Senior Buyer-Ladies Wear

Jan 2003 – Apr 2004 Intercraft South Exports Pvt. Ltd.

Product Development Manager

Education

Fashion Institute of Technology, State University of New York.

Major: Associate Degree in Fashion Merchandising Management -GPA: 4.0

The University of Madras, J.B.A.S College for Women, India.

Master of Science Degree in Textile and Clothing Construction

Visa- Company

Married

Nationality -Indian

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