Vice President Creative Director

Heather Thomas

Vice President

Stamford, CT ***** 917-***-****

****************@*****.*** https://www.linkedin.com/in/thomas-heather With 20 years of experience as a Senior Advertising / Creative Director, I have demonstrated a track record of design excellence for top F500 brands and leadership in executing strategic campaigns that surpass growth goals. Known for my creative skills in crafting impactful brand narratives, I excel at fostering subscriber retention during digital shifts. My proficiency with Excel and AI has optimized workflows and significantly cut costs.

Work Experience

Vice President Jan 2022 - Jan 2023

WARNER BROS DISCOVERY New York

● Managed a diverse internal Design and production team while monitoring for maximized productivity and navigated the agency through Discovery's complex acquisition of WarnerMedia

● Managed and optimized multimillion-dollar budgets for Paid Media to successfully enhance brand visibility and increase revenue

● Pioneered initiatives that fostered collaboration across departments, leading to increased productivity and revenue

● Led business development planning, resulting in a substantial increase in revenue.

● Spearheaded the development of a comprehensive digital strategy, driving increased business growth and brand visibility

● Implemented best practices across all departments, improving efficiency and productivity

● Managed and coordinated all brand marketing efforts, leading to a significant increase in brand awareness and customer engagement

Vice President Jan 2021 - Dec 2022

HBO MAX New York

● Promoted to positions of increasing authority and responsibility due to exemplary performance and strong management abilities.

● Boosted the company's market position by forming strategic alliances using expert negotiation skills.

● Worked with the Leadership Team to drive innovation and improve overall company performance.

● Led the creative agency for HBO and WarnerMedia, expanding the audience through diverse creative assets.

● Managed a 12-member team and a 7-figure budget across design, production, and agency collaborations.

● Scaled the team to meet the growing demand for deliverables as the purview grew.

● Implemented new business strategies through effective Planning and Execution, leading to operational efficiency and growth

Director, Design Jan 2014 - Dec 2021

HBO MAX New York

● Led team in innovative artistic development, integrating print and production departments.

● Successfully increased market share through developed campaign strategy.

● Led project management and coordinated a nine-member team across design, operations, production, and finance to support HBO brand performance.

● Restructured and rebranded the in-house department as Design Production to encompass expanded duties.

● Directed marketing teams to enhance corporate communication and brand image.

● Saved millions by modernizing systems and workflows, reducing reliance on expensive agencies.

● Increased brand visibility and customer engagement by 30% through developing and executing a communications strategy.

● Applied strategic Meeting Management techniques to ensure effective communication and collaboration among executive teams.

● Implemented strategic planning processes that increased efficiency and profitability. Manager, Creative Services Jan 2009 - Dec 2013

HBO MAX New York

● Led marketing and distribution for HBO's brand, including digital platforms such as HBO Now

● Managed cross-functional teams to execute effective product marketing strategies and campaigns.

● Worked with sales and programming teams to maintain 30M subscribers amidst a rapid digital transition in competitive markets.

● Led creative strategies and tactics to elevate Game of Thrones into a leading entertainment brand.

INDEPENDENT CONSULTANT Jan 2007 - Dec 2009

Various Agencies New York

● Served in core advisory and project management roles for prestigious agencies such as

● Cognoscenti Design, HMG, and TPN, serving diverse clients across various industries with a high client satisfaction rate.

Director, Consumer Marketing Jan 2006 - Dec 2007

NBC Sports Network Stamford

Director, Creative Services Jan 2004 - Dec 2005

CBS Sports/College Sports Television New York

Director, Creative Services Jan 2000 - Dec 2004

FOX Entertainment Group Los Angeles

Manager, Consumer Marketing Jan 1997 - Dec 2000

ESPN Networks New York

Core Skills

Network Acquisition / Retention, Advertising Campaigns, Brand Strategy, Sales Integrations, Vendor, Relations, Team Building / Leadership, Stakeholder Collaboration, Project Management, Promotional, Materials, Data Analytics / Metrics, Cost Savings, Creative Direction, Compelling Messaging, Industry, Trends, Brand Storytelling, Microsoft Office : Word, Excel, PowerPoint, Outlook, Access, Publisher;, Google Suite, Adobe Suite

Education

State University of New York

Bachelor of Science Business Administration & Marketing

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