Sales Consultant Client Retention

BRIANNA NORTON

WELLNESS PROFESSIONAL, SALES CONSULTANT, FITNESS INSTRUCTOR

Email: *****@**.*** Phone: 972-***-**** Website: briannanorton.com LinkedIn: Profile PROFESSIONAL SUMMARY Accomplished wellness professional with over 15 years of experience in health and fitness management and leadership. Proven expertise in multi-unit operations, program optimization, strategic decision-making, and team leadership. Adept at driving revenue growth, sales cycle, enhancing client retention, and optimizing class schedules. Strong background in teaching, training, and implementing cutting-edge wellness programs. Highly skilled in utilizing Mindbody and CRM systems, managing diverse and effective teams, and exceeding business objectives. SKILLS

● Mindbody Online &

CRM Proficiency

● Client Retention

Strategies

● New Business

Development

● Revenue

Generation

● Relationship

Building

● Class Optimization

& Scheduling

● Teacher Training &

Evaluation

● Virtual Teaching &

Private Instruction

● Payroll &

Onboarding

(ADP/Paycom)

● Instruction: Barre,

Cardio, HIIT, Yoga

Pilates, Meditation

● Team Development

● Customer Service

EXPERIENCE REGIONAL DIRECTOR OF SALES & OPERATIONS June 2022 – August 2024 Mad Fitness Group LLC Atlanta, GA

A multi-unit operator for F45 training.

● Spearheaded presales and new studio planning, including hiring, staff development, equipment acquisitions, capex, and supply procurement and management.

● Oversaw setup and daily operations of new studios, ensuring adherence to F45 standards and achieving monthly sales quotas.

● Led the Atlanta regional team in managing sales systems, analyzing statistics, and handling membership.

● Drove the execution of strategic sales processes and enhanced operational efficiency. INSTRUCTOR January 2023 – Present

Stellar Bodies Atlanta, GA

Atlanta’s premiere Megaformer studio.

● Teach quality Megaformer classes to support the studio’s growth and development. PROGRAM MANAGER & NATIONAL TEACHER TRAINER August 2010 – June 2022 Exhale Enterprises Atlanta, GA

A national boutique fitness studio and spa.

● Managed program optimization and strategic business needs, including KPI tracking and operational management.

● Conducted research on emerging trends, integrated findings into the Exhale portfolio, and optimized Mindbody systems.

● Oversaw teacher training, scheduling, and instruction of barre, yoga, cardio, and HIIT.

● Delivered high-quality instruction in barre, HIIT, and yoga classes, maintaining a dynamic and engaging environment.

● Achieved significant growth with new guest retention rates between 20-25% and successfully developed two additional locations in the Atlanta Metro area.

● Led national teacher training during the COVID-19 pandemic, including recruitment and management of staff across all locations.

EDUCATION University of North Texas, Denton

B.S. Journalism

CERTIFICATIONS & TRAININGS

● 200-Hour Exhale Barre Teacher Certification

● 200-Hour Yoga Alliance Certified Yoga Teacher

● Pilates Megaformer Trained

● Certified Wellcoach (Health)

● Dare To Lead Trained

● Nutrition Training, The Cooper Clinic

● CPR Certified

● American Council on Exercise Personal Trainer Certification

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