Creative Director Art Direction
Resume:
CONTACT INFO
Web site
BradBoyd.net
www.linkedin.com/in/
brad-boyd-design-director
address
DeLand, FL 32724
mobile phone
********.**************@*****.***
BRAD BOYD Dear Velocity Restorations Team,
I am excited to apply for the Creative Director position at Velocity Restorations. With over 30 years of experience in art direction, brand management, and creative operations, I have honed my ability to bring visionary ideas to life, drive impactful campaigns, and lead diverse teams to success. My passion for classic automobiles and my proven track record in creative leadership make me an ideal candidate to help Velocity continue redefining the essence of classic car ownership. Throughout my career, I have led creative teams in developing cohesive brand identities and executing multimedia campaigns across digital, print, and video platforms. At the LPGA, I transformed a modest creative department into a globally recognized in-house agency, managing a wide range of projects that required meticulous attention to detail and alignment with brand values. From directing high-profile video productions to crafting compelling narratives, I have consistently delivered results that resonate with target audiences and drive brand growth. What excites me most about Velocity Restorations is your dedication to merging the timeless allure of classic vehicles with modern performance and reliability. Your mission aligns with my passion for storytelling through visuals and content, and I am eager to bring my expertise in brand development and creative leadership to further elevate Velocity’s impact. My experience overseeing large-scale marketing initiatives and fostering collaboration across departments positions me to effectively integrate creative solutions into your broader business objectives. I would welcome the opportunity to contribute to Velocity’s vision and help shape the future of your brand. I am eager to discuss how my skills and experience can align with your goals. Thank you for considering my application; I look forward to the possibility of an interview to explore this opportunity further. Sincerely,
Brad Boyd
Velocity Restorations
15 E Quintette Rd
Cantonment, FL 32533
Web site
BradBoyd.net
www.linkedin.com/in/
brad-boyd-design-director
address
1111 Crescent Parkway
DeLand, FL 32724
mobile phone
********.**************@*****.***
CONTACT INFO
BRAD BOYD
SKILLS
SOFT
Art Direction
Creative Operations Management
Brand Development
Video Production
HARD
Leadership
Strategic Planning
Creative Problem Solving
Communication
TECHNICAL - SOFTWARE
Adobe Creative Cloud
Apple FCPX Suite
Lytho Workflow
TECHNICAL - CAMERAS
Blackmagic
Canon
Sony
ROLES
1. Art Director
2. Creative Operations Manager
3. DP (Director of Photography)
4. Graphic Designer
5. Media Asset Manager
6. Photographer
7. Sr. Technical Director
8. Video Editor/Shooter
EDUCATION & AWARDS
Savannah College of Art and Design
Addy Award-winning Photographer
Tele Award-winning Art Director
CAREER OBJECTIVE
To secure the position of Creative Director at Velocity Restorations, where I can leverage my extensive experience in art direction, brand management, and creative operations to drive compelling marketing initiatives that align with the company’s vision of redefining classic automobile ownership.
PROFESSIONAL SUMMARY
Accomplished creative leader with over 30 years of experience in art direction, brand management, and multimedia production. Proven expertise in leading diverse creative teams, delivering innovative marketing campaigns, and managing large-scale projects in the automotive and luxury goods industries. A dynamic visionary committed to excellence, fostering collaboration, and pushing creative boundaries to achieve impactful brand narratives. WORK HISTORY
LPGA 2004 - 2024
Art Director, Sr. Technical Director for the LPGA Creative Group
• Brand Leadership: Led the development of brand guidelines for LPGA properties, ensuring consistent visuals across all platforms, including LPGA Tour, Epson Tour, LET, and major events like the Solheim Cup.
• Creative Team Management: Built and led a multidisciplinary creative team that grew from 3 to 18 members, including graphic designers, videographers, photographers, and media asset managers.Established the Brand Advocate system to empower designers and ensure focused brand ownership.
• Campaign Execution: Directed the award-winning DRIVE ON campaign, delivering cohesive, multi-channel marketing materials in collaboration with internal and external stakeholders.
• Video Production: Served as Director of Photography for high-profile shoots, managing large crews and producing content for broadcast, online, and live events.
• Studio Development: Designed a multi-camera production studio with green-screen and white-cyc sets, enabling efficient in-house content creation.
• Asset Management: Implemented naming conventions and cloud-based storage systems, managing over 1 PB of assets to streamline project workflows.
• Event Production: Directed live broadcasts, including the Rolex LPGA Awards, managing multi-camera setups and coordinating production crews.audiences. Frances Meyer, Inc. 1997 - 2002
Sr. Digital Designer
• Managed a five-person Art Department, leading the rebranding efforts and improving product quality through the development of an Art Department Specification Guide.
• Installed the first digital photo studio, enhancing production capabilities and efficiency. Lucas Theatre for the Arts, Inc. 1995 - 1997
Imaging Specialist
• Restoration documentation of this historic theater through comprehensive photography and designed key marketing collateral.
CONTACT INFO
Web site
BradBoyd.net
www.linkedin.com/in/
brad-boyd-design-director
address
1111 Crescent Parkway
DeLand, FL 32724
mobile phone
********.**************@*****.***
BRAD BOYD
REFERENCES & ENDORSEMENTS
Michael P. Whan
CEO, United States Golf Association
*****@****.***
Sandi Higgs
VP, Creative Group, Archivist & Creative Asset Management, LPGA *****.*****@****.***
“ I know that Brad is as proud as I am of what we accomplished for the LPGA. He created the foundation for what every single visual medium is based on today. I thank him for his hard work and passion for perfection, but mostly for his friendship.” - Sandi Higgs Becky Newell
Sr. Director Sponsorships, LPGA Properties, Solheim Cup, LPGA *****.******@****.***
Aaron Bacus
Multimedia Producer, The Liberian Registry
*****.*****@*****.***
“ What made Brad truly exceptional was the way he shared his knowledge. As a mentor, he wasn’t just invested in my professional growth; he cared deeply about my personal development. He created an environment where I not only honed my technical skills but also discovered my unique voice in the creative realm. His impact was profound, not just on the projects we collaborated on, but on each team member’s journey. Brad’s legacy isn’t just about pushing design boundaries; it’s about fostering genuine connections and inspiring everyone to excel both technically and personally.” - Aaron Bacus Anna McCambridge-Thomas
Senior Graphic Designer/Illustrator, LPGA
***************@*****.***
“ Brad is a veritable font of knowledge, bringing substantial expertise to any project. He imparts knowledge, advocates for design standards, and maintains brand integrity. His organizational and design skills unite his team while allowing individual expression. Brad’s ability to ask insightful questions pushes us to consider all solutions, fostering valuable feedback and critical thinking. This collaborative approach has consistently led us to award-winning efforts.” - Anna McCambridge-Thomas Web site
BradBoyd.net/art-direction
www.linkedin.com/in/
brad-boyd-design-director
address
1111 Crescent Parkway
DeLand, FL 32724
mobile phone
********.**************@*****.***
CONTACT INFO
BRAD BOYD
ART
DIRECTION
Elevating the Solheim Cup: A Global Triumph
Collaborating with teams on both sides of the Atlantic, I helped elevate the Solheim Cup, the LPGA’s premier event, to new heights in attendance and viewership, solidifying its status as the most prestigious trophy in women’s professional golf. It’s LPGA’s marquee event, featuring top players from Europe and the U.S. Named in honor of Karsten and Louise Solheim, it symbolizes a blend of golf tradition and national pride. My role involved guiding teams in developing a consistent, stylistic look that honors each year’s location and upholds the event’s historical significance. Working closely with the Brand Advocate, we crafted a unified visual identity that resonated globally. Our efforts resulted in heightened attendance and expanded broadcast and online viewership year over year. This significant elevation in the Solheim Cup’s profile stands as a standout achievement in my career, showcasing my ability to blend tradition with modern appeal. SOLHEIM CUP
premier tournament
Web site
BradBoyd.net/art-direction
www.linkedin.com/in/
brad-boyd-design-director
address
1111 Crescent Parkway
DeLand, FL 32724
mobile phone
********.**************@*****.***
CONTACT INFO
BRAD BOYD
ART
DIRECTION
Driving Global Recognition with a Multi-Year Campaign As Art Director, I played a pivotal role in the LPGA’s DRIVE ON campaign, helping to craft a cohesive narrative that elevated the brand’s global recognition and visibility. The campaign celebrates diversity, focus, and perseverance, driving significant growth in sponsorships and partnerships. By highlighting inspiring stories from the LPGA community, DRIVE ON has strengthened engagement and attracted sponsors. Coordinating with the campaign’s digital and social media efforts, our team increased engagement and expanded the LPGA’s reach with emotionally resonant stories and high-quality visuals. This initiative has solidified the LPGA’s identity, fostering growth, engagement, and a positive public perception.
DRIVE ON
campaign
Web site
BradBoyd.net/art-direction
www.linkedin.com/in/
brad-boyd-design-director
address
1111 Crescent Parkway
DeLand, FL 32724
mobile phone
********.**************@*****.***
CONTACT INFO
BRAD BOYD
ART
DIRECTION
Honoring Legacy: Elevating the LPGA Founders Event By seamlessly integrating LPGA and sponsor identities, I elevated a special event honoring the original 13 Founders, resulting in a 60% increase in media consumption and significantly boosting the Girls Golf program’s profile. Conceived by then-LPGA Commissioner Mike Whan, this event aimed to honor the Founders and raise funds for the Girls Golf program. My art direction achieved a seamless blend of LPGA and sponsor identities, emphasizing brand consistency and event appeal. Media consumption soared from 2.3 million to over 5.8 million in two years, showcasing my ability to drive engagement and growth.
FOUNDERS CUP
premier tournament
MOUNTAIN RIDGE COUNTRY CLUB
WEST CALDWELL, NJ
OCTOBER 6-10, 2021
LPGAFOUNDERSCUP.COM
T I C K E T S O N S A L E N OW!
MARINA ALEX
NEW JERSEY NATIVE
Web site
BradBoyd.net/creative-operations
www.linkedin.com/in/
brad-boyd-design-director
address
1111 Crescent Parkway
DeLand, FL 32724
mobile phone
********.**************@*****.***
CONTACT INFO
BRAD BOYD
CREATIVE
OPERATIONS
THE CREATIVE GROUP
the organization
Elevating Client ROI: Streamlining Creative Group Operations As Art Director and Sr. Technical Director, I enhanced client ROI and satisfaction by optimizing the LPGA Creative Group’s operations, team alignment, and strategic partnerships for efficient, high-quality project delivery.
I shared a comprehensive PDF with every LPGA team member, ensuring everyone understood our in-house agency’s capabilities and scope, promoting alignment and efficiency. Leading a team that included an external consultant, in-house designers, freelancers, and video production experts, I organized our resources to deliver high-quality work efficiently. This approach significantly boosted client ROI, satisfaction, and trust by streamlining processes and leveraging strategic partnerships.
Web site
BradBoyd.net/mam
www.linkedin.com/in/
brad-boyd-design-director
address
1111 Crescent Parkway
DeLand, FL 32724
mobile phone
********.**************@*****.***
CONTACT INFO
BRAD BOYD
MEDIA ASSET
MANAGEMENT
MAM WORKFLOW
LPGA media
Transforming Digital Asset Management at the LPGA
I helped develop a dual-layered MAM system at the LPGA, significantly enhancing efficiency and delivering better ROI through streamlined digital asset management and access.
The infographics illustrate the flow of digital assets from creation to storage and stakeholder access, both on-site and off.
This multi-layered system combines high-speed physical storage with a cloud component, ensuring robust backup and IP protection. This innovative approach improved efficiency and ROI by streamlining asset management, enhancing our operational effectiveness.
Web site
BradBoyd.net/dp
www.linkedin.com/in/
brad-boyd-design-director
address
1111 Crescent Parkway
DeLand, FL 32724
mobile phone
********.**************@*****.***
CONTACT INFO
BRAD BOYD
DIRECTOR OF
PHOTOGRAPHY
Delivering Excellence: Award-Winning Lexi Thompson Spot I led the production of an award-winning spot featuring Lexi Thompson, efficiently managing a high-profile shoot under tight timelines while maintaining top-quality standards. Coordinating meticulously with Lexi and her team, I scheduled the shoot just before the season-ending event in Naples, Florida, balancing production needs with maintaining long-term relationships.
Managing high-stress timelines for LPGA players required multiple on-site locations and streamlined processes to minimize time on set. My expertise in logistics and commitment to excellence ensured top-quality content on time and within budget, enhancing the project’s success and demonstrating the value of precise, efficient production management. THE NEXT WAVE
commercial spot
Web site
BradBoyd.net/photography
www.linkedin.com/in/
brad-boyd-design-director
address
1111 Crescent Parkway
DeLand, FL 32724
mobile phone
********.**************@*****.***
CONTACT INFO
BRAD BOYD
PHOTOGRAPHY
Elevating the LPGA Women’s Network: A High-Impact Campaign I captured stunning images for the LPGA Women’s Network campaign under challenging conditions, significantly boosting media engagement and enhancing its impact. Tasked with capturing prop images and hand models using a specific color palette, I coordinated up to five models lying on the floor beneath me, photographing from eight feet above. This setup posed unique lighting challenges, requiring precise positioning while keeping gear and stylist movements out of the frame. Conducted in the headquarters lobby due to the required ceiling height, I overcame these constraints to deliver a stunning set of images. The client was ecstatic, and the new photography and marketing collateral significantly boosted media engagement, enhancing the overall reach of the LPGA Women’s Network. WOMEN’S NETWORK
#INVITE HER
campaign
Web site
BradBoyd.net/technical-direction
www.linkedin.com/in/
brad-boyd-design-director
address
1111 Crescent Parkway
DeLand, FL 32724
mobile phone
********.**************@*****.***
CONTACT INFO
BRAD BOYD
TECHNICAL
DIRECTION
Innovative Studio Solution for the LPGA
Through meticulous planning and innovative design, we developed a versatile, cost-effective studio for the LPGA, accommodating budgets from minimal to $150,000. Our initial $150,000 plan included a dynamic set with improved lighting and movable walls. Collaborating with experts, we ensured the project stayed on budget and schedule, creating a flexible studio for diverse production needs. This cost-effective solution enhanced production capabilities, enabling the LPGA to create visually compelling content. The project underscores the value of strategic planning and resourcefulness, achieving remarkable results even with limited budgets. TV STUDIO
proof-of-concept
Web site
BradBoyd.net/technical-direction
www.linkedin.com/in/
brad-boyd-design-director
address
1111 Crescent Parkway
DeLand, FL 32724
mobile phone
********.**************@*****.***
CONTACT INFO
BRAD BOYD
TECHNICAL
DIRECTION
Raising the Bar for the LPGA Rolex Awards
As Art and Technical Director for the LPGA Rolex Awards for over a decade, I transformed the event from a small VIP presentation to a global streaming gala viewed by millions.
I elevated the production, introducing a “green carpet” pre-show, transforming the ballroom to resemble an Oscar night event, and coordinating a multi-faceted live broadcast. This included managing feature videos, live interviews, and intricate motion graphics.
Under my guidance, the awards grew from hundreds to millions of viewers, showcasing my expertise in video production and technical direction. The flawless execution significantly boosted the event’s prestige and reach.. LPGA ROLEX AWARDS
season-ending live show
Web site
BradBoyd.net/dp
www.linkedin.com/in/
brad-boyd-design-director
address
1111 Crescent Parkway
DeLand, FL 32724
mobile phone
********.**************@*****.***
CONTACT INFO
BRAD BOYD
DIRECTOR OF
PHOTOGRAPHY
Leading the DRIVE ON Campaign: A One-Man Band Production During the peak of COVID, I single-handedly led a high-impact DRIVE ON campaign, showcasing my adaptability and commitment to excellence under challenging conditions. Guided by Mike Whan’s “Act Like a Founder” mantra, I embraced the DRIVE ON campaign’s core philosophy and embarked on a unique road trip. A young girl’s viral school project about her life inspired us, and I volunteered to capture her story. With limited resources and safety as a priority, I drove to Memphis, recording footage with a minimal crew. This approach created a relaxed environment, allowing Claire to shine on camera.
This solo production during the pandemic highlights my ability to adapt, manage resources, and deliver exceptional results, reinforcing the campaign’s impact and success. DRIVE ON:
SMALL BUT MIGHTY
commercial spot
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