Territory Manager Key Accounts
Resume:
Farhan Aslam
Senior Territory Manager - Key Accounts at
Pakistan Beverage Limited - PepsiCo Franchise
A Sales and Marketing Enthusiast with Bachelor's and Master’s Degree in Business Administration. Have more than thirteen years’ experience in account management with numerous contacts in the industry. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.
Strengths & Skills
Accounts Receivable Business Development Communication Skills
Microsoft Office Operations Retail
Time Management Team-Building Skills Teamwork
Sales Pitching Sales Analysis
Experience 14 years
Pakistan Beverage Limited -
PepsiCo Franchise
1 month
Senior Territory Manager - Key Accounts
Jul 2024 - Present
Pakistan Beverage Limited 1.5 years
Territory Development Manager - Key Accounts
Feb 2023 - Present
Pakistan Beverage Limited 6.8 years
Key Account Executive / Key Account Manager
May 2016 - Feb 2023
Pakistan Beverage Limited 1 year
Credit Control Executive
Apr 2015 - Apr 2016
Pakistan Beverage Limited 3.3 years
Account settlement officer
Nov 2011 - Mar 2015
National institute of labor
administration and training
1 year
Research Fellow - internee
Apr 2010 - Apr 2011
Credit Market Solutions (Pvt) Ltd. 5 months
Financial Analyst
Oct 2009 - Mar 2010
Employers' Federation of Pakistan 1.1 years
Internee
Aug 2009 - Sep 2010
Projects
Establishment of Settlement Department - Training and Development (Pakistan Beverage Limited)
Contact Info
***********@*****.***
https://www.linkedin.com/in/farhan-
aslam-54461740?
R 440 Sector 15 A 1, Bufferzone
North Nazimabad Town
Karachi, Pakistan
Academics
MBA 2009 3.1 CGPA
Hamdard University, Karachi
BBA (Hons) 2008 2.5 CGPA
Hamdard University, Karachi
F.SC 2003 50%
Board of Intermediate education
Karachi, Karachi
S.S.C 2001 69%
Board of Secondary education
Karachi, Karachi
Industries
Fast Moving Consumer Goods (FMCG)
Food & Beverages
* Functional Areas
Sales & Business Development
Languages
Urdu - Native
English - Medium
Hobbies
Digital media
Social media
Board games
Travelling
Work History
Pakistan Beverage Limited - PepsiCo Franchise Jul 2024 - Present (1 month) Senior Territory Manager - Key Accounts Karachi, Pakistan Set up and help with a sales strategy for new ranges of services and products Acquire new clients
Maintaining knowledge of competitors and industry. Ensure highly professional support to customers.
Deliver sales pitches
Influence sales strategies
Give creative marketing strategies
Assist in digital and social marketing strategies. Generate new accounts
Responsible for completing contracts and tracking progress. Train and supervise team.
Research industry trends, concepts, and techniques. Pakistan Beverage Limited Feb 2023 - Present (1.5 years) Territory Development Manager - Key Accounts Karachi, Pakistan Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
. Improved account management by predicting potential competitive threats and outlining proactive solutions.
. Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
. Developed and delivered presentations to key customers to position products and services.
. Analyzed sales and customer data to identify trends and opportunities for increased profitability.
. Built and maintained strong client relationships to drive business growth.
. Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
. Built relationships with customers and community to promote long term business growth.
.Monitored service after sale and implemented quick and effective problem resolutions.
. Informed customers of promotions to increase sales productivity and volume.
. Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
. Quoted prices, credit terms and other bid specifications.
. Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
. Contributed to event marketing, sales and brand promotion.
. Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
. Negotiated prices, terms of sales and service agreements.
. Met existing customers to review current services and expand sales opportunities. Pakistan Beverage Limited May 2016 - Feb 2023 (6.8 years) Key Account Executive / Key Account Manager Karachi, Pakistan Developing new key account (on premises/HoReCa)
• Distribution management and Route planning of Key account.
• Managing smooth flow of supplies.
• Making sales strategies (consumer Promotions & trade offers) in key account.
• Executing promotions and marketing activities
• Enhancing the visibility with the help of Sales team.
• Dealing with Key customers for setting the objectives and tracking performance on regular basis.
• Manage escalated and unresolved issues through regular conference calls or meeting with Key Account customers like HoReCa/Clubs/Cinemas/IMT’s/LMT’s.
• Assisting Head of Key Account & advertising in planning and execution of events.
• Dealing with all the sponsorship and ensuring maximum visibility of brand.
• Planning account wise targets and assist KAH in planning & execution of events, improve the account/outlet sales contribution.
• Ensuring the proper availability of all SKU’s and fix all communication and distribution gaps.
• To monitor all the activities of merchandisers and get the feedback from them on daily basis, in order to track the market and competitor’s activities.
• To seek out & develop new business opportunities for the category.
• Identifying the special/seasonal occasions to capture the events. Pakistan Beverage Limited Apr 2015 - Apr 2016 (1 year) Credit Control Executive Karachi, Pakistan
Oversee the daily operations of the existing credit control team
• Manage debt recovery, which if a client has paid late or missed payments could involve stopping the supply of goods and services or undertaking legal action, at worst dealing with bankrupt businesses to negotiate recovery of funds.
• Handle the collection of Finances and the resolution of account Queries, Raising Sales invoices and issuing Credit notes.
• Builds and maintains close links with all customers, to ensure smooth running of accounts and encourage timely recovery of payments.
• Developing a range of initiatives and projects and ensuring customer service levels are withheld throughout the team
• Ensure that month end close timetable is achieved consistently
• Manage escalated and unresolved issues through regular conference calls or meeting with customers
• Liaise with clients to ensure that payments are collected within the appropriate timeframe in line with company policies and procedures
• Act as an escalation point to resolve issues relating to the Credit Control processes e.g. Collections of overdue monies, resolution of referrals, and liaison with business units for timely response. Pakistan Beverage Limited Nov 2011 - Mar 2015 (3.3 years) Account settlement officer Karachi, Pakistan
Worked as an Accounts settlement officer
• Working in SAP environment, using SAP SD (Sale order Status, Empty order status, sale Register, Call standard Analyses of Sales) Module and FI Module (Billing Document from Sale, Post incoming Payments, Enter G/L Account Posting, Cash Settlement form, SD Settlement Checking, Display/change Line item, Clear customer accounts, Display Customer Balances, Customer turnover balance sheet).
• Verification of Discount (hand to hand Discount in Rs., hand to hand discount in %, create freight, create discount for water amount condition) rates, reconciliation of Pre-billing and Post-billing reports
• Preparation of Purchase Requisition in SAP
• Credit controlling of Key Account Customers. Keep in touch with the customers and making follow ups with them. Making sure that the receivable process is streamline and get the payments on time. Make proper reconciliation where ever required. National institute of labor administration and training Apr 2010 - Apr 2011 (1 year) Research Fellow - internee Karachi, Pakistan
. Worked as a research Fellow /Internee at NILAT, Ministry ofLabor and Manpower division, Government of Pakistan.
. Conduct courses and seminars
. Books reconciliation in library, properly manage the existing records
. Get material from different sources to conduct the research in economics and assist the Director General, NILAT. Credit Market Solutions (Pvt) Ltd. Oct 2009 - Mar 2010 (5 months) Financial Analyst Karachi, Pakistan
. Worked as a Financial Analyst
. Credit controlling if International loan markets of USA and UK
. Updating of prices from Moody's and Bloomberg.
Employers' Federation of Pakistan Aug 2009 - Sep 2010 (1.1 years) Internee Karachi, Pakistan
. Worked as an internee in Finance department, assist the Assistant Manager Finance making receipts and challans.
. Preparation of research reports
. Co-ordinate with the finance team in preparation of budget.
Projects
Establishment of Settlement Department - Training and Development Feb 2012 - Dec 2012 (10 months) Company: Pakistan Beverage Limited
Completed the establishment of Settlement Department bridging Sales, Supply Chain And Finance for smooth settlement of all day transaction reconciled meeting the requirements of all stakeholders including reporting
References
Nabeel Islam 030********
Nestle Pakistan Limited
***********@*****.***
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