Continuous Improvement Marketing Executive

BROOKE SMITH

Baltimore, MD 336-***-**** ***********@*****.*** LinkedIn

SUMMARY AND PROFILE

GLOBAL MARKETING ENTERPRISE COMMUNICATIONS

Championing brand and marketing initiatives through blended communications and relations expertise.

Influential Marketing Executive offering extensive experience in managing successful, data-driven marketing and communication strategies with global impact. Talent for planning marketing activations and multi-channel campaigns to align with organizational and client vision. Resourceful executive thought leader with strong brand instincts and a capacity to build powerful teams and guide executive vision in transformative leadership roles. Excels at analyzing and translating complex market and consumer data into targeted solutions that accelerate engagement, corporate innovation, and retention Possesses a solid understanding of the innovation pipeline, key drivers, and the role of marketing across operations. Builds world-class teams to support global brands by cultivating cultures that value individual skills, advocate for diversity and equity, and strengthen individual accountability

Executive Marketing Leadership

Strategic Planning & Execution

Corporate & Business Strategy

Corporate Communications

Continuous Improvement

Brand & Message Continuity

Market Penetration & Expansion

Public Speaking & Presentations

Client Relationship Management

Multi-Team Leadership & Training

PR & Media Training

Change Management

Crisis Communications

Data Research & Analysis

Consumer & Trend Insight

14 years of experience serving in C-level marketing and client strategy roles, driving global engagement across industries.

Deploys a holistic approach to building trusted relationships with clients, communities, media influences, and executive teams to reinforce brand favor.

Maintains a keen pulse on the evolving marketing landscape, adopting disruptive technologies and best practices to fortify brand and client positioning in competitive markets.

PROFESSIONAL EXPERIENCE

Prometric, Baltimore, MD

Chief Strategy Officer

2023 to Present

Chief Marketing Officer

2020 to 2023

Fortify global brand position by forging a highly targeted marketing plan to align solutions with existing market. Conduct robust analysis of market forces to identify growth opportunities in favor of brand reputation. Innovate strategic framework, corporate marketing development, and PR efforts to reflect industry, stakeholder, and client insights.

Develop short and long-term marketing objectives that bolster strategic growth, including developing client agency modeled designed to enhance growth.

Establish roles and build team and tech stack to revolutionize brand strategy across 180 countries worldwide.

Fortify client loyalty by guiding engagement across events, leadership forums, and voice of the customer programs.

Provide executive coaching to leadership teams and rising leaders within the company to unify overall vision and propel strategic growth goals, including crisis mitigation and response strategies.

Leverage board and private equity experience to drive sustainability during periods of rapid growth.

Tap into new market and growth opportunities by connecting the dots between market / user intel and company capabilities through rigorous data analytics, including developing strategies to maintain growth objectives throughout the COVID-19 pandemic

Inmar, Winston-Salem, NC

Vice President of Client Strategy

2017 to 2020

Directed and trained North American sales organization responsible for managing top CPG and retail clients. Identified opportunities to refine innovation strategies and solutions to shifting client needs and expectations Represented industry trends and corporate marketing / brand strategy to stakeholders in highly visible role.

Propelled shopper engagement and sales growth by designing promotional strategies including promotions, social influencer marketing, media, and AI-based conversational commerce.

Instrumental in perfecting product development lifecycles and acquisition strategies by promoting the voice of the customer to inform continuous improvement efforts.

Gathered key insights from first, second, and third-party data analysis to anticipate shopper priorities and optimize existing sales practices.

Senior Director of Brand Solutions

2015 to 2017

Led national CPG sales force of 5 specialized teams to drive sales growth in business strategy, analytics, digital, media, and promotions solutions for diverse client base. Guided strategic product development that catered to shoppers and fueled sales growth. Shaped brand favorability by leveraging key data to fortify shopper awareness and engagement.

Maintained fiscal health of $150M+ in existing account revenue through annual strategic sales planning.

Built relationships with 1,000+ CPG clients by serving as an active change advocate dedicated to aligning client business with rapidly evolving marketplace.

Trained teams to bring client brands to life by challenging traditional brand strategies that deepened customer loyalty.

Designed new growth strategies based on existing client and market trends to secure $50M+ in annual new / expansion sales initiatives.

Salem Baking, Winston-Salem, NC

President / Chief Innovation Officer

2010 to 2015

Chief Marketing Officer

2008 to 2010

Managed high-impact operations beyond innovation and marketing including HR, sales, R&D, quality assurance, and FDA compliance. Steered innovation planning and market research with an emphasis on reinforcing brand visibility and continuity. Oversaw strategic planning and communications strategy for brand and private label channels

Developed and deployed innovative strategies to drive sustainable sales growth that yielded 30% YoY growth and key market expansion.

Developed strong U.S. retailer partnerships with Walmart, Safeway, Kroger, Target, Amazon, and Trader Joe’s to gain share and drive value in the expanding specialty food market.

Vincent Partners Public Relations & Marketing, New York, NY

Founding Partner

2006 to 2008

Founded boutique, NY-based PR agency to drive corporate and consumer brand strategy for consumer and lifecycle brands Designed and led marketing and PR campaigns to promote brand values, attracting new business. Managed other key client initiatives in new business development, financial planning, training, consumer analysis, and team leadership

Clients included Reynolds American, Hanes, Champion, Bali, Lava life, Sonoma Valley Vintners & Growers Association, Vail Film Festival, and Taste of Vail.

Laforce + Stevens Public Relations, New York, NY

Senior Vice President – Consumer Brands Division

2003 to 2006

Managed cascading corporate priorities in client relationship management, business development, and corporate strategy to uphold short and long-term goals. Sourced and managed celebrity endorsement deals and strategic partnerships elevating firm credibility and rapport. Clients included Cadbury Adams USA, Krispy Kreme, Pravda Vodka, Chambord, Moet Hennessey, and banana republic.

Krispy Kreme Doughnuts, Winston-Salem, NC

Public Relations Director

2001 to 2003

Built and implemented global public relations strategies for multinational company. Served as primary brand spokesperson for consumer, trade, and financial press. Directed agency relationships and programs for 60+ PR firms domestically and internationally.

EDUCATION AND OTHERS

Salem College

Bachelor of Arts in Communications & Journalism

Leadership Winston-Salem

Training & Executive Leadership Development

COMMUNITY LEADERSHIP& HONORS

Ronald McDonald House Winston-Salem

Board of Directors / Advisory Council / Marketing Chair

University of North Carolina School of the Arts

Board of Visitors

Salem Academy & College

Marketing Task Force / Adjunct Faculty

United Way Forsyth County

Board of Directors / Marketing Committee Chair (Past)

YWCA

Board of Directors (Past)

Triad Business Journal

Nominee – 40 Business Leaders under Forty

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