Driver - Community Relations - Strategic Partnerships

JOHN McCALLY

***** **** ****** *****, **** #***, Stillwater, MN 55082

612-***-**** / ********.****@*****.***

SUMMARY OF QUALIFICATIONS AND PROFESSIONAL ATTRIBUTES

Thirty years of branding, sales, sponsorship, integrated marketing and content creation storytelling

Strategic deal-maker planning, selling & executing within corporate, event and agency sectors

Unique business background in corporate sponsorship, strategic partnerships, sports, special events, entertainment, music, PR, community relations, social media, digital and video production

Own and manage integrated marketing consulting agency; TV/video production & photography firm

Excellent sales executive, relationship-builder, innovative thinker and results-oriented leader

Proficiency with Adobe Creative Suite, CRM tools and tech, Microsoft Office

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

Owner/Chief Marketing Officer 2017 - Present

McCally Integrated Marketing Solutions (MIMS) – Minneapolis, MN

LifeSights Television/Video Production & Photography

Proprietor leader of an integrated marketing consulting agency providing expertise in branding, sales, strategic partnerships, sponsorships, special events, promotions, digital, public relations, community relations, advertising, social media management and websites. Plus, own, promote and operate a television/video production and photography firm. Sales, marketing and branding-focused content creator, producer, director, writer and videographer. Oversee all client and other agency strategic partnership tie-ins plus production elements including pre-planning, videography, lighting, sound and editing. Create/pitch new digital platforms, TV shows & online content, new business development.

Executive Producer/Chief Content & Marketing Officer 2013 – 2016 McCally-Lee Entertainment – Minneapolis, MN

Managed and co-owned television production and digital firm. Prospected, negotiated and closed sponsorships, content tie-ins, product placements and advertising. Coordinated strategic relationships and fulfilled deal elements. Brainstormed, marketed and sold television programming, video production. Creator, Executive Producer and Showrunner (producer, director and writer) of two different regional television and online episodic series: the docu-drama Hockey Moms and the tourism entertainment show The Minnesota Traveler. Successfully pitched show ideas to FOX Sports North and Hubbard Broadcasting, plus administered those relationships and broadcast tie-ins. Marketed/sold promotional packages and product placement tie-ins, served as account manager to 30 different sponsors (Explore Minnesota and local MN tourism bureaus, ex. Meet Minneapolis) and various advertisers (ex. Mall of America) for these extremely appealing series. Created numerous other TV series concepts and branded content offerings. Pitched programming to brands & national networks.

Owner/President 2006 - 2013

McCally Integrated Marketing Solutions (MIMS) – Milwaukee, WI/ Minneapolis, MN

Provided complete client-centric branding, integrated marketing, sponsorship services (ideation, collateral creation, pitching, negotiations, closing, fulfillment, post-event analysis), video production, photography, photographic editing, collateral creation, digital, promotions, advertising/media buying, social media, sales and other consulting services to special events, corporations and brands. Major special events included: Beloit International Film Festival (BIFF), Beloit Riverfest, Beloit Janesville Symphony, and SE Wisconsin Airfest, among others.

John McCally Resume – Continued

General Manager of Business Operations 2009 – 2013

Janesville Jets Hockey Organization, Janesville, WI

Developed and managed the brand-building, sponsorship sales, strategic partnerships, marketing, video, photography, PR, collateral, community relations, and game day activities for Junior “A” North American Hockey League (NAHL) team from inaugural season. Identified, pitched, and closed over 75 annual sponsorships & signage deals, plus oversaw all media partnerships, copyrighting, advertising, promotions, PR, social networking, ticket, food/bev and merchandise sales. Supervised outside agencies and league tie-ins. Led staff members and volunteers.

Vice President of Strategic Client Services 2006 - 2008

H2D Integrated Marketing & Design, Milwaukee, WI

Provided marketing, events, PR and communications consulting including ad creative, media buying.

Vice President of Marketing 2005 - 2006

Mo’s Restaurants/Global Restaurant Systems, Milwaukee, WI

Administered partnerships, advertising, production, events, promotions and PR for six restaurant brands. Formulated strategic plans, executed to increase guest loyalty/sales. Directed agencies, staff.

Director of Marketing/Senior Marketing Manager 2003 - 2005

Advantage Sales & Marketing/PromoPoint Marketing Agency, Chicago, IL

Conceived, negotiated and coordinated promotional marketing programs for the in-house agency of a major food brokerage firm. Generated $3 million gross revenue annually. Managed field coordinators.

Vice President of Community Commitment (promoted from Director of C.R.) 1995 - 2003

Galyan’s Sports & Outdoors, Indianapolis, IN (at corporate office – now Dick’s Sporting Goods)

Strategically integrated corporate sponsorships, special events, manufacturer tie-ins, in-store and market promotions, grand openings, grassroots marketing and multi-media tie-ins for high-end national retailer. Managed $10 million annual sponsorship, events, cause-branding and promotional budget. Negotiated large sports sponsorships with Chicago Cubs, KC Chiefs, Boston Bruins, Columbus Crew, University of MN, plus engaged strategic partnerships with NFL, NHL, MLS, The North Face, Nike, Patagonia, Jansport, adidas, JDRF, outdoor non-profits, shopping malls and media partners, among many others. Supervised partnership branding, media tie-ins, PR & promotions. Managed staff of 12.

Director of Sponsorship, Promotions & Marketing Services 1991- 1995

Events Group Corporation, New York, NY

Sponsorship solicitor, media buyer, partnership and PR manager for major special event and venues throughout USA, including numerous Renaissance Fests, music festivals, hydroplane boat races, car shows and monster truck events. Clients saw dramatic increase in sponsorship, exposure & traffic.

Video Director, Producer and Videographer Summer 1985 (college intern), 1986 - 1988

Lockheed Missiles and Space Co., Sunnyvale, CA

Researched, wrote, directed, shot and produced corporate marketing and U.S. Navy training videos.

EDUCATION

MS, Focus: Sports/Event Marketing, Mankato State University, Mankato, MN 3.93 GPA 1991

Master’s Thesis -- US Olympic Festival ’90 Sponsorship: Involvement Criteria, Promos & Satisfaction

BA, Communications and History, Gustavus Adolphus College, St. Peter, MN 3.4 GPA 1986 Mayo High School, Valedictorian; Hockey & Football Captain, Rochester, MN 4.0 GPA 1982

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