Integrated Marketing Strategist

Shirley Wang

Boston, MA LinkedIn 857-***-**** ****************@*****.***

WORK & LEADERSHIP EXPERIENCE

*** ****** ****** ******* *******, WA

Head of Marketing May 2024 - Present

● Lead mission-driven marketing initiatives, including a rebrand project with a creative agency, resulting in a 25% surge in website traffic, 34% increase in program participant sign-ups, and 3 new strategic partnerships

● Plan cohort activations in healthtech, climatetech, and B2B SaaS through virtual mixers and workshops

● Deploy white-label innovation management tool Vianeo to LATAM-based healthcare corporations Hackrah Media Boston, MA

Founder and CEO March 2020 - Sept 2024

● Built tailored marketing solutions for 50+ diverse clientele across social media management, brand strategy, email marketing, impact campaign delivery, content creation, influencer/UGC partnerships, and more

● Developed white-glove project management and client onboarding system to provide standardized quality marketing services, measurable outcomes, opportunities for client-agency collaboration, and a resources library

● Established freelance content creator community, activating 50+ microinfluencers to support our client needs

● Fostered strategic partnerships with local innovation accelerators and entrepreneurial-support organizations to offer marketing consultancy services to early-stage startups Techstars Cambridge, MA

Operations Associate Feb 2024 - June 2024

● Operationalized internal marketing processes for team collaboration, including campaign planning, social media management, content creation, and email newsletter marketing

● Orchestrated event marketing campaign for Techstars Demo Day, leveraging multi-channel strategies and targeted outreach, resulting in 200+ high-profile in-person attendees and 2,000+ livestream YouTube viewership Sure Ventures Mountain View, CA

Marketing Analyst May 2023 - July 2023

● Led cross-channel digital marketing initiatives across LinkedIn, Facebook, and Instagram, successfully communicating firm’s key values and portfolio spotlights

● Integrated podcast-based repurposed content strategy into “Demystifying VC” campaign development, repurposing VC educational content and 1:1 interviews with investors into bite-sized cross-channel content

● Presented website brief to Managing Director, including project timeline, competitor analysis matrix, and KPIs, and followed-up with 3 website design mockups for selection Dear Asian Youth (DAY) Remote

Marketing Campaign Lead July 2022 - Feb 2023

● Pivoted DAY’s Instagram strategy, resulting in 22% follower boost and 110k+ community

● Supported event marketing initiatives for Dear Asian Youth Day, an advocacy event across six states to meet with legislators, bring together the Asian community, and develop lobbying skills through expert-led workshops HERE! Media Guangzhou, China

Marketing Director February 2018 - March 2022

● Managed end-to-end publication of monthly HERE! Magazine, overseeing editorial calendar and freelancers

● Led digital transformation, implementing data-driven CMS and digital-first workflow, resulting in tripled online readership, 28% growth in subscriptions, and 35% boost in ad revenue

● Executed annual event marketing plan, achieving record ticket sales, securing Corona lead sponsorship and 50+ partners, expanding audience across five new provinces

● Developed HEREMart e-commerce store, partnering with hospitality groups, F&B businesses, and government officials to offer exclusive rewards and experiences

● Launched Gen Z-focused social campaign, collaborating with youth leaders and KOLs, driving 38% average growth in social media followers and 40% increase in subscriptions for ages 18-25 within 3 months EDUCATION & AWARDS

Northeastern University BS in Business Administration with Entrepreneurial Startups concentration Northeastern Women’s Entrepreneurship Innovator’s Award Boston Business Journal BostInno 25 under 25

SKILLS

Adobe Suite, Microsoft Suite, Google Suite, Hubspot, Hootsuite, Notion, Mailchimp, Klaviyo, Zapier, Salesforce

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