Marketing Manager

MM

MADISON MCDONNELL

*******.**********@*****.*** 309-***-**** Chicago, IL 60657 WWW: Bold Profile Ambitious, successful, and results-driven communications manager with a demonstrated track record of driving tactical marketing and web management strategies to secure year over year revenue growth and audience engagement. Event Marketing

Project Management

Copywriting & Blog Writing

Web Management

Graphic Design

Keyword Analysis

Paid Social - LinkedIn, Facebook

Email Marketing and Marketing Automation Platforms Google Analytics

Semrush

Ahrefs

WordPress

Bostrom Chicago, IL

Content Marketing Manager

04/2022 - 04/2024

Oversee year-over-year marketing growth strategy and development for clients

Manage internal team and client committees on marketing initiatives and best practices

Develop overall SEO strategy for client websites through both onsite and offsite practices such as blog writing, link building, keyword analysis, etc. Drive event marketing strategy for four annual conferences through paid social, email marketing campaigns, and web design

Increase membership recruitment and engagement through prospect- targeted email and both paid and organic social campaigns Create day-to-day company communications through press releases, membership newsletters, and event alerts

Analyze membership and prospect engagement data and present results to client board members and leadership

Contracted Chicago, IL

Link Builder

12/2021 - 04/2022

Build backlinks for high-priority articles to help optimize blog Utilize linkbuilding relationships to include contract employers on “Best Software” lists

G2 Chicago, IL

Content Marketing Specialist

02/2020 - 07/2020

Spearhead task force to help promote the importance of offsite SEO amongst content writers on the team through link building and guest post writing

Organize 'Twitter Chats' with the social media team for other professionals to engage with one another and debate about top software across industries

Hold weekly office hours for both content and research teams on how to effectively build relationships with clients and colleagues within the software and tech industries

Write guest posts for other content creators and link builders Summary

Skills

Experience

Increase our Google rank and online presence for top 10 software review pages through link building and regular consulting with technical SEO team - helped increase Google rank for keyword 'CRM software' from 10th result to 7th result

Organize, assign, and optimize guest posts for content writers on team to help strengthen our internal blog's link diversification Build and analyze competitor Google ranks and present in monthly report to present for SEO team; offer insight on SEO strategy based on said reports.

G2

Content Promotion Associate

04/2019 - 02/2020

Increase our Google rank and online presence for top 10 software review pages through link building and regular consulting with technical SEO team – helped increase Google rank for keyword “CRM software” from 10th result to 7th result

Organize, assign, and optimize guest posts for content writers on team to help strengthen our internal blog' s link diversification Build and analyze competitor Google ranks and present in monthly report to present for SEO team; offer insight on SEO strategy based on said reports

Sears Holdings Company Chicago, IL

Online Merchandiser

09/2017 - 03/2019

Drive top line sales and gross profit by developing merchandising strategies aligned with assortment, inventory, product margin goals, and brand initiatives

Promote a positive brand experience through strategic digital marketing campaigns within E-mail, Affiliate, Paid Search, and Datafeed marketing channels

Analyze selling and consumer behavior data to identify areas of opportunity to optimize site navigation, taxonomy, and conversion, then develop strategy and implement action based on enhancing key performance indicators

Report and present on results of marketing and product initiatives; utilizing the data to make effective promotional decisions. Twobirds Bridesmaid London, UK

Marketing and Public Relations Intern

05/2015 - 07/2015

Wrote social copy and industry blogs

Researched global wedding blogs and sites for brand usage to provide key business intelligence in future marketing campaigns Attended PR events and promoted the brand at wedding trunk shows Collaborated with internal teams to book appointments, invoice clients, and manage corporate information online

Worked with clients and created customized color swatches to present for designers and clients alike

University of Wisconsin - Madison

Bachelor of Arts, Communications

01/2017

Education and Training

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