Creative Director, Design Leader, Senior Art Director, Brand & Product

www.doublejumpjoey.com JOEY RAITON 480-***-**** Brooklyn, NY

bit.ly/joeyraitonreel Target: Creative Director: Brand, Marketing, & Product **************@*****.*** bit.ly/joeyraitonproductcasestudies linkedin.com/in/joeyraiton

Multi-disciplinary design leader bringing 10 years of experience to boutique businesses & Fortune 500 companies. Commits to build & manage high-quality teams from the ground up. Provides strategic solutions, innovative concepts, & design management to every project.

Career Highlights

$11.8 BIL IN GLOBAL SALE REVENUE

GENERATED, A 7% YoY INCREASE

DUE TO CREATIVE CAMPAIGNS 12+ SUCCESSFUL PRODUCTS

& PROGRAMS LAUNCHED

ACROSS NA, EMEA, & LATAM 5 PERFORMANCE-BASED PROMOS OF

“EXCEEDS EXCELLENCE” OR HIGHER,

RESERVED FOR TOP EMPLOYEES

RESULTS-DRIVEN CREATIVE LEADER:

Integrated 70+ user tests into projects to

make more data-informed creative decisions

TEAM RESOURCE INNOVATOR

Managed $400K budgets, making resourcing

decisions that led to +$30M in cost savings

CONSISTENT DESIGN MANAGER

Oversaw teams of 8+ creatives and 22+

partners across high-impact projects

Art & Creative Direction • 360 Marketing Campaigns • People & Partnership Management • Global Product Launches • XFN Team Leadership Creative Strategy • Design Systems • Brand Storytelling • Research & Insights • Project Mgmt • XR Innovation • DE&I Advocation Professional Experience DOUBLE JUMP JOEY DESIGN Freelance Creative Director Brooklyn, NY May 2023 – Present Bring ideas to life through consulting in branding, digital, print, video, content, campaign, event, & interactive design for varied clients (15+ to date)

- Positioning the up-and-coming environmental startup “Airobes” as the strategic design lead, building the brand image from 0 to 1 [ongoing]

- Branding a NJ-based restaurant concept through own proprietary strategy workshop; defining mission, values, logo, and more [ongoing]

- Produced a video documentary for Lunchables-competitor “Little Spoon,” increasing their customer reach by 12% (175% over previous year)

- Strategized & designed a startup pitch deck, logo, and explainer for AR product “ReframeXR,” supporting it’s launch to EMEA angel investors META PLATFORMS New York City, NY

Head of Design, VR & Immersive Learning – Meta for Education Team January 2022 – Aug 2023 Promoted to set executive design strategy for Immersive Learning at Meta; managed global partners & expanded products to 150K users worldwide

- Managed 7 reports to design 450 projects for 9 Meta product experiences; all proved successful & acquired by reputable external companies

- Oversaw $400K budget to handle resource mgmt, recruit creatives, source & direct 10 partners, define design strategy, & achieve OKRs/KPIs

- Founded & managed Meta’s 1st Educational VR Research Cohort, working cross-functionally to catalog & share 85+ VR data science studies

- Provided design consultation enabling Meta’s 1st official VR headset-to-university pipeline & 1700 Quest donations to institutions nationwide Head of Design, Research, & Partnerships – Education Partnerships Team January 2021 – January 2022 Expanded role to lead Meta Edu x VR research, LatAm design partnership expansion, & the transition of all Edu products to 3rd-party acquisitions

- Art directed design materials for a 700+ teacher community, including 10 nationwide activations; resulted in US expansion to 30 new regions

- Drove team product expansion into LatAm via bilingual digital ad campaigns; led to 14M impressions (10x increase) and 24K leads (4x increase)

- Educated 3K Meta employees on VR in Education by developing & hosting a live share out with research partner CES & Meta senior leadership

- Rebranded entire education group with ‘Meta for Edu’ brand positioning, brand guidelines, visual systems, & 360 marketing; led to 18K leads META PLATFORMS [Continued] New York City, NY

Head of Design – Education Partnerships Team January 2019 – January 2021 Promoted to lead design, research, & partnership expansion for 45 XFNs on Edu Partnerships Team after receiving top performance 2 yrs in a row

- Formed 1st-ever Edu Design Group; led team development, mentorship, & performance reviews for 4 in-house reports ($120M cost savings)

- Directed design product strategy for Meta’s first-ever K-12 learning app; scaled to 3K users & led to major acquisition by Discovery Education

- Created new music coding platform, including logo, illustrations, animations, product interfaces, & microsite; program acquired by CodeHS

- Led all outreach assets for Meta’s new BIPOC intern program & career summits; reached 250 attendees with a 97% net promoter score (NPS) Senior Art Director – Education Modernization Team January 2017 – January 2019 Built design practice from scratch, helping team execs achieve 2x org velocity & a 5x portfolio increase; introduced DAM, roadmapping, and more

- Conceptualized & launched five 0-to-1 Meta products by instituting PRDs, market research, & user personas (175% user satisfaction increase)

- Set go-to-market strategy to launch a nationwide SEL program with Yale University; hosted 35 roundtables to determine product market fit

- Art directed media plan for tentpole Arkansas & Washington state computer science events; reached 5000 learners with a NPS score of 85%

- Built Meta’s 1st-ever education program, setting foundations for all future Edu Team designs; created identity, website, collateral, and more NAUTICA Senior Digital Graphic Designer New York City, NY November 2015 – December 2016 Repositioned brand awareness for Nautica with integrated campaigns, modern videos, & creative storytelling during 2016 rebrand (1.1M reach)

- Designed inspiring multimedia marketing assets, increasing global sales by 7% ($11.8B); projects featured in Esquire, GQ, & Sports Illustrated

- Produced & edited 20 marketing videos for TBS, USA, & VH1; included Lil Yachty collab & 1st nationally-televised brand commercial in 4 years

- Edited 15+ marketing videos, shot 1st-time e-commerce videos, live streamed events, & introduced in-store videos rolled out to 65 countries

- Created national campaign for flagship store & runway show; included content strategy, concept art, signage, PR, & Times Square billboard ASU KNOWLEDGE ENTERPRISE DEPARTMENT Graphic Designer Tempe, AZ December 2014 – November 2015 Designed unique visual comms for Research Dept. supporting high-profile initiatives assigned by Arizona State University President Michael Crow

- Translated scientific research into full-scale marketing (infographics, brochures, videos, etc.); increased brand affinity for 110K audience base

- Concepted creative look & feel for all high-profile department events; included yearly faculty awards, science symposiums, & homecoming AWE COLLECTIVE Graphic Designer Tempe, AZ August 2014 – December 2014 Created video spots, food menus, & social campaigns for local AZ clients; featured in Food & Wine, Travel+Leisure, Bon Appétit, & Phoenix news Technical & Functional Skills

Full Adobe Suite, Google Suite, Asana, Canva

Figma, Miro, Articulate, Salesforce, Wordpress

Creative design, typography, iconography

Video pre/prod/post production, storyboards

Google Analytics, Meta Pixel, UserTesting.com

Meta Quest, ShapesXR, Unity, VR Prototyping

Certifications

Certified UX Specialist, General Assembly

- Create user interfaces, UX research expert

Certified XR Designer, Circuitstream

- Build VR environments, apply AR/VR/MR skills

Certified Equity Fluent Leader, Berkeley, Haas

- Practice inclusive & equitable product design

Education

BSD in Visual Communication Design

Minor in Digital Culture

Arizona State University Tempe, AZ

Barrett, the Honors College

+ American Design Assoc. Professional (AIGA)

+ Eagle Scout (Highest Honor in Scouts BSA)

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