Product Designer Ux

Priyanka Verma PRODUCT DESIGNER San Francisco, California

*************.******@*****.*** +1-415-***-**** https://www.priyanka-verma.com www.linkedin.com/in/priyanka-design WORK EXPERIENCE

Product Designer, Presidio Trust 01/2024 – 08/2024 San Francisco, California

● Facilitated 5 usability testing sessions with 20+ visitors of the center to evaluate visibility, usability, and navigation, to refine prototypes of data-visualized information boards

● Revitalized the learning center's outdoor adventure program, Beyond the Field Station, leading to a 15% increase in participation and higher footfall at the center within two weeks of implementation UX Designer, Idealoft Studio 03/2022 – 06/2023 Mumbai, India

● Promoted to lead end-to-end design processes, including user story creation, wireframes, and prototypes for the credit card section of ICICI Bank, encompassing 12 distinct user flows and 375 screens for mobile platforms

● Collaborated with a cross-functional team including a senior designer, product managers, and developers to influence product strategy for the development of new features of the consumer-facing product experience of ICICI Credit Cards

● Contributed to a comprehensive design system with 4,000+ design components and implemented it across 4 product verticals. This led to an increase in developer efficiency by 20% while ensuring design coherency

● Partnered with a developer to deliver a mobile-optimized merchant payment tracking web app, projecting a reduction in task completion time for merchants by 17% and enhancing user productivity

● Developed final designs for developer handoff and conducted design QA to ensure implementation accuracy UX Research Intern, Idealoft Studio 08/2021 – 02/2022 Mumbai, India

● Created gamified learning modules based on market trends, utilized by 2K+ students to enhance user engagement

● Designed and prototyped the automation of onboarding new customers within Kotak Insurance’s B2B enterprise product, aiming to set and achieve the OKR of reducing user onboarding time by 20%

● Collaborated with product manager to discover and define the scope of the ‘search feature’ to match users with the best-suited insurance from ICICI Prudential, increasing user engagement by 15% and leading to higher conversion rates EDUCATION

California College of the Arts 09/2023 – 08/2024 San Francisco, California

● Master of Design, Human-Computer Interaction (HCI)

● Highlight: Merit Scholarship 2023–24

Manipal Academy of Higher Education 07/2015 – 07/2020 Manipal, India

● Bachelor’s in Architecture

SKILLS

Research: UX Research, Metrics Analysis, User Journey, User Testing, Heuristic Evaluation, User Feedback Design & Management: Accessibility & Inclusive Design, User Interface (UI) Design, Design Systems, Human-centered Design, Information Architecture, Ideation, Visual Design, 3D Modeling, Project Management, Cross-Disciplinary Collaboration, Iterative Design Process, Design Library Components, Systems Design, Data-Driven Design, Sketches, Wireframing, Mockups, Interactive prototyping, Mobile Design (iOS/Android), Content Writing, Stakeholder Management, Responsive Design, Design Thinking Workshops, Agile Methodology, Feedback Loops Tools: Sketch, Figma, Framer, Adobe tools, Miro, Mural, Paper Prototypes, Notion ACHIEVEMENTS

Grid Designathon – Winning Entry 2022, India

Designed a WhatsApp chatbot and money management dashboard to help low-income women in India manage their finances

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