Ecommerce Growth Strategist Amazon & Shopify Optimization Specialist

Alexander Cecola

Los Angeles, CA

) 847-***-**** ****.******@*****.*** www.linkedin.com/in/alexander-cecola

OPERATIONS DIRECTOR of E-COMMERCE

SKILLS & EXPERTISE

3rd Party eCommerce Platforms & Strategies

Marketing

Relationship Building

Team Leadership

Optimizing Product Listings

Inventory Management

Product Strategy Launch

Negotiation

Revenue Generation

KPIs & Metrics / Data-Driven Insights

Cross-Functional Collaboration

Solid Business Acumen

Risk Mitigation

Regulatory Compliance

Innovative, analytical Operations Director of eCommerce showcasing 10 years of managing and scaling online stores across Amazon Seller Central, Walmart, eBay, and other third-party marketplaces. Excels in developing and executing strategic marketing alliances, optimizing product listings, and employing advanced eCommerce tools like Jungle Scout and Helium 10. A robust understanding of online merchandising and user experience best practices, combined with keen business acumen and advanced analytical skills, to drive extraordinary growth. Expands product ranges to generate annual revenue, boost brand visibility, and demand generation. Leverages strong communication and negotiation strengths to build credible relationships which boost market presence and grow client acquisition. Consistently delivers exceptional results by combining strategic vision with effective relationship-building and market insight.

CAREER HIGHLIGHTS

Created and managed private label brands on multiple eCommerce channels since 2014, including launching a brand that generated >7 figures in revenue across eCommerce channels like Amazon, Walmart, and Shopify.

Scaled Universal Brands from 2 to 6 private label brands, growing revenue from $150k to $5M annually in 5 years by optimizing listings with tools like Helium 10.

Led Kendon USA’s expansion into B2C, doubling revenue in 1 year through enhanced Shopify themes, new listings, and improved brand awareness, increasing the overall margin to 30%.

PROFESSIONAL EXPERIENCE

Director of Operations 2018 - 2024

Universal Brands, Los Angeles, CA

Managed a $500,000 annual ad spend, and recruited and led a team of 20 direct reports, overseeing fulfillment, customer service, and revenue growth, generating $5M in one year.

Spearheaded the development and management of >100 products (500+ SKUs), driving innovation and achieving a sizable increase in market share.

Developed and implemented eCommerce strategies across Amazon, Walmart, and other platforms, generating a surge in revenue growth.

Optimized product listings and pricing strategies with tools like Helium 10 and Jungle Scout, boosting visibility and sales.

Collaborated with cross-functional teams to execute merchandising strategies aligned with market demand and customer trends, yielding an uptick in conversion rates.

Employed diverse strategies to achieve page 1 ranking for new products in two weeks for major search terms, driving up sales.

Leveraged Amazon Brand Registry tools for Enhanced Brand Content, Brand Stores, and About the Brand, enhancing listings and garnering a major traffic hike.

Created organic email and SMS marketing campaigns with Klayiyo and Attentive, driving an increase in additional revenue.

Designed and filed two design patents, protecting products from false foreign sellers on eCommerce channels, maintaining a competitive market advantage.

Utilized negotiation skills and market analysis to secure competitive shipping contracts, achieving 20% in annual cost savings.

Added multiple products annually and scaled PPC campaigns, maximizing ROI and contributing to revenue growth from $150k to $5M annually.

Consultant for eCommerce Operations 2023 - Present

Kendon USA, Anaheim, CA

Developed and optimized product listings across Shopify, Amazon, Walmart, and eBay, driving online sales and improving rankings.

Implemented strategies to optimize pricing, promotions, and inventory management across multiple 3rd party platforms, resulting in a surge in revenue efficiency.

Created and executed data-driven social media and paid advertising campaigns, elevating customer engagement and driving a substantial sales increase.

Launched organic email and SMS marketing campaigns via Klayiyo and Attentive, generating a boost in revenue growth.

Played a pivotal role in doubling the company’s revenue within a year by expanding into B2C channels, increasing overall margins by 30%.

Founder 2015 - Present

The Looney Zoo, San Diego, CA

Established and scaled The Looney Zoo, a thriving body art brand specializing in permanent and semi-permanent body decoration products, leveraging strategic planning, market analysis, and brand development skills, which drove an increase in market presence and customer base.

Developed and executed eCommerce strategies that expanded the brand from two SKUs to 10, achieving $200,000 in annual revenue.

Managed intellectual property by filing patents, safeguarding product listings on Amazon, and preventing unauthorized sales.

Led influencer partnerships and social media campaigns, increasing brand awareness and driving a major sales hike.

Managed PPC campaigns across Amazon, Walmart, and other platforms, contributing to a rise in revenue.

Managing Director 2014 - 2015

Entertainment & Sports Marketing, Los Angeles, CA

Served as the lead company liaison/evangelist, establishing credible relationships, generating growth, and enhancing the company’s positive reputation in targeted vertical markets, leading to a surge in market presence and substantial growth in client acquisition.

Defined, developed, and executed strategic marketing alliances and corporate promotions, boosting brand visibility and increasing lead generation.

Crafted and managed programs/sponsorships, leveraging a full spectrum of marketing components to elevate brand awareness and drive demand generation.

Collaborated with numerous clients to identify needs and deliver tailored solutions, achieving a measurable improvement in client satisfaction rating and an escalation in repeat business.

EDUCATION & CERTIFICATIONS

University of Southern California, Los Angeles, CA: 2014

Bachelor of Science in Business Administration & Marketing

Clubs/Activities: Order of Omega, Intramural Basketball and Flag Football

TECHNOLOGY & TOOLS

Microsoft Office Suite, Amazon Seller Central Specialist, Amazon PPC Campaigns, Amazon Listing Creation and Optimization, Amazon Review Generation, Amazon Growth Ranking Specialist, Walmart Seller Central Specialist, Walmart PPC Campaigns, Walmart Listing Creation and Optimization, Walmart Review Generation, Walmart Growth Ranking Specialist, Shopify Store Building, Ebay Seller Specialist, eBay Listing Creation & Optimization, eBay Review Generation, eBay Growth Ranking Specialist, Helium 10 Expert, Jungle Scout Expert, Meta Ads Expert, Google Ads Expert, Klaviyo Expert, Attentive Expert

INTERESTS

All things Basketball and Football, Classic Cars, Dogs, Gardening, Cooking (especially desserts)

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