Senior Graphic Designer

Tracy Nemeth

West Bloomfield, MI 248-***-**** *****.********@*****.*** Portfolio LinkedIn

EXPERIENCE

Founder and Lead Designer 2023 – Present

Little Leaf Creative LLC West Bloomfield, MI

• Craft cohesive brand identity solutions for large and small organizations by studying emerging trends and design principles for faith-based, holistic, and fitness brands looking to expand their company's footprint nationwide

• Curate innovative, authority-creating design trends that increase client annual customer growth by 15%

• Customize in-depth consultations for key stakeholders, providing strategic content and actionable recommendations for brand design and visual expressions that align with values, leading to an average of $35,000 in new annual revenue

• Facilitate clear communication of design concepts and strategies, ensuring 100% buy-in from all involved parties

• Optimize high-quality file formats for specific media platforms and devices using Adobe Creative Suite, which results in a reduction of load times and an increase in customer engagement, boosting overall brand visibility

• Expert knowledge of RGB, CMYK, HEX, Pantone Color System, spot color, fonts, file formats, SVG, vector, raster, typography, and layout

GMC Brand Identity Lead / Senior Creative Designer 2019 – 2023 General Motors Design Center Warren, MI

• Developed and maintained branding guidelines across the entire GMC vehicle lineup, leading to consistent brand identity and contributing to over 25+ successful product launches with an 8% increase in year-over-year sales growth

• Designed and managed the brand development of GMC emblems and nameplates for over 12,000,000 vehicles, resulting in a 9% annual boost in consumer brand sentiment and 7% increase in recurring buyers, adding $17 million in revenue

• Optimized branding process, reducing redesign costs by 18% ($1.32 million savings) by collaborating with design studios, marketing, engineering, suppliers, and directors to achieve visually stunning and cost-effective designs

• Created and launched a brand strategy presentation template that improved viewer connection by 55% and reduced preparation time by 75%, enhancing decision-making across global partners and key stakeholders

• Created and maintained over 40 graphics, renderings, and presentations using a design system, facilitating seamless communication and achieving final approvals of deliverables within 15% shorter timelines

• Conceptualized and launched innovative designs for the GMC Sierra EV Denali Edition 1, achieving sellout status within 24 hours, underscoring design excellence, customer experience, and market appeal Senior Graphic Designer - Corporate Identity / Brand Identity / Exhibits 2008 – 2019 General Motors Design Center Warren, MI

• Conducted market research and developed lifestyle boards for GMC brands (Cadillac, Buick, GMC, Chevrolet, Pontiac, Saturn), influencing vehicle designs and contributing to a 22% growth in total vehicle sales

• Executed print collateral that drove a 15% increase in event attendance through visually compelling design solutions

• Led a team of six designers on 30+ design projects, ensuring brand consistency, enhancing team engagement, and providing strategic creative input to improve consistent overall visual messaging and effectiveness for the business

• Redesigned GM Design’s internal website, driving a 30% increase in internal user engagement

• Pioneered design concepts, managing all 300+ projects, assets, and campaigns, with a focus on high-quality, consistent results across a diverse portfolio

EDUCATION & CERTIFICATIONS

Ivy Tech, South Bend, IN Associates of Applied Science in Graphic Design SKILLS

Skills: Art Direction Graphic Design Typography Color Palette & Color Theory Logo Design Print Design Digital Design Brand Identity Vector Graphics Digital Illustration UI/UX Photo Editing and Correction User Experience Design Brand Guidelines Brand Strategy Iconography Packaging Design Environmental Design Design Systems Web Design Print Media Brand Management Visual Identity Systems Data Visualization Visual Arts Infographics Event Graphics Publication Design Pre-Press Merchandise/Apparel Software Proficiency Rendering Wayfinding Signage Print Production

Tools: Adobe: Photoshop, Illustrator, InDesign, Acrobat, XD, Stock, Adobe Creative Cloud Libraries, Creative Suite, AfterEffects Microsoft: PowerPoint, Word, OneNote, Teams, Excel Unsplash Wacom Tablet Pantone Color Guides Dribbble Zoom Google Suite Dropbox Figma

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