Data Analysis Research Analyst

Tracie Cooper

Cell: 734-***-****

E-mail: ******.******@*****.***

LinkedIn: https://www.linkedin.com/in/tracie-cooper-b010a96/

Mission Statement

I have a broad set of skills including data analysis, database management, content strategy, copyediting, proofreading, and writing (technical, creative, brief ad copy, long-form blogs, newsletters, and e-mail blasts), as well as developing deliverable reports and ad-hoc presentations.

Media Research Analyst

Cision US, Inc

Full-time Aug 2022 - Present · (1 yr 3 mos)

Ann Arbor, Michigan, United States · Remote

(Formerly Prime Research)

Responsible for the Weekly Report, providing an overview of current projects, relevant voices, media coverage, global and domestic events, and trends.

•Helps design, build, test, and implement analytics solutions to support the individual needs of clients.

•Manages large data sets to find opportunities to improve client’s business strategy and ensure accuracy of solutions and insights.

•Builds and writes detailed reports tracking and analyzing media trends and more.

•Creates content for internal and external reports on a weekly, monthly, quarterly, and annual basis, in addition to ad-hoc projects.

•Collaborates with colleagues and leadership as needed to maintain consistent communication, and feedback

•Proficient in utilizing Excel (VLOOKUPS & Pivot Tables) and PowerPoint for data analysis and presentation purposes.

•Uploading, coding, and cleaning content within Horreum and Blackwing.

•Technologies used include C3, iSuite, and Brandwatch, Microsoft Office Suite.

Clients included: The Bill and Melinda Gates Foundation, FEMA, and Amnesty International

Digital Content Specialist

Allied Vaughn

October 2021-March 2022 (contract)

Livonia, Michigan, US (remote)

Skills: Problem Solving · Interpersonal Communication · Analytical Skills · Microsoft Excel · Microsoft Word · Content Writing · Copy Editing · Proofreading · Digital Media · Metadata · Content Management

•Executed cataloged, indexed, researched and fact-checked data or information about parts or products as requested and required by arrangement of data fields in a database or a system’s taxonomy.

•Located, identified, viewed and cataloged client-specific metadata by using keywords and/or tags. Content types include (but not limited to) documents, video, audio, and photos.

•Provided fulfillment of asset services by monitoring, researching and supporting client inquiries and requests via phone, online, email, admin support/chat or interpersonal communications.

•Migrated digital assets to and from client internal networked resources, external devices or third-party vendors or agencies utilizing client specific software such as cloud services, web services, and FTP.

•Exercised judgment with decisions on utilization of objective or subjective data when cataloging or/ indexing.

•Created or summarized digital asset descriptions for product items, their images or other asset types.

•Utilized quality control processes to ensure proper descriptions, correct metadata tagging, deadline/timing, removal of duplicates.

Tracie Cooper

Cell: 734-***-****

E-mail: ******.******@*****.***

LinkedIn: https://www.linkedin.com/in/tracie-cooper-b010a96/

Technical Communications Specialist

Aven, Inc 2015 – 2016

Ann Arbor Michigan, 48108

Skills: Corporate Blogging · Social Media Advertising · Microsoft Excel · Microsoft Word · WordPress · Press Releases · Problem Solving · Internal Communications · Interpersonal Communication · Technical Writing · Web Editing · Web Content

●Wrote User Manuals, online copy, and print media for high-end microscopes and lab equipment

●Managed company social media accounts and blog

●Monitored comments and activity on YouTube channel for conformance with communication goals

●Prepared press releases, media statements, and interview responses

●Assisted with project scope and communications outlines for marketing initiatives

●Ensured company brand and message were maintained in all communications

●Wrote copy for advertisements in internationally distributed magazines

●Met all project milestones and delivered effective, persuasive copy

●Responsible for alerting distributors, suppliers, and sales reps of any changes or announcements

●Attended trade shows and helped establish new customer relationships

Staff Writer and Content Editor

Xperi Corporation 2001 – 2014

Ann Arbor Michigan

(Originally All Media Guide; AMG was purchased by Macrovision in 2007, Macrovision changed their name to Rovi in 2009, Rovi merged with TiVo in 2016, and TiVo merged with Xperi in 2020)

During my 13 years as an editor and writer I worked with print publications and digital media and learned to deliver clean, well-crafted copy on a deadline. I wrote artist biographies and film reviews which appear on the All Movie Guide and TV Guide websites, and are licensed to a number of on-line movie resources, including TV Guide, Amazon, Google, MSN, Microsoft, AOL, Yahoo, and the NYT. I also analyzed metadata to assign on platforms including Netflix, Hulu, Comcast, Direct TV, and Prime Video.

https://www.linkedin.com/company/409050/Content Editor 2008-2014

● Wrote, edited, and assigned metadata under tight deadlines

● Collaborated with managers and colleagues to improve product

● Produced concise, witty, audience-appropriate copy

● Worked directly with customers to troubleshoot problems

● Responsible for data cleanup duties including deduping, quality checks, and identifying missing content

● Responded to customer requests from Comcast, Direct TV, Microsoft, Google, Hulu, Flickr, Netflix, and others

● Planned, assigned, wrote, and edited features, interviews, and reviews

Content Developer – Audiobooks 2006-2008

● Integral member of 2-person team responsible for the creation and development of an audiobooks database

● Maintained all content and metadata for audiobooks licensed to and utilized by Barnes & Noble and RedDot

● Collaborated with programmers to enhance customer satisfaction

● Processed, edited, and checked large amounts of audiobook data in a deadline driven environment

Junior Staff Writer – 2001-2006

●Wrote synopses for DVDs and television shows

●Entered corresponding metadata

●Wrote biographies for cast, crew, and any relevant figures within the industry, updating information as needed

●Maintained database for accuracy and quality, added keywords, tones, themes, language information, intended audience type, and suggested similar content for clients (Hulu, Netflix, etc.) to offer as suggested viewing

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