Creative Director Product Design

****@*********.*** 949-***-****

TIFF SEALE

Strategic Creative Leader Creative Director Elevating Brands and Building Worlds Summary

I am a purpose-driven creative leader with decades of expertise in multidisciplinary creative direction, photography/film/video, and motion direction and production, with rich experience in design and storytelling. My work involves strategically curating and leading teams by inspiring vision and curiosity, to build brand, product, and elevated experiences in various industries including fashion, beauty, wellness, luxury, design, tech, sports, and outdoor. My creative leadership is anchored in driving strategic business decisions and collaborating seamlessly with stakeholders who value responsible creation and global impact. I've devoted my creative career to building authentic legacy value between brands and cultures worldwide. Experience

Founder / Chief Creative Officer, CREATIVE INTELLIGENCE 2000–Present

• Led brand strategy initiatives, driving elevated customer experiences and conscious relationships.

• Directed visionary creative and strategic initiatives, leading cross-functional teams for globally recognized brands.

• Collaborated with agencies and culturally iconic brands, including Adidas, Aveda, Ashworth Golf, Champion, Electra Bicycle Company, Casio / G-Shock, Manduka, Microsoft, Quiksilver, Vans, Target, and Xterra. Creative Director / Brand and Product Design, PLUG LIGHTING & DESIGN ATELIER 2020–Present

• Revitalizing brand architecture, achieving 3x year-over-year growth post-launch.

• Led transformative branding and marketing initiatives through innovative digital platform and territories.

• Developed a compelling brand narrative around the art and science of lighting. Co-Founder / Creative Director / Brand and Product Design, UNX ESSENTIALS 2017–2020 CONFIDENTIAL START UP / TECH & FASHION

• Co-founded the company as Chief Creative Officer, leading global business and brand concept development.

• Managed product design, production, global sourcing, and manufacturing relationships in Asia.

• Directed and established the brand identity and narratives through photography and cinematography, resulting in a comprehensive online presence, including a successful brand expression, online store, social media, and future brand collections and events.

• Built the foundational brand architecture, creative strategy, and product platforms, positioning the brand for ongoing growth and innovation across digital, traditional, and experiential territories. Senior Creative Director / Director of Photography and Motion, MANDUKA 2015–2016

• Developed brand platform with story-driven themes and style for long-term brand direction.

• Established partnership aligned with business objectives, elevating brand evolution.

• Expanded global presence and relevance in the lifestyle market through strategic redesign and positioning, achieving measurable growth in sales and brand equity.

Art Director / Photographer / Product Design, AVEDA 2013–2015

• Shaped the Aveda Institutes education division with elevated brand and digital strategy and design.

• Led nationwide brand photography and motion productions.

• Delivered a comprehensive brand platform, brand imagery, visual language, and digital product design solutions. Creative Director / Photography Director / Brand and Product Design, ADIDAS / ASHWORTH GOLF / TAYLOR MADE 2012–2014

• Collaborated with company founders and industry leaders to develop refreshed brand strategies.

• Directed and produced visually stunning brand creative direction and logistics.

• Designed and built e-commerce platforms and branded content for golf brands. Creative Director / Photography / Product Design, MANDUKA 2009–2012

• Conceptualized, designed, and developed comprehensive brand expression and product collections.

• Created compelling motion media and lyrical narratives for multiple seasonal launches. Creative Director / Director of Photography and Motion, ELECTRA BICYCLE COMPANY 2007–2009

• Directed and produced the comprehensive brand transformation and the successful "WAY TO ROLL" campaign.

• Played a pivotal role in leading the company through a successful merger with TREK Bicycle Company.

• Built a legendary brand identity and developed strategic creative direction continuing to influence the brand today. Senior Art Director / Brand Campaign Development, TARGET + C9 by CHAMPION 2003–2006

• Conceptualized, designed, and developed Target’s first sporting goods co-branded partnership.

• Directed the creation of a distinct identity and athletic campaigns, presenting directly to the Target executive board.

• Delivered multi-channel campaigns and brand expression, achieving exponential growth.

• Created vividly iconic brand stories and led several campaign evolutions over an eight-year span, driving significant growth. Creative Director / Brand and Product Design, XTERRA 2001–2007

• Defined iconic brand identity design across global event series, as well as transforming the brand and product experiences.

• Ignited exponential growth, solidifying XTERRA's international challenge for world-class athletic legacies. ****@*********.*** 949-***-****

****@*********.*** 949-***-****

Brand Creative Director / Associate Partner, VAPOR STUDIO 2010–2012

•Defined and launched brand strategies, achieving 3x year-over-year revenue growth post-launch.

• Transformed Vapor into a hybrid brand and product design culture.

• Secured strategic partnerships with industry leaders like Adidas, Ashworth Golf, and Nike. Co-Founder / Creative Director, ARSNL Creative Inc. 2001–2006

• Revitalized Rusty's surfboard and apparel business, achieving significant expansion.

• Directed successful campaigns for Rusty and Quiksilver, and the launch of Flow Snowboarding in the U.S.

• Enabled 10X revenue growth through innovative brand strategies and award-winning campaigns. Brand and Product Design, MICROSOFT 2001–2003

•Developed and launched the compelling brand identity for Microsoft's OneNote initial release. Co-Founder / Creative Director, Bluedoor Creative Inc. 2000–2002

• Cultivated a hybrid brand and product design culture.

• Developed award-winning, groundbreaking work in fashion and surf culture.

• Collaborated with startup and iconic brands across various sectors, including action sports, entertainment, outdoor, architecture and design, real estate, and technology. Senior Art Director / Director of Photography and Motion, McElroy Communications • Foote, Cone & Belding 1997-2001.

• Achieved a 400% increase in annual revenue and significant agency growth.

• Pivoted and grew the Vans Footwear brand, contributing to its success as a billion-dollar brand.

• Drove a 1000% increase in brand visibility and market share for iconic brands over three years.

• Led award-winning creative collaborations, resulting in a tenfold increase in client retention.

• Propelled agency growth from 10 to 50 employees, managing projects totaling $300 million, leading to acquisition by Foote, Cone & Belding.

• Lead Creative for Vans Footwear, Casio/G-Shock, PacSun, and new business development. Art and Design Curator, Art Director, Designer, California State Polytechnic University, San Luis Obispo 1993-1996

Led both the Julian McPhee and Art and Design galleries at Cal Poly San Luis Obispo, overseeing all aspects including curation, planning, directing shows, designing and managing installations, organizing opening events, and handling creative communications and marketing design.

Vice President, Art and Design Club, California State Polytechnic University, San Luis Obispo 1993-1996

Leading and organizing outreach initiatives, inviting industry professionals such as renowned graphic designer David Carson to speak, and facilitating industry field trips with prestigious brands and design businesses.

Education

Bachelor of Science, Applied Art & Design and Marketing Communications California State Polytechnic University, San Luis Obispo NCAA Division II Collegiate Swimming

Art and Design Scholarships

California State Polytechnic University, San Luis Obispo Awarded several art and design academic scholarships for outstanding work excellence and dedication. Skills and Capabilities

Creative Leadership Brand Development Creative Direction Art Direction Brand and Product Design Brand Expression Storytelling Innovation & Design Film/Video/Photography Direction Motion Design Experience Design Visual Design Graphic Design

Accolades

With an international footprint, my work has been recognized and published in prestigious publications including Vogue, GQ, OUTSIDE, Rolling Stone, ELLE, Communication Arts, HOW, and Shoot. I have received several Addy awards for my contributions to the industry. My artistic journey is deeply rooted in nature and spans the realms of brand, athleticism, fashion, art, and design. Beyond these accolades, my true passion lies in exploring the intersection of art and technology, as well as in design and image-making as powerful cultural forces and profound modes of personal expression. ****@*********.*** 949-***-****

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