Marketing Coordinator

ALEXIS SKOWRON

716-***-**** ***********@*****.*** Buffalo, NY 14216

PROFESSIONAL SUMMARY

A results-driven Public Relations and Communications enthusiast skilled in crafting compelling messages to boost brand identity, engage the public, and impact specific audiences. Eager to leverage my communication expertise to enhance company success. EXPERIENCE

Marketing Coordinator January 2024-Current

Compeer of Greater Buffalo Buffalo, NY

• Managed social media accounts with prompt engagement, including paid campaigns, and monitoring partnerships.

• Developed brand recognition strategies, audience growth, and press release distribution.

• Created, managed, and analyzed email and print marketing campaigns to engage audiences and promote initiatives.

• Website management, content editing, and data-driven post performance analysis.

• Crafted engaging content across multiple channels (blog posts, newsletters, video reels, and emails.)

• Executed marketing strategies for fundraisers, volunteer recruitment, and annual activities to boost community engagement.

• Cultivated media relationships, managed communication strategies to enhance brand visibility, and secured multiple news stories.

Outreach Coordinator March 2023-January 2024

Compeer of Greater Buffalo Buffalo, NY

• Managed social media channels, including content creation, scheduling, and analyzed data to optimize post engagement timing.

• Screened volunteers, conducted new volunteer orientations, and attended outreach events while managing outreach materials.

• Established and managed outreach team for events.

• Developed new volunteer recruitment programs through presentations.

• Oversaw Volunteer Advisory Committee and incorporated feedback.

• Maintained volunteer communication, file management, and distributed monthly volunteer newsletter.

• Coordinated organization events and supervised volunteer projects. Compass House December 2021-March 2023

Communication and Volunteer Coordinator Buffalo, NY Struggling Productions December 2020-December 2021 Public Relations Intern Buffalo, NY

ALEXIS SKOWRON- Page 2

716-***-**** ***********@*****.*** Buffalo, NY 14216 SKILLS

• Multi-platform social media management, including prompt engagement, paid campaign execution, and timely message response.

• Developing communications strategies for brand recognition, audience growth, and press release distribution.

• Creating, managing, and analyzing email and print marketing campaigns to engage audiences and promote initiatives.

• Website management, content editing, and data-driven post performance analysis.

• Crafting engaging content across various channels, including blog posts, newsletters, and emails.

• Planning and executing marketing strategies for fundraisers, volunteer recruitment, and annual activities to boost community engagement.

• Cultivating media relationships and managing PR strategies to enhance brand visibility. EDUCATION

Bachelor of Science in Communications-Public Relations, May 2021 SUNY at Fredonia

CERTIFICATIONS

Mental Health First Aid until April 2026, Compeer of Greater Buffalo- March 2023 QPR Gatekeeper Certificate until July 2025, QPR Institute- July 2024

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