Nancy Lutz
Case Manager with Marketing experience
Poughkeepsie, NY 12601
*****.***@*****.***
Authorized to work in the US for any employer
Work Experience
Case Manager
Poughkeepsie Medical Group-Poughkeepsie, NY
July 2019 to August 2022
• Care Manager, social worker, mental health counseling sessions, primarily for patients with anxiety
& depression. Scheduling appointments, medical reception/ front desk duties, answering phones and medical transportation coordinator. Data collection and reporting. Coordinated & reported data to New York State for 500 COVID-19 vaccines.
Director of Communications
Dutchess Tourism, Inc-Poughkeepsie, NY
March 1999 to August 2018
Director of Corporate Communications, Vassar Brothers Medical Center - Poughkeepsie, NY, a member of Healthquest
Director of Marketing & Communications, Pyramid Company: Hudson Valley Mall, Kingston, & Poughkeepsie Galleria
Marketing Director, Mid-Hudson Civic Center, & Bardavon 1869 Opera House, Poughkeepsie, NY Awards won
• SIAA Gold Award, Video Production for Dutchess County Live: Culinary Institute of America, Hyde Park.
• Won multiple SIAA awards for: Farm Fresh campaign (2), Motorcycle Tour video & map, Craft Beverage Trail video.
• Hermes Creative Gold Award for Special Video Production, first virtual reality (VR) video by any Hudson Valley tourism agency.
Education
Bachelor's degree
SUNY at Albany - Albany, NY
January 1979 to May 1982
BSW in Social Welfare
State University of New York (SUNY) - Albany, NY
Skills
• MARKETING (10+ years)
• PUBLIC RELATIONS
• Social Work
• Case Management
• Customer Service
• Media Relations
• Content Creation
• Medical Receptionist
• BUSINESS TO BUSINESS
• Customer service
• Computer skills
• Medical receptionist
• Front desk
• Proofreading
• Mental Health Counseling
• Research
• Blogging
• Medical Collection
• Hospital Experience
• Market Research
Certifications and Licenses
Case Manager
Using my BSW degree as a Case Manager for a busy medical group. Also includes scheduling, arranging medical transportation, referral appointments, and reception duties. Additional Information
Skills
Communications & Marketing
• Created website content: listings; Wedding, Video, Itinerary & E-News sections
• Wrote monthly visitor E-newsletters
• Wrote & disseminated 40+ news releases annually
• Assisted ad agency with ad copy; wrote several advertorials a month.
• Wrote a daily blog on what to see and do in Dutchess; published 200 stories a year
• Wrote publications: 18 Dutchess County Travel Guides, Farm Fresh Guide, Farm Coloring Book, Bike Tour Guide, Arts & Crafts Trail, and Craft Beverage Trail Brochure and map
• Maintained online event calendar (2,000 visitors daily); site passed 1 million visitors annually in 2017 Business to Business Communications
• Maintained Business to Business section on website; wrote monthly industry E-newsletter
• Created strategic partnerships with businesses, agencies, stakeholders & government representatives
• Led Customer Service training for partners & information centers
• Conducted & analyzed Market Research programs
Media Relations Experience
Work with Regional, National and International Travel Writers 1. Pitched stories, inviting journalists, authors, bloggers and social influencers to visit and write articles about Dutchess getaways. Hosted 100+ writers annually on "FAM"/familiarization tours. 2. Created detailed itineraries and made travel arrangements, obtaining all meals, lodging, and attraction admission at no cost; Generated 90 -100 articles published a year Social Media
1. Created content and posted on six Facebook pages; each with 3,000 - 6,000 Likes; 2. tweeted on twitter (10,000 followers), and
3. Curated photos and posts for Instagram (2,000 followers) regularly. 4. Created 20+ boards on Pinterest
Public Relations
• Planned and conducted promotions and special events: National Tourism Week & Tourism Rally Day; Brochure Exchange; Awards of Distinction; Fireball Run; The Great Race; Special Olympics; tourism marketing seminars, and attracting major events - Dutchess Dragon Boat Race & Festival.
• Grant writing for local, state & federal grants
• Exhibitor at national & international trade shows
• Experienced public speaker; subject of media interviews; Voiceover talent for TV & radio ads Originated and maintained extensive digital photo and video libraries
• Sourced high res photos to use in marketing efforts, on website and in publications.
• Provided to media outlets, tour operators, agencies, groups and businesses.
• Conducted 3-6 shoots a year with pro photographers & videographers
• Maintained B-roll of tourism attractions
• VIEW ads & long-form videos at https://Dutchess tourism.com/spotlight-videos