Creative Operations Producer Project Management

Sherry Dixon

*************@*****.*** 917-***-**** New York, NY 10019

Tom Ford Beauty (Estee Lauder) — Senior Art Producer 2022 - Present

● Drive brand growth with strategic Global content planning and execution.

● Develop content strategy, $14MM budget, and manage relationships with Ad Agencies, Photographers, talent, models and production partners to produce still and video content.

● Collaborate with Global Marketing and Creative to produce briefs and moodboards that align with the brand strategy and content budget allocation.

● Direct Ad Agencies and Photographers on scope, schedule, budget and deliverables. Oversee all content development and campaign execution for social, digital, visual merchandising and ecom.

● Oversee photoshoot production and ensure it aligns with the brands aesthetic and strategic goals.

● Collaborate with international offices to ensure productions follow brand guidelines. Kiehl’s (L’Oreal) — Consultant, Marketing Operations 2021 - 2022

● Lead the 360 go-to-market planning, assessed business needs and created an optimized roadmap for efficient Marketing operations.

● Developed the Campaign Calendar, and aligned with the cross functional team on strategy, workflow, schedules, briefs and content production for social, digital, VM and ecommerce assets.

● Managed campaign budget alignment with Finance and International Business Development leads. Ralph Lauren — Consultant, Creative Operations 2020 - 2021

● Managed the Creative content development and execution streamlining cross-functional alignment and enhancing the brands consumer experience.

● Established efficient workflows, implemented new technology, and guided the Creative team on the planning and execution of all assets across platforms. Gap — Senior Director, Marketing Production and Creative Operations 2017 - 2019

● Managed the Global content creation team, overseeing three direct reports and a group of twenty Production, Project Management and Design professionals to develop workflows, and proactively access workload and resource requirements.

● Collaborated with Ad Agency on the project SOW to ensure campaigns were executed successfully.

● Oversaw a $37MM budget, creating a comprehensive three-year roadmap, and achieved 12% cost reduction through negotiation, process improvement and implementing new business strategies.

● Led team meetings, assigned roles, and provided detailed status updates to the CMO. Calvin Klein — Production Director 2013 - 2017

● Developed strategic content execution plans and collaborated with the Marketing and Creative team to develop seasonal calendars and campaign strategies.

● Created partnership with digital and creative agencies, Photographers and retouchers. Provided scope to produce campaign deliverables aligned with brand strategy.

● Negotiated contracts and costs with ad agencies, photographers, agents, and retouchers.

● Developed new processes to transition the team from a print centric to a digital first strategy..

● Led a team of ten direct reports, including Production Managers, Designers, and Project Managers. Laird + Partners — Senior Production Manager 2010 - 2013

● Managed the production of Global Campaigns for fashion and beauty clients.

● Created Project management strategies and collaborated with Art Directors to develop style guidelines to ensure a consistent brand image across channels.

● Sourced new production partners and managed vendor relationships. Developed budgets, negotiated costs, and optimized project schedules. Education: CSU — Bachelor of Arts Degree - Major: Communications, Minor: Photography Skills: Adobe Creative Suite, Project Management Software: Wrike, Workfront and Monday.

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