Los Angeles Machine Learning

FIONA(HSIN-YI) CHEN

Los Angeles, CA 213-***-**** ****-**.****.****@********.***.*** linkedin.com/in/hsinyichen-fiona/ EDUCATION

University of Southern California, Marshall School of Business – Los Angeles, CA December 2025 M.S. in Business Analytics (STEM)

● Courses: SQL Databases, Analytics and Models, Statistics, Machine Learning, Communication and Collaborating National Taiwan University (NTU) – Taipei, Taiwan December 2023 B.S. in Bio-Industry Communication and Development (Combination of Marketing/Communication/Agriculture), GPA: 3.8/4.0 RELEVANT EXPERIENCE

SoCal Taiwanese Biotechnology Association – California, United States Business Development Associate (Volunteer) September 2024 – Present

● Utilized K-means clustering and RFM analysis to segment and analyze consumer behavior and designed surveys and interviews, leading to development of a new membership system for generating a stable revenue stream (Python, Excel) LY Corporation (Line) – Taipei, Taiwan

Data Strategy and Optimization Analyst December 2023 – August 2024

● Analyzed customer data and top-searched products for trend and pattern, leading to a 40% increase in holiday sales through insights and recommendations proposed to stakeholders (Tableau, Excel)

● Constructed ETL pipelines and processed data to build a training model for predicting item categories using a classifier dashboard, increasing accuracy from 29% to 93% in solving low search-and-purchase conversion rates problem (Python)

● Built a script capable of automatically processing 10,000+ observations of user data into a training set for a classification model, reducing manual effort by 30% (Python)

Product Manager Intern May 2023 – December 2023

● Collaborated with global team with 7 people to create timeline and implement 'e-invoice carrier' service on app by researching competing services and conducting A/B testing, resulting in user base from 0-550,000 within 4 months

● Increased user engagement on feature to 1.1 million interactions within a month by partnering with design and software development cross-functional teams to create e-invoice bingo game project eLand Technology Corporation Limited – Taipei, Taiwan December 2022 – May 2023 Public Opinion Analyst Intern

● Reduced data analysis time by 20% through optimizing queries tailored to business features of each industry (e.g., L'Oréal and Shopee) and provided data-driven recommendations for consulting clients weekly (SQL)

● Conducted sentiment analysis using NLP and data mining, identifying the product features and presenting analytical insights to non-technical stakeholders for product improvement strategies monthly (Python) Microsoft Taiwan – Taipei, Taiwan July 2022 – December 2022 Marketing Analyst and Operations Intern

● Achieved a 22% increase in traffic within 1 month by optimizing website SEO to top search on google while leveraging dashboards to monitor traffic and product sales performance (Google Analytics, Power BI)

● Cooborated with 10+ partners (resellers) across cloud industry and supported managing 50+ marketing events, driving small and medium-sized enterprise digital transformation solutions Spark Light Corporation – Taipei, Taiwan May 2020 – June 2022 Co-Founder / Integrated Marketing Manager

● Led Instagram account growth initiatives by utilizing CRM tools to address market pain points and developing digital marketing strategies, resulting in a follower base of 50,000 in one year

● Negotiated with Acer to propose a partnership, generating over $125,000 in sales (200+ computers) by highlighting our unique value proposition and influence, while leading a 10-member team in executing targeted sales strategies PROJECTS

Linkedin Career Paths Data Visualization Research Python, Tableau October 2024

● Analyzed data from 2.7M LinkedIn profiles with Python, visualized MSBA skill alignment with industry needs in Tableau dashboards, and presented insights to administration SKILLS & INTERESTS

● Programming Analysis & Visualization Tools: SQL, Python, R, HTML, Tableau, PowerBI

● Tools: Google Analytics, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

● Interests: Cooking, Working out while singing, Cat-lover

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