Business Development Category Management
Resume:
Gregory J Rupp
Tampa, FL ****4
********@*****.***
www.linkedin.com/in/greg-rupp-80630313
Executive Profile
High-performing CPG sales and marketing professional with expertise in relationship building, sales, category management and broker management, across multiple channels of the food distribution universe.
Skill Highlights
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Business development
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Category management
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Contract negotiation
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Business analysis
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Sales planning
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Relationship Development
● Trade marketing planning and execution
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Excellent communication skills
Core Accomplishments
●Develop and maintain relationships with local food service broad line distributors and key operators to support sales growth for CORE Foodservice clients represented in Colorado market.
●Managed relationship with National Convenience Channel Distributor, Core-Mark, Inc., and executed new product launch resulting in $6.8 million sales across 19 divisions.
●Implemented pricing strategy correction with Wal-Mart resulting in $10.5 million increase in sales revenue.
●Negotiated annual contracts for two additional divisions at Safeway Stores, Inc., resulting in $7.1 million in incremental sales.
Professional Experience
Distribution Sales Team Lead
1/2010 to 5/17/2024
CORE Foodservice / The Core Group / Hobby Whalen Marketing - Denver, CO
●Manage all aspects of local distributors PFS Denver, and Greco and Sons, for Core Group Colorado.
●Plan and manage all sales meetings, marketing activities, and sales activities for respective distributors.
●Developed relationships with key operators to drive sales and product distribution at distributor.
●Report all sales activity for distributors and operators into CORE CRM tool (Ciri) on regular basis.
●Support team marketing activities, including foods shows, sales meetings, and training for Sysco, Shamrock, and US Foods in the Colorado market.
National Business Development Manager Convenience Channel
7/2007 to 9/2008
Chiquita Brands North America
●Drove Chiquita-to-Go value added banana product sales increase of 52%, to $6.8 million in convenience retail channel.
●Restored strategic relationship with largest national channel customer and turned 30% sales decline into 9% increase.
Category Manager, Wal-Mart
3/2006 to 7/2007
Chiquita Brands North America
●Category Captain (bananas and pineapples) for Wal-Mart North America.
●Led "right pricing" initiative to maximize revenue and profit, driving a $10.5 million revenue increase.
●Landed new item placement in five WM divisions and increased sales revenue by $1.7 million.
Business Development Regional Manager
10/2001 to 3/2006
Chiquita Brands North America
●Managed retail grocery accounts in West, including Safeway, Albertsons, SUPERVALU, Kroger, Wild
Oats,
●Built organic sales program in west + $2.9 million annual incremental sales revenue.
●Developed customer specific promotional & merchandising strategy to maximize promo efficiency and delivered 12% volume and 18% revenue increase for a division of Albertsons, leading to expansion of contract (+$4.5 million).
Territory Sales Manager
10/1998 to 3/2000
The Valspar Corporation
●Implemented new retail coverage and training strategy for an 11-person retail sales team resulting in 21% increase in the customer's higher margin "premium" paint line- won "Supplier Partner of the year, 1999".
●Hired, trained and managed retail sales team for Eagle Hardware / Lowes for NW region.
●Managed inventory, conducted staff training, and worked with end users to grow sales for assigned territory stores.
Senior Customer Category Manager
12/1996 to 8/1998
Kraft Foods
●Managed largest regional customer (Safeway, Seattle Div.) to a $1.3 million (6%) increase on 17 Kraft categories.
●Secured authorization and placement of 22 new SKU's at Safeway Seattle Division.
Customer Category Manager
5/1995 to 12/1996
Kraft Foods
●Won Oscar Mayer "NFL" sales contest and grew total revenue by over 45% for three-month contest period while managing the Associated Grocers, Seattle account.
●Implemented retail distribution strategy w/ frequent promotions to close distribution voids across an independent customer base resulting in 22% increase in high margin lunchmeat items.
Account Manager, Sales Rep, Retail Sales Specialist
Kraft Foods
6/1989 to 5/1995
Education
Stetson University 1990
Deland, FL
Marketing
Bachelor of Science
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