Multimedia Designer, Brand Strategist

*willing to relocate*

As a Creative Brand Strategist with over 10 years of experience, I specialize in brand promotion, e-commerce, and motion graphics. I craft visual strategies that elevate brands, boost engagement, and increase sales, using tools like Adobe Photoshop, Illustrator, InDesign, After Effects, and Figma. Jared Cohen

professional experience

Sr. Graphic/ Multimedia Designer

Develop and execute creative assets that align seamlessly with brand strategy, from initial concept through design and production. Specific assets include print, digital, out- of-home, social media, email, landing pages, and video. Create and edit video, GIF, and animation content for social media, ensuring alignment with brand strategy.

• Led the redesign of Cruise Line International Association’s (CLIA) email campaigns, boosting click-through rates by 49%, increasing average time spent from 1 to 6 seconds, and reducing unsubscribe rates by 23%.

• Concepted, created, and animated three LED backdrop graphics for CLIA’s Cruise Week 2024, featuring a 40-foot illustrated whale and two looping animations.

• Redesigned Maryland Public Television’s (MPT) monthly program guide cover and feature designs, boosting viewership by 26%.

• Redesigned and refreshed Centers for Medicare and Medicaid Services’ After Action Reports (AAR), attendee packets, event signage, app graphics, and PowerPoints, boosting engagement by 17%.

Novak Birch 2023-Present

Design Contractor

Create targeted emails, landing pages, banner ads, animated GIFs, eBooks, and infographics to drive prospective students toward exploring higher education opportunities.

• Designed an eBook aimed at attracting potential clients for college scholarship program management, resulting in over 50 sales in the first month.

• Created engaging and informative infographics showcasing master’s level education opportunities for Gradschools.com, driving a 61% increase in website traffic and contributing to higher lead generation and revenue growth.

• Conceptualized and designed a control creative for EducationConnection.com in the medical billing, coding, and psychology program fields, achieving a 20%+ increase in lead inquiries and maintaining its unbeatable status for over a year EducationDynamics, LLC – Higher Education Lead Generation 2015-Present Marketing Coordinator

Ideated, designed, and managed social media content to retain and expand Prezzee’s gift card club audience. Acted as a liaison between the salesforce and marketing team to deliver effective B2B and B2C digital and print promotional items that enhanced brand awareness and drove revenue.

• Researched, designed, and executed a comprehensive social media campaign, resulting in a 32% increase in brand awareness and a 15% growth in followers.

• Redesigned Prezzee’s B2B sales collateral by synthesizing complex information into a visually appealing, easy-to-read format using infographics and innovative layout techniques, resulting in a 56% increase in new client acquisition. Prezzee – Gift Card Club 2022-2023

Graphic Designer

Ideated, designed, constructed, and displayed promotional materials—including signage, table tents, case cards, “neck tags”, “shelf signs”, brochures, tasting mats, window displays and menus—for various wine and spirits brands. Additionally, created and executed distinctive endcap and window displays for promotional use.

• Conceptualized, designed, and implemented a Winter Wonderland floor display at Bin 66, a premium beverage retailer, to boost foot traffic and sales, resulting in over 1,500 cases sold during the holiday season.

• Redesigned and modernized promotional materials for the various wines and spirits brands we represented, which drove a 28% increase in sales from existing clients and a 13% growth in new clientele.

Bacchus Importers LLC – Wine and Spirits Wholesaler 2017-2019 *****.********@*****.*** 914-***-**** www.jhccreative.com education

School of Visual Arts 2019-2020

Masters of Professional Studies: Masters in Branding Towson University 2012-2016

Bachelors of Fine Arts: Digital Art & Design, Animation software

After Effects

Figma

Illustrator

InDesign

Photoshop

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