Marketing Director
Resume:
English Spanish
GILDA “GIGI” SANCHEZ
SKILLS SUMMARY
Healthcare Marketing Strategy
SEO/SEM, PPC & Google Ads
E-Mail Marketing
Social Media Management
Google Analytics & Performance
Metrics
Website Development
Project & Budget
Content Creation & Video Editing
Blog Copywriting
ROI Analysis
Event Coordination
Team Management
Sales
HI!
DIGITAL MARKETING
LANGUANGE
I’m a results-driven Marketing Director with a passion for healthcare marketing and a knack for digital strategies, SEO, PPC, web development, B2B, and social media. I thrive on turning data into exciting growth opportunities and crafting campaigns that truly resonate. Whether it’s boosting a healthcare practice’s presence or making waves in other industries, I excel at creating compelling content and organizing impactful strategies that drive ROI.
EDUCATION
Bachelors in Arts Psychology, Behavior Analysis
Florida International University
2018
2023 Pre- Med
Miami Dade College Medical
CASE STUDIES AVAILABLE UPON REQUEST
***********@*****.***
WORK EXPERIENCE
Freelance Marketing - Florida Marketing Leaders
Employment Period: 2024 - Present
Developed Tailored marketing strategies for clients, improving visibility and driving a 40% increase in organic traffic for a local business in 6 months. - Managed PPC campaigns, reducing CPA by 25% through optimized google and Meta ads. - Created content that increased social media engagement by 50%- Collaborated with clients sales and operations team to align marketing efforts. Marketing Director / Medical Assistant - Badia Hand to Shoulder Employment Period: 2021-2024
Led email marketing efforts, achieving a 30% increase in open rates and a 15% increase in click-through rates. - Developed educational platform for international surgeons on social media, increasing global brand awareness. -Developed podcast to reach target audience on Apple podcast, Spotify, LinkedIN and Youtube. - Organized in person networking events with referral partners. - Utilized SEO, Google analytics and google console to improve site rankings and generate leads.- Directed web developers, video editors & public relations under marketing team. Marketing Director/ Business Development - OrthoNOW Employment Period: 2022-2024
Designed and implemented digital marketing strategies tailored to healthcare services, including ppc campaigns and SEO optimizations that increased visibility in local searches. - Managed and curated social media content focused on healthcare topics to attract potential patients. -Produced monthly reports that tracked KPIs, including website traffic, lead generation, and conversion rates specific to healthcare services. -Adjusted marketing strategies data ( surveys, lead gen. forms, patient experience) - Maintained relationship with patient referral sources and coordinated networking events on behalf of OrthoNOW.
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