Digital Marketer & Local SEO specialist

Contact

Education

312-***-****

Phone

****************@*****.***

Email

Chicago, IL 60649

Address

DeAundre Simmons

D i g i t a l M a r k e t i n g S p e c i a l i s t I am a Digital Marketer specializing in SEO and UX design. While attending DeVry University I gained expertise in UX, HTML, CSS and CMS like WordPress. I've also completed various certifications through Google including Fundamentals of Digital Marketing, Google Analytics, and Google Ads Display and Search. Having hands-on experience with customers, rebuttals, FAQs, and pain points has given me insights on users that normally would require heavy communication with clients' sales departments. By completing the Udacity Digital Marketing Nanodegree program I've become well-versed in SEM, SEO, keyword research, and utilizing Google Analytics for data analysis. My diverse skill set and passion for getting things done are what make me an asset to any team.

Projects

In this project I was tasked with understanding Magnolia Coffee, its competitors, creating a target audience, identifying SMART marketing objectives, creating an Empathy Map and Customer Persona to inform the Customer Journey Map as well as crafting a Value Proposition. Magnolia Coffee Marketing Challenge

DeVry University

Udacity

Associate’s Degree Web Design

Digital Marketing Nanodegree

2016

2023

Google Ads Search, Google - Jan

2023

Fundamentals of Digital Marketing,

Google - Feb 2023

WordPress

SEO, HubSpot - Aug 2023

Google Ads Display, Google -

Jan 2023

Certifications

Skills

desimmons.com

Website

HTML

CSS

Search Engine Optimization

Search Engine Marketing

Google Ads

Google Business Profile

Keyword Research

Skills: Competitor Analysis, Customer Journey, Audience Segmentation In this project I was tasked with defining KPIs and business objectives for use in a measurement plan (along with the associated metrics for each KPI,) creating a proposal for an A/B test to support a KPI, use reports in Google Analytics to bridge the gap between raw data and actionable insight, and generating suggestions for improving the business in direct response to data by analyzing information. Marketing Data Insights

Skills: Google Analytics, A/B Testing

In this project I was tasked with analyzing an SEO Audit for the Udacity website and using the data to create a presentation demonstrating the need for SEO work.

SEO Audit

Skills: AHRefs, Screaming Frog, Keyword Research, On-page SEO, Off- Page SEO, Competitor Analysis

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