Product Manager

Lisha (Lisa) Sun

574-***-**** www.linkedin.com/in/lisha-sun-hk ************@*****.*** Work Authorization(renewable) Experiences

Expedia Group Seattle, WA

Product Manager II, Conversation Platform

• Led the roadmap of B2B2C (Expedia to Hotel Developer to Travelers) chatbot and delivered the SaaS product with 10K monthly conversations as well as documentation to pilot partners

• Platform integration: Reduced onboarding time from 1+month to 1 minute by implementing integration, onboarding the chatbot product from conversation platform to travel platform, aligning with technical architecture requirements

• Data integration: Initiated integration with billing platform for automated invoice based on a subscription pricing model; Built analytics dashboard for partners to monitor chatbot metrics and download chat scripts

• Product Iteration: Co-created user stories, and delivered Natural Language Understanding based FAQ, rich content cards to chatbot, reducing chatbot building time from 2 weeks to 2 days Law Meta Santa Clara, CA

Head of Product and Marketing

• Formalized GTM strategy and managed multiple social media platforms for lead generation, growing 500+ customer base

• Built website for legal service practices in immigration, family, tax and corporate law

• Developed product strategy for legal technology solutions including legal AI use cases to improve efficiency Boardroom

Product Management Intern

• Launched beta test on business intelligence and data analytics SaaS in e-commerce, driving product prototype towards MVP

• Conducted customer interviews, analyze customer insights, and prioritize new features for product roadmaps Hero (Klarna valued at $31 billion) New York, NY

Growth and Partnership Intern

• Formalized partner strategy and partnership program for e-commerce live chat, unlocking co-selling opportunities with AWS Alibaba Group (NYSE:BABA) Hong Kong

Product Manager/ Senior Account Manager, Alibaba.com

• Led cross-functional teams in enhancing the e-commerce user experience by validating customer feedback, and launching a big order channel in local market, achieving a 100% adoption rate and maintaining a 90% compliance success rate

• Accelerated growth of over 20 local SMEs by analyzing sales pipeline and diagnosing SEO; boosted Key Account sellers’ revenue, during Super September, growing one client’s Gross Merchandise Value by 100% Messe Frankfurt (Top 3 exhibition company worldwide) Hong Kong Senior Project Coordinator, Digital Business

• Expanded service industry scope to include Automachenika and forecasted annual sales; managed portfolio of 50 global cross-industry accounts, achieving year-on-year revenue escalation of more than 40%

• Promoted exhibitor search page in web, mobile web, and App at fairground, boosting search page traffic by 150% Project Coordinator, Sponsorship and Digital Business 2015-2016

• Managed over 30 local and international exhibitor accounts; generated sales revenue from lead exhibitors by analyzing data of Loyal exhibitors, Joint method, Booth information; outperformed target by 100% in 2015

• Designed, strategically planned, and supervised delivery of 115,000 show bags to visitors at annual Intertextile fairs, reaching 50% of attendees and enhancing exhibitor’s brand presence; achieved profit margin rate of 50% (15% on average) JoShin International (a vibrant Korean Cosmetics and Skincare company) District Manager 2014-2015

• Rotated across sales, marketing, and logistics functions, consistently exceeding monthly sales goals and fostering customer loyalty, resulting in my first promotion within just 6 months Education

University of Notre Dame, Mendoza College of Business Master of Business Administration in Business Analytics and Digital Marketing majors, STEM The Chinese University of Hong Kong

Master of Social Science November 2013

Nanjing Normal University Jiangsu, China

Bachelor of Education July 2012

Additional

Skills: SQL, Tableau; Figma, Miro, API, Cloud Computing, SaaS, PaaS, Agile, Jira, Confluence; SEO and digital advertising Interests: Traveled throughout 8 Asian countries and Europe; hiked up Mt. Fuji in 2017; Classical music enthusiast Winter 2021/22

2019-2020

Oldsmar, FL

2017-2019

2022 - 2023

Summer 2021

Hong Kong

May 2022

Shatin, Hong Kong

Notre Dame, IN

Dec2023 - present

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