Graphic Design, Art Direction

Education

****-**** ****** **********, **. Paul, MN

Bachelor of Arts in Graphic Design, Journalism Minor Varsity Women’s Soccer – All Conference Honorable Mention 2019 Design Editor, Bethel University Clarion News Publication Job Experience

2023-present Freelance Graphic Designer, Royalty Sports Performance, MN

• Brainstormed, designed, and worked with vendors to create a 3-piece enhanced packaging experience for high- spending customers as well as sponsored athletes and ambassadors.

• Worked with Royalty in partnership with the PWHL to design apparel for the league internationally.

• Created other print, digital, and merchandise graphics as needed for the company. 2021-present Graphic Designer, Eagle Brook Church, MN

• Project Management: Oversaw short- and long-term graphic design projects, including in-room displays, web, email, app graphics, motion graphics, video, social media, and marketing materials;

• Brand Development: Created 120+ unique brands, producing 10-100 graphics across different mediums, used in weekly presentations, organizational marketing, outdoor media, print materials, LED displays, and other physical settings, reached by 20-60,000 attendees weekly in person and an average of 28,000 online viewers all over the world;

• Outdoor Media Campaigns: Designed billboards, skyway backlits, and other outdoor ads for four major outreach campaigns with over $50,000 in marketing spend, leading to an 8% increase in event attendance annually.

• Event Branding: Created a brand, social graphics, and various print pieces for a program that focused on young adults. Built unique environmental setups for 6 events, and led a team in helping to plan the events in order to enhance attendee engagement.

2020-present Freelance Graphic Designer, Smith Creative Co., MN

• Produced over 50 unique graphics for over 10 clients including new technology startups, local small businesses, musicians, and other US based businesses to boost brand exposure;

• Designed logos for multiple small businesses including primary logo development, social media marketing, and brand awareness campaigns with a total of over $10k in marketing spend;

• Pursued personal projects including logo and marketing graphic design for a coffee shop concept, sport jersey design, restaurant logo and shirt design, photography company, and wedding photography and stationary. 2020 Graphic Design Intern, Great Lakes Northern Outfitters, MN

• Collaborated on 5 apparel and accessory graphics which produced over $4000 in sales for a 5 person local company;

• Created over 30 assets for social media, website, and email campaigns with over $3k in marketing spend. Skills

Proficient Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Lightroom, Adobe Xd, Adobe Premiere Pro, Microsoft Office Suite, Digital and Film Cameras

Familiar HTML, CSS, SketchUp, Squarespace, Figma

Output Media Large format and standard print, standard and mobile web, social media, video, animation Other

2022-2024 Assistant Coach, Bethel University Women’s Soccer

• Leveraged skills developed during my college soccer career to provide instruction both in one-on-one and team settings.

2017-2018 Volunteer Work, Youth With a Mission

• Participated in a 6-month overseas volunteer position with operations in the Philippines, Hawaii, and Thailand;

• Collaborated on multiple projects focused on manual labor, TESOL, kids camps, and other community outreach. Sierra Smith

Graphic Designer Minneapolis, MN

email: ***************@*****.***

cell: 651-***-****

online portfolio:

sierra-smith.myportfolio.com

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