Graphic Design, Illustration, Lettering, Dimensional Designer

Professiona perienc

Hallmark Cards Inc., Kansas City, MO (October 1997 - June 2015)

Senior Designer / Artist

• On Hallmark’s Innovation Team since 2007, designing with electronic combinations of lights, motors, sounds/songs and alternate materials such as woods, acrylics, honeycomb, vac-forms, and felts.

• Product developer and designer for Hallmark's high-end Signature Lines. Collaborated internationally with my unique, unexpected paper craft and paper mechanics solutions.

• Produced original art, both conventionally and digitally.

• Concepted and designed both individual products as well as collections of cards, 12 to 96 in a display.

• Sought out by many Art Directors and Creative Directors for my expertise in a Pop-Up Mechanics.

• Expert in typography solutions and photo manipulation.

• Partnered closely with costing, procurement and Asian partners on a wide variety of materials and manufacturing processes.

• Ongoing responsibility for trends research and application of that research.

• Taught classes on Adobe Photoshop and resource manipulation. DaySpring Cards, Siloam Springs, AR (April 1991 - Oct 1997) Artist / Product Concept Development / Art Direction & Management

• Painted and produced 60 pieces of conventional art annually (Pre-Mac)

• In 1996, served as Art Director for sta of 10. Managed art assignments for in-house sta and freelance resources for each product line.

E & E Display Group, Lawrence, KS (Sept 1986 - April 1991) Point of Purchase Display Designer

• Designed promotional displays in a variety of materials like corrugate and vac-form. Projects ranged from small countertop point of sales pieces, to end caps, to whole aisle card xtures and signage.

• Created color renderings for concepts for sales presentations. Also built display mockups for customer approvals and drew nal production blueprints.

• Pro cient on AutoCAD.

Educatio

Kansas City Art Institute, Kansas City, MO

BFA Graphic Design and Illustration

Digita Skill

Expert at Adode Photoshop and Pro cient at Abobe Illustrator. Able to work in InDesign and trained on Flash. Experienced at cutting many materials on the Epiloge Laser Cutter. Graphi Desig

Andy Reynolds

Professiona perienc

Andy Reynolds Creative, LLC, Lenexa, KS (June 2015 - Current)

• Freelance design and illustration including logo design, posters, packaging design for food and beverage, home decor, licensed product, as well as contract design for Hallmark Card’s Innovation Team. Clients include Coca-Cola, American Greetings, IG Design Group, Target Stores, The Home Depot, Lee Jeans, Open Roads Brands, Rasik, Demdaco and more. Hallmark Cards Inc., Kansas City, MO (October 1996 - June 2015) Senior Designer / Artist

• Louie Award winner two years in a row 2016 & 2107

• On Hallmark’s Innovation Team since 2007, designing with electronic combinations of lights, motors, sounds/songs and alternate materials such as woods, acrylics, honeycomb, vac-forms, and felts.

• Product developer and designer for Hallmark's high-end Signature Line. Collaborated internationally with my unique, unexpected paper craft and paper mechanics solutions.

• Produced original art, both conventionally and digitally.

• Concepted and designed both individual products as well as collections of cards, 4, 12, 96 in a display.

• Sought out by many Art Directors and Creative Directors for my expertise in a Pop-Up Mechanics.

• Expertise in typography solutions and photo manipulation.

• Partnered closely with costing, procurement and Asian partners on a wide variety of materials and manufacturing processes.

• Ongoing responsibility for trends research and application to product.

• Taught classes on Adobe Photoshop and resource manipulation. DaySpring Cards, Siloam Springs, AR (April 1991 - Oct 1996) Artist / Product Concept Development / Art Direction & Management

• Painted and produced 60 pieces of conventional art annually (Pre-Mac)

• In 1996, served as Art Director for sta of 10. Managed art assignments for in-house sta and freelance resources for each product line.

E & E Display Group, Lawrence, KS (Sept 1986 - April 1991) Point of Purchase Display Designer

• Designed promotional displays in a variety of materials like corrugate and vac-form. Projects ranged from small countertop point of sales pieces, to end caps, to whole aisle card xtures and signage.

• Created color renderings for concepts for sales presentations. Also built display mockups for customer approvals and drew nal production blueprints.

• Pro cient on AutoCAD.

Educatio

Kansas City Art Institute, Kansas City, MO

BFA Graphic Design and Illustration

Digita Skill

Expertise in Adobe Photoshop CC, Abobe Illustrator CC & experience with InDesign CC. Trained in Flash. Experienced at designing for with various materials, with parameters for both laser die cut and bent rule. Creativ

Andy Reynolds

Lee Jeans, Open Roads Brands, Glitter Paper, CBE Paperie, DEMDACO and more.

• Concepted and designed both individual products as well as collections of cards.

• Expertise in typography solutions and photo / asset manipulation.

• Partnered closely with Costing, Procurement, Engineering and Asian Partners on a wide variety of materials and manufacturing processes.

DaySpring Cards, Siloam Springs, AR

• In 1996, served as Art Director for sta of 10. Helped manage art assignments / scheduling for in-house artist sta and freelance resources, for each product line. E & E Display Group, Lawrence, KS

Digita Skill

Expertise in Adobe Suite (Photoshop, Illustrator & InDesign) ~ Often use Microsoft Office apps 913. 231. 5615 **********@*****.***

Lenexa, KS 66216 www.andyreynoldsgraphicdesign.com

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