Victor R. Monserrate
***********@*****.*** 305-***-**** Miramar, Fl. 33029 linkedin.com/in/vmonserrate/
Partner / Channel Manager
Profile -
Aggressive and ambitious fully bilingual Sales Director with extensive experience in the U.S. Hispanic, South Florida, Latin America and Caribbean Markets. Major strengths include communicating with multiple cultures, business development, problem solving, relationship management, government selling, establishing and developing channels, and the ability to develop and motivate people to achieve significant goals.
Sales Qualifications -
P&L Management Partner / Channel Selling to C-Level
Software Solutions Budget Management Forecasting & PSI
Sales and Business Plans SaaS and ECM Sales Leadership
Government Selling New Distribution CRM -
Business Development Sales Management CCTV, Security
Professional Experience –
Inepro BV iramar, Florida (September 2023 – September 2024)
REGION MANAGER - AMERICAS – RFID Ineependent Contractor
Manage and Grow existing accounts on the sales of RFID card readers
Identify and develop new accounts
Konica Minolta Business Solutions Miami, Florida (August 2014 – March 2023)
CHANNEL MANAGER DIRECTOR – Mexico and Caribbean
Responsible for over $11M in annual sales for the region.
Imaging, Solutions, ECM, Office, Production, and Industrial print devices, CCTV Security Cameras
Medical, cost accounting and workflow software solutions.
Responsible for identifying new Channel Distributors and grow existing ones
Research Market trends and analysis report on competition and customer satisfaction metrics
Achieve YoY revenue growth in a very competitive non growing industry
Lead executive campaigns for prospective customers and Global 2000 clients, SMB from commercial, pharmaceutical, health financial, hospitality, government and educational sectors consistently exceeding sales quotas.
Nuance Communications Miami, Florida (May 2010 – August - 2014)
REGION SALES MANAGER – Mexico, Central America and Caribbean
Sales of Nuance Imaging Products and Desktop solutions such as Print Management and Cost Recovery Software in order to enable organizations to effectively manage their printing and scanning needs, reduce costs and increase document security
Sales of Voice Recognition Software (Dragon) and Document Capture Solution (e-Copy)
Train and develop Channel Partners’ sales force on the Equitrac and e-Copy solutions
Participate and work live demos in trade shows
Elaborate presentations in order to justify cost of implementation
VICTOR R. MONSERRATE ***********@*****.*** PAGE 2
LG Electronics Miami, Florida (November 2008 – November 2009)
SENIOR SALES MANAGER – ISP Division – S. Florida, Latin America and Caribbean
Responsible for LG’s Miami office sales division of computer related products such as LCD Monitors, Optical Drives and Hard Disk Drives
Managed Sales Team composed of 3 Regional Sales Managers
Responsible for $120 Million in sales
Established and developed strategic customers within S. Fla. (Intcomex, Bell Micro, Ingram)
Managed and developed LG’s Miami office’s Sales force as well as affiliates’ (in Latin America)
Served as senior company representative to all customers within geographical region
Responsible for achieving sales goals in both units and dollars
Established office’s and Sales Managers’ goals and targets in conjunction with HQ
Monitored competitor’s behavior in order to anticipate actions
Developed incentive structures for Sales Managers and distributors’ sales teams
Devised and implemented strategies to help the sales team better compete in a very competitive commodity environment
Managed Account Receivables, Channel Inventory and PSI Reports
TOSHIBA Miami, Florida (February 2007 – November 2008)
DEALER SALES MANAGER – Imaging Division – Latin America and Caribbean
Sales of printers, multifunction devices, plotters and other Imaging System products to distributors throughout the territory in Latin America
Established Channel Distributors in key areas within territory
Developed marketing strategies, seminars, road shows and sales training sessions in order to increase market share and revenue in the region
Established sales targets and marketing budgets for distributors
Planned and implemented logistics as to product allocation and the order processing including special pricing, bids and any exceptions to policies regarding promotions
Trained and worked with distributor’s sales force in sales, products, and government bids
Established quarterly, semi annually, and annual forecasts
Gained competitive information in the region in terms of pricing and sales strategies
Established, maintained and developed over 15 distributors in the region
CANON LATIN AMERICA Miami, Florida (March 2003 – February 2007)
INTERNATIONAL ACCOUNT MANAGER – Consumer Imaging Group -
Sales of Ink-Jet Printers, projectors, digital cameras and other Imaging Systems products to distributors throughout the territory in Latin America and South Florida
Primary liaison between CLA and distributors in terms of sales, service, credit, and logistics
Supported, recruited and trained CLA distribution channel in order to achieve quarterly goals
Maintained and monitored healthy inventory in the region by receiving and analyzing Inventory Reports
Increased Net Sales by 23% in 2006 for the region
Achieved 118% of sales quota for 2006
Education and Training –
Masters in Business Administration – Nova Southeastern University – April ‘95
Bachelor of Business Administration - Florida International University - April ‘92
Bluepoint Management Course and Dale Carnegie Effective Speaking
Fluent in English, Spanish – working knowledge of Portuguese