Digital Marketing Search Engine

Arthur Molinar

*** ******* **, ******, ** ***** • 781-***-**** • *************@****.***

SUMMARY

Dynamic SEO Specialist with a proven track record of deep website management and optimization experience. Adept at identifying and capitalizing on organic website growth opportunities with innovative and effective solutions. Committed to continuous learning and staying abreast of industry trends to deliver impactful results.

KEY STRENGTHS

● Adaptability: Skilled at quickly learning and implementing new tools and technologies.

● Proven Results: Consistently driven significant improvements in organic search traffic and user engagement.

● Client-Centric Approach: Strong ability to build and maintain client relationships, ensuring alignment with business objectives.

● Analytical Acumen: Expertise in interpreting complicated data and transforming it into useful insights.

● Collaborative Leadership: Experienced in leading cross-functional teams to achieve SEO best practices.

PROFESSIONAL EXPERIENCE

Senior Search Engine Optimization Analyst

Overdrive Interactive 11/2019 to 3/2024

Collaborated with clients to develop and execute SEO strategies on various platforms, leading to a 10% YoY increase in organic traffic.

● Collaborated with B2B and B2C clients across various industries to develop comprehensive digital marketing strategies.

● Produced quarterly and monthly SEO reports using Google Looker and PowerBI, achieving a 10% YoY increase in organic traffic.

● Conducted in-depth SEO analysis, leading to a consistent uplift in organic rankings and search visibility.

● Enhanced client SEO campaigns through extensive keyword research, driving a 15% increase in search visibility.

● Worked with cross-functional teams to ensure SEO best practices, resulting in a 95% client retention rate.

Search Engine Optimization Strategist

Charles River Interactive 11/2016 to 11/2019

● Developed and managed SEO strategies for B2B and B2C clients in the tech, healthcare, and e- commerce industries.

● Maintained strong client relationships, ensuring project alignment with business goals and growth opportunities.

● Collected, analyzed, and presented website performance data, providing actionable insights to clients and stakeholders.

● Conducted thorough keyword research, content gap, and competitive content analysis, increasing organic search traffic.

● Provided content optimization recommendations based on user behavior data and market trends, improving user experience and increasing conversion rates.

● Conducted technical audits and implemented SEO recommendations, ensuring optimal website performance and reduced site load times.

● Reported on search engine technology changes, including algorithm updates and ranking criteria, ensuring clients' websites remained compliant and competitive. Interactive Project Manager

MassGeneral Hospital Boston MA 7/2012 to 5/2016

Spearheaded SEO initiatives for internal clients, updating CMS content and functionality while serving as a technical liaison to the Partners IS team.

● Managed monthly SEO actionable initiatives, reports and developed web standards to improve organic search visibility and ranking for multiple internal healthcare departments.

● Helped maintain the main hospital’s and internal hospital departments’ Google Analytics account, reports updates and communicated custom analytics data to marketing and clients.

● Prioritized projects with the marketing team, then researched requirements, created project plans for client approval, and executed them to completion.

● Worked with 3 - 4 internal hospital clients simultaneously to plan, build, test, and launch desktop and mobile site deployments.

● Utilized MS Project and JIRA for weekly in-person or teleconference updates with marketing, hospital clients, and vendors.

● Created QA test plans for all TeamSite & mobile site deployments involving marketing and internal client updates.

Technical Manager - Senior Analyst

Digitas Health 3/2011 to 2/2012

Worked with the Marketing Project Managers to develop Technical SEO tasks and managed the engineering workflow of offshore development teams.

● Facilitated site updates between development and live environments for 4 pharmaceutical client websites promoting new drugs approved by the FDA.

● Helped develop Technical SEO audits with extensive lists of actionable optimization recommendations.

● Tracked and monitored implementation tasks using Jira & Confluence to manage progress and reporting with overseas development teams.

● Aligned testing requirements with onshore engineering teams executed against the QA plan.

● Communicated weekly project status updates to management and proactively notified essential teams of project risks and issues.

● Worked nightly with offshore engineering teams to resolve questions and comments before local workday activities.

Web Portal Manager

Interactive Data Corp. 5/2007 to 12/2010

Responsible for the Organic growth strategies, competitive analysis, requirements gathering, design, and SEO requirements for Quote.com, FutureSource.com, and RagingBull.com.

● Managed & implemented the organic strategic direction for 3 financial websites, generating over 33 million page views monthly.

● Aligned reports from the web, sales, and engineering teams and communicated progress to management toward quarterly and annual goals.

● Established deployment process with domestic and international engineering teams using Agile methodology.

● Coordinated with the Ad Sales team to optimize advertisement performance for continued growth.

● Created and executed QA testing plans pre and post-site deployments.

● Communicated daily & weekly using Agile methods with staff to report progress, hurdles, and routine updates.

● Utilized JIRA to manage and oversee task management between the content, engineering, design, and marketing teams.

● Led, motivated, set goals, and evaluated performances for the team of content specialists, designers, moderators, and support staff.

EDUCATION

● Graduate Certificate, Bentley University, Waltham, MA 2002

● B.S. Biology, University of Massachusetts, Lowell, MA 1995 TECHNICAL SKILLS

● SEO Skills: SEO Strategies, Keyword Research, Web Content Optimization, Technical SEO, Data Analysis

● SEO Tools: Google Search Console, AHREFS, SEMRush, BrightEdge, Conductor, SpyFu, Screaming Frog, Lumar

● Analytics Tools: Google Analytics 4 (GA4), Adobe Analytics, Google Data / Looker Studio, Google Tag Manager, Helium10, KNIME

● Content Management Systems: WordPress, Drupal, TeamSite, Sitecore

● Programming: HTML, CSS, Python, Regular Expressions, Custom AI Prompts

● Task Management: Agile Methodologies, SCRUM, Jira, Confluence, MS Project LANGUAGES

English: Native language

Spanish: Speaker – Intermediate / Written – Intermediate

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