Graphic Designer Senior
Resume:
Graphic designer
Maple Systems **** - Present
Freelance Graphic Designer
Kilofeeters Designs 2016 - Present
Senior Graphic Designer
XII Brands 2020
Graphic Designer
Five Ultimate 2016 - 2020
Custom Orders Department Head
Five Ultimate 2014 - 2016
E XPE R IENCE
Karl
Frazier
Visual Designer
Seattle, WA
**************@*****.***
www.kilofeeters.com
www.linkedin.com/in/karl-frazier
SKILLS
Software Expertise
Adobe Illustrator
Adobe Photoshop
Figma
AdobeXD
Adobe InDesign
Adobe AfterEffects
Adobe Premiere Pro
Google Web Designer
Microsoft Office
Experienced In
UX/UI Design
Research/Testing
Wireframing
Prototyping
Web & Mobile Design
B2C Design
Print Production
Marketing
Logo Design
Packaging
Illustration
Animation
Washington State University
BS Civil Engineering 2005-2010
DesignLab
UX Design Academy 2021
EDUCATION
• Redesigned homepage and product pages resulting in an increase of online sales year to year
• Collaborated with engineering and sales teams to design customer portal and tutorial pages leading to higher user engagement and customer satisfaction
• Standardized company branding with style-sheets, templates, and component libraries for a more cohesive brand across all channels
• Created compelling production-ready marketing assets to be used on the company website, social channels, e-news campaigns, and online/print publications
• Produced a diverse mix of print and digital projects (flyers, brochures, sales sheets, ads, catalogs, posters, trade show graphics, branding, logos, web banners)
• Developed logos, branding, style guides and mockups for startup level businesses
• Designed app for Tangle News including conducting research, UI architecture, user flows, wireframing, designing the interface, prototyping, and testing
• Worked directly with stakeholders to redesign the website and branding for Rush Team Apparel
• Contract Designer for Bootstrap Commercial Arts creating responsive website layouts for Power Trip, Billy B, Evergreen Fitness, and more
• Lead the design, development, and implementation of branding and marketing materials for the merger of two key competitors in our industry
• Produced templates and print-ready files in conjunction with the production team
• Managed and mentored Jr. Graphic Designers within the team
• Collaborated with a cross functional team including Account Managers, Production, Sales and Marketing Teams to achieve goals and meet deadlines
• Researched consumer trends and designs to grow and define the brand of XII Brands
• Developed original artwork for uniforms and merchandise for 100s of teams, leagues, tournaments, and camps worldwide (e.g. Team USA 2019)
• Generated marketing and advertising collateral that grew our physical/online presence and sales to be the #1 Ultimate Frisbee apparel company in the US
• Standardized production templates and mock-ups, which resulted in fewer errors with production
• Managed operations of the largest business channel within Five Ultimate and grew sales over 25%
• Implemented new roles and strategies to expand the business, reduce errors, and increase productivity
• Developed marketing strategies and advertising campaigns in collaboration with marketing team
• Maintained duties as an Account Manager alongside managing a team of 5 Account Managers
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