Passion for digital marketing

COURTNEY BROWN

Marietta, GA

Phone 803-***-**** Email **********@*****.***

PASSION FOR MARKETING AND CREATING EXCEPTIONAL CUSTOMER EXPERIENCES

Results-driven Marketing and Event Coordinator with expertise in planning and executing engaging events, digital marketing, and social media management. Proven track record of enhancing brand presence and customer experiences through innovative strategies and efficient project management. Skilled in content creation, social media campaigns, and event coordination, with a passion for building connections and delivering measurable outcomes.

Education

Associate degree in Marketing Management

Chattahoochee Technical College

Relevant Courses: Integrated Marketing Communications, Social Media and Electronic Communications, Marketing Research, Digital Media Planning.

Completed Integrated Marketing project involving business concept creation, marketing plan development, and digital media strategy.

Coursework towards Bachelor of Science in Nursing

University of South Carolina

Work Experience

pour taproom Atlanta, GA

Event Coordinator and Social Media Manager 2022 – Present

Developed, designed and executed marketing strategies, promotional materials, and event graphics, ensuring consistency with brand guidelines and enhancing overall marketing efforts.

Created engaging content for social media platforms, utilizing graphic design tools such as Canva, Photoshop, and CapCut to create visually appealing content that increased brand visibility and engagement across platforms like TikTok, Instagram, and Facebook., contributing to a 15% increase in event attendance.

Managed email marketing campaigns through MailChimp, focusing on promotional material and event marketing.

Red Phone Booth Atlanta, GA

Server 2021

Enhanced customer experience and contributed to maintaining a 4.5-star Google rating through expert product knowledge and personalized service.

Participated in marketing initiatives by engaging with customers and promoting special events.

The Whiskey Project Atlanta, GA

Bartender/Server/Management 2019 - 2021

Demonstrated knowledge in 1,400 spirits, 60 cocktails, and 30 food items.

Led management responsibilities, including scheduling, inventory management, and staff training, ensuring consistent service and achieving sales goals.

Assisted in marketing efforts through social media engagement and in-person networking, contributing to high customer ratings.

Hooley’s Public House Atlanta, GA

Bartender/Assistant Bar Manager 2017 - 2019

Contributed to marketing strategies by designing and implementing a new cocktail menu, boosting ticket average by 15%.

Assisted with event coordination and managed bar operations, ensuring adherence to safety and quality standards.

Fox and Hound Sports Tavern College Station, TX

Server/Bartender 2015 - 2016

Assessed customer needs and preferences by following through with articulating company recommendations. Planned and presented bar menus, interacting with up to 75 customers on a daily basis. Prepared alcohol and non-alcohol drinks in accordance with TABC regulations including a menu featuring 15 seasonal cocktails, and 75 tap beers. Re-stocked and replenished bar inventory and supplies with 100% accountability of all items.

Earned personal secret shopper rating of 95%.

Contributed to Tavern attaining Google 4-star rating.

Prospectors Grill and SALOON College Station, TX

Server/Bartender 2015

Greeted and coordinated patrons to be seated. Served and waited on up to 50 patrons on a daily basis, while offering the ultimate dining experience. Known as Subject Matter Expert on 40+ menu items and 20 craft beer selections.

Contributed to exceptional service ranking of 4.0 on Google.

Participated in continuous product training with sales vendor representatives.

Under ARMOUR Hilton Head, SC

Associate Manager I Cash Wrap/Mannequin Specialist 2012 - 2014

Organized, prepared, and arranged promotional materials and displays. Maintained and recorded accurate statistical and financial records. Drove sales and profitability of the store through maximizing team performance and leading by example in all aspects of the role.

Contributed to the attainment of quarterly goal for 12 straight quarters.

Mentored and trained 40 staff members.

Delivered consistent service, contributing to 4.4 Google rating for Hilton Head location and secret shopper averages between 93-98%.

CERTIFICATIONS

Social Media Specialist August 02, 2022

Technical Specialist December 15, 2022

SKILLS

Content Creation: Proficient in developing engaging content for various platforms, including press releases, social media, and email campaigns.

Social Media Management: Experienced with content creation, community engagement, and performance tracking on platforms like Facebook, Instagram, and TikTok.

Email Marketing: Skilled in coordinating and managing email campaigns using MailChimp and other tools.

Media Relations: Ability to cultivate relationships with media outlets and influencers to enhance brand visibility.

Event Coordination: Experienced in planning and executing marketing events, including trade shows and promotional activities.

Project Management: Strong organizational skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

Digital Marketing Tools: Proficient in using Google Analytics and social media management tools.

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