Matt Halleck
Traverse City, MI *****
***********@*****.***
I aspire to join a dynamic, growth-oriented company with a bright future, where I can contribute my skills and expertise while advancing my own career. I am looking for a role that provides intellectual challenges and recognizes the dedication and hard work I bring to my responsibilities. Work Experience
Wallcoverings Sales Team Member
Menards-Traverse City, MI
May 2024 to Present
• Achieved 'Team Member of the Month' July 2024 - decided by store General Managers.
• Built strong relationships with customers, resulting in a high rate of repeat business and positive word- of-mouth referrals
• Provided exceptional customer service, resolving inquiries and complaints promptly and effectively
• Contributed to visual merchandising efforts, ensuring attractive displays that enhanced the shopping experience for customers
• Participated in regular training sessions to stay updated on product knowledge, industry trends, and sales techniques
• Demonstrated excellent communication skills when interacting with diverse customers from different cultural backgrounds
• Maintained a clean and organized work area at all times to provide a pleasant shopping environment for customers
Owner, Web Design & Dev. / Marketing / IT Support / System Admin Halleck Solutions LLC-Traverse City, MI
July 2019 to Present
• Web Development Specialist: Designed, developed, and deployed websites for clients including Roto- Rooter of Northern Michigan, Grant Mechanical, Blue Current Electric, Grey Fox Excavation, and more.
• Digital Marketing Expert: Managed advertising campaigns on Google Ads, Facebook Ads, and Microsoft Ads.
• Google Ads Campaign Manager: Successfully managed multiple Google Ads campaigns for over 24 months, consistently achieving CTRs above industry standards for the specific geographic locations, as per WordStream Advertising benchmarks.
• Print Marketing Coordinator: Designed and coordinated the production of print marketing materials including postcards, flyers, business cards, clothing, billboards, and vehicle graphics.
• IT Manager: Managed and maintained IT infrastructure, including phone systems, domain-based email accounts, and cloud storage.
• AI Training & Development: Engaged in continuous learning about AI capabilities and their applications, including Chat-GPT and DALL-E.
Please Note: This takes very little time from me.
Web Design & Dev. / Marketing / IT Support / System Admin Freshwater Partners LLC-Traverse City, MI
July 2019 to December 2023
• Technical Support Specialist: Provided comprehensive technical support, including basic and advanced troubleshooting, to all employees.
• Solution Architect: Designed and implemented solutions for internal companies, addressing complex technical challenges.
• System Administrator: Managed and maintained critical systems such as phone systems, dispatch software, networks, technician tablets, mobile systems, vehicle tracking systems, and remote work support.
• Device Repair Specialist: Performed physical repairs on small devices, including iPads, such as screen, battery, button, and touch digitizer replacements.
• SEO & SEM Specialist: Conducted ongoing SEO and SEM optimization, adhering to the latest Google algorithm updates and standards.
• AI Enthusiast: Initiated and pursued learning opportunities on how to leverage AI for organizational benefits.
Web Design & Dev. / Graphic Design / Project Manager Elite Web Techs-Traverse City, MI
April 2017 to May 2019
• Web & Mobile Developer: Designed and developed multiple websites for mobile app projects.
• Graphic Designer: Created graphic designs, including multiple logos for developed sites.
• UI/UX Designer: Planned and designed user interfaces for both websites and mobile applications.
• Project Manager: Self-managed and supervised a team of up to 4 individuals to achieve project goals.
• Print Ad Designer: Designed and developed full-page print advertisements.
• Promotional Material Designer: Created designs for T-shirts and other promotional materials. Web Design & Dev. / Graphic Design / Marketing / Tech Support 8LUG Truck Gear-Traverse City, MI
June 2015 to July 2017
• eCommerce Product Management: Styled, and maintained websites for 8LugTruckGear.com and JK- Gear.com (CoreCommerce Platform)
• eCommerce Specialist: Managed many aspects of eCommerce operations.
• Email Marketing Expert: Designed and implemented email marketing campaigns, including ad graphics and marketing strategies.
• SEO & Digital Advertising Specialist: Conducted SEO, AdWords, and social media marketing.
• Print Ad Designer: Designed and developed full-page print advertisements.
• Promotional Material Designer: Created designs for T-shirts and other promotional materials. Digital Media Executive (Web Design & Dev, Graphic Design) Northern Michigan Digital-Traverse City, MI
November 2014 to December 2016
Division of 9&10 News Traverse City
• Design, develop, deploy 100% responsive WordPress sites for multiple clients.
• Email Marketing, Graphics for Ads, marketing strategy.
• SEO, AdWords, Social Media Marketing Material.
• Self-managed and worked with a small team to complete bigger site projects. Education
Bachelor of Business in Electronic Business Design Western Michigan University - Kalamazoo, MI
September 2006 to December 2012
Associates Degree in Business Information Systems
Northwestern Michigan College - Traverse City, MI
August 2006 to May 2009
Skills
• Search Engine Optimization (SEO)
• Google Ads
• Facebook Advertising
• User Interface (UI)
• Google Analytics
• User Experience (UX)
• E-Commerce
• Digital Marketing
• WordPress
• Google AdWords
• System Administration
• Email Marketing
• SEM
• HTML5
• Layout Design
• Social Media Management
• Branding
• ChatGPT
• Adobe Illustrator
• ServiceTitan
• Responsive web design
• Web development
• Web design
• Communication skills
• Marketing
• Microsoft Excel
• Keyword research
• PPC Campaign Management
• Analytics
• Customer service (10+ years)
Certifications and Licenses
CompTIA A+
Assessments
Technical support — Proficient
January 2024
Performing software, hardware, and network operations Full results: Proficient
Creating presentations with Microsoft PowerPoint — Proficient April 2024
Creating presentations using Microsoft PowerPoint's tools and features Full results: Proficient
Proofreading — Proficient
May 2024
Finding and correcting errors in written texts
Full results: Proficient
Working with MS Word documents — Proficient
May 2024
Knowledge of various Microsoft Word features, functions, and techniques Full results: Proficient
Work style: Reliability — Proficient
May 2024
Tendency to be reliable, dependable, and accountable at work Full results: Proficient
Typing — Proficient
February 2024
Transcribing text
Full results: Proficient
Data entry: Attention to detail — Proficient
March 2024
Maintaining data integrity by detecting errors
Full results: Proficient
Attention to detail — Proficient
March 2024
Identifying differences in materials, following instructions, and detecting details among distracting information
Full results: Proficient
Delivery driver — Proficient
May 2024
Interpreting instructions or signs and solving problems Full results: Proficient
Work motivation — Proficient
March 2024
Level of motivation and discipline applied toward work Full results: Proficient
Marketing — Proficient
January 2024
Understanding a target audience and how to best communicate with them Full results: Proficient
Project timeline management — Proficient
March 2024
Prioritizing and allocating time to effectively achieve project deliverables Full results: Proficient
Work style: Productivity — Proficient
April 2024
Tendency to work quickly and efficiently
Full results: Proficient
Analyzing data — Proficient
April 2024
Interpreting and producing graphs, identifying trends, and drawing justifiable conclusions from data Full results: Proficient
Social media — Proficient
February 2024
Knowledge of social media techniques and analytics interpretation Full results: Proficient
Technical support: Customer situations — Proficient January 2024
Responding to technical support situations with sensitivity Full results: Proficient
Spreadsheets with Microsoft Excel — Proficient
February 2024
Knowledge of various Microsoft Excel features, functions, and formulas Full results: Proficient
Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.
Additional Information
My current fulltime position is Sales Team Member for the Wallcoverings department at the Traverse City, Michigan Menards store. After things fell apart to say the least at Freshwater Partners, I decided to try something different for a while - the challenge and just to see a different kind of job, to see IF I could prove myself in a different environment. After being employed 3 months, I managed to achieve 'Team Member of the Month' for July 2024 which is voted by all department managers and then ultimately decided by the store general managers.