Graphic Design Social Media

Lauren Abreu

Silver Spring, MD *****

786-***-**** ******.*.*****@*****.***

SUMMARY

Passionate about crafting intuitive user experiences and conducting insightful research, I specialize in visual and interactive design, drawing from a background in industrial and graphic design. Known for my ability to bring a fresh perspective to design principles, I excel in creating engaging interfaces that captivate users. I have a track record of enhancing digital ecommerce performance, optimizing customer-centric experiences, and driving growth through strategic planning and data-driven insights. Skilled in collaborating with global teams, I leverage strong communication and soft skills to deliver exceptional user journeys and identify opportunities for continuous improvement. LinkedIn: www.linkedin.com/in/lauren-abreu-139329168/ Portfolio: www.abreu-creative.com

Behance: www.behance.net/laurenabreu

TECHNICAL SKILLS

• UX research: User interviewing, conducting surveys, persona creation, empathy mapping and user journey mapping

• User testing: Prototyping, usability testing, A/B Testing, data analysis

• Design thinking process: Proficiency in applying the design thinking process to identify & solve user problems through a user-centered design approach + applying the process in product design. Affinity Diagrams, human centered design process

• Information architecture: Card sorting, site maps, user flows, information hierarchy

• Wireframing: Figma, Adobe XD

• Accessibility and usability principles: Accessibility guidelines and usability heuristics, 508 compliance

• User Interface design: UI design systems, typography, and iconography, RWD (Responsive Web Design), Mobile Design, high-fidelity mockups, interaction design, visual design, design systems

• Front-end development skills: HTML, CSS, Bootstrap, JavaScript, and jQuery, GitHub

• Marketing and Analytics tools: Google Ads, Google Analytics, Mailchimp, Facebook Ads, Hootsuite

• Software: Figma, Notion, Miro, InVision, Illustrator, Photoshop, InDesign, Premiere Pro

• 3D Tools: AutoCAD, Rhinoceros, Solid Works

WORK EXPERIENCE

PIL Creative Group Coral Gables, FL

Creative Director (Remote) January 2024 – Present

• Ensure consistency and quality across all creative outputs, maintaining brand standards and guidelines.

• Provide guidance, feedback, and mentorship to team members to foster creativity and excellence.

• Collaborate closely with clients, account managers, and other stakeholders to understand project objectives and requirements.

• Manage design projects from concept to delivery. PIL Creative Group Coral Gables, FL

UI Designer Sr. Graphic Designer (Remote) May 2021 – January 2024

• Designed visually appealing and user-friendly interfaces for web and mobile applications.

• Successfully developed and delivered 100+ high-quality creative pieces for various digital and print media, including websites, Direct Mails, Brochures, Postcards, Newsletters, Business Cards, Invitations, Flyers, Menus, Social Media graphics, and more, catering to diverse page counts from single page to 100+ pages.

• Effectively collaborated with printers and developers, delivering final files that met their specifications and requirements, ensuring smooth production and timely delivery.

• Developed and implemented marketing strategies aligned with business goals, contributing to audience growth and brand presence.

Laser Map Maker LLC Astoria, OR

UX/UI Designer (Remote) Contract October 2023 – April 2024

• Improved the user experience and interface of a web app with over 2000 users, working closely with the development team.

• Managed social media platforms and created compelling visual content to increase brand engagement and reach.

• Collaborated on marketing campaigns to promote the web app, resulting in increased user acquisition and retention. The UXM San Francisco, CA

UX Designer (Remote) Contract July 2023 – January 2024

• Played a pivotal role in researching and shaping the branding strategy for a comprehensive educational program, making a significant impact on the program's success.

• Leveraged user research findings to inform and guide the design process, ensuring that the visuals and user interfaces were tailored precisely to our target audience.

• Created visually appealing and user-friendly interfaces that aligned seamlessly with the program's branding and user expectations.

Roundz Interviews Astoria, OR

UX Designer, Lead UI Designer (Remote) Contract May 2023 – October 2023

• Collaborated with cross-functional teams as the platform was coded by developers in preparation for product launch.

• Created a user-friendly filtering system and dashboard for recruiters on the website, leveraging design thinking, and usability testing.

• Conducted usability testing with wireframes to gather insights and identify areas for improvement, by successfully recruiting 25 participants and engaging in rigorous user testing. Mother Wise San Francisco

UX/UI Designer (Remote) Contract May 2023 – October 2023

• Implemented UX design and research methodologies for a community-based platform catering to mothers. Self-employed Silver Spring, MD

Freelance UX/UI Designer Graphic Designer January 2020 – Present

• Created impactful logos for startups and businesses undergoing rebranding, capturing their essence, and effectively communicating their identity.

• Developed visual identities for businesses, encompassing thoughtfully chosen color schemes, typography, and design elements that aligned with the company's values and messaging.

• Designed visually appealing and user-friendly website layouts, including navigation menus, buttons, images, and other graphics, enhancing the overall user experience. Prodenvases S.A.S Medellin, Colombia

Industrial Designer February 2018 – July 2018

• Designed packaging labels, sketched ideas, and developed Solid Works prototypes based on feedback from clients, engineers, and consumer safety groups.

• Collaborated closely with marketing, creative teams, and graphic designers to create visually appealing and attention-grabbing designs.

• Presented designs to clients and stakeholders using sketches and design software, effectively representing, and fulfilling clients' needs.

• Demonstrated proficiency in reading and interpreting plans, specifications, and technical documents related to packaging design.

EDUCATION

George Washington University Online

UX/UI Professional Certificate 2022 – 2023

Google Career Certificates Online

UX Design Certificate 2023

Wharton University of Pennsylvania Online

Business Foundations Specialization Certificate 2020 Pontificia Bolivariana University Medellin, Colombia Bachelor of Science in Industrial Design 2013 – 2018 LANGUAGES

• Spanish: Native

• English: Fluent

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