Tina Gallegos
Moreno Valley, CA ***** ****.**********@*****.*** LinkedIn 909-***-****
AWARD-WINNING DIRECTOR & SALES LEADER
27+ years of experience working in the CPG industry. Successfully met or exceeded sales goal on a regular basis. Expert at shelf placement and merchandising. Results-oriented sales and marketing leader with 20+ years of experience optimizing performance and driving revenue gains. Crafts and communicates a clear strategic vision, training and mentoring veteran staff to achieve ambitious sales goals. Cultivates lasting relationships with prospects and existing customers, revitalizing operations and positioning companies for continued growth and profitability. Holds a recent Bachelor of Arts in business administration.
Core Competencies
Expert in developing and maintaining strong relationships. Sales & Marketing Management • Account Management • Client Relationship Management • New Business Development
Territory Management • Lead Generation • Communication • Sales Presentations • Needs Assessment • Product Launch
Revenue Generation • Leadership • Workforce Planning • Recruiting • Training & Development • Exceeding Sales Goals-Speed to Shelf Urgency-Importance of Distribution Void Closures
EXPERIENCE
LEDone (LED light fixture manufacturer) 2022–Present
Sales Account Manager Moreno Valley, CA
Successfully sold $1,000,000.00 in sales in less than 2 years. Generate LED light fixture sales, employing exemplary customer service skills to manage and grow accounts.
Strengthens ties with existing customers, checking in every 2 weeks to gauge their needs and proactively address issues.
Sparks business and new customer acquisition, researching utility company-affiliated contractors, electricians, and lighting companies to secure leads. Engages leads and lands new accounts through targeted offers and quotes.
Responsible for generating leads. Brought in 10 new key customers within first 8 months of taking on the role. Has since brought in 20 new customers. Responsible for cold calling potential and existing customers to generate incremental sales.
Generated new sales with current customers who had not placed orders within timeframe of 60 days to 4 years by sending introductory emails, providing price lists/quotes, and promptly answering inquiries.
Achieved sales goal of $50K per month within first 3 months on the job and continues to consistently meet targets.
Accomplished and sustained spot as top sales earner among all new salespeople.
Full-time Student 2018–2022
ACOSTA SALES AND MARKETING ($1.85B sales and marketing agency) 1998–2018
National Retail Business Manager (2008–2018) Brea, CA
Owned a portfolio of 5 major clients at a time, including Heinz, Colgate, ConAgra and Minute Maid. Coordinated with retail teams across the country to bolster client business on the national level.
Partnered with clients to determine strategies that would maximize their bottom line. Met with clients on a weekly basis to evaluate and address their needs.
Consistently achieved or surpassed quotas and quarterly goals.
Provided input, market intelligence, and client feedback to support teams and build staff capabilities.
Championed contests and incentives that drove sales volume, increasing incremental cases on behalf of clients and sharing incentive results via PowerPoint histograms.
Defined and communicated business priorities and client requirements, conveying information to retail directors across multiple markets and aligning teams under shared goals.
Drew on up-to-date understanding of industry trends to capitalize on new business opportunities.
Developed and presented client-facing reports, highlighting progress and retail team achievements. Shared results with retail team at quarterly meetings.
Accompanied clients on market visits to assess the retail team’s grocery store solutions, soliciting scorecard feedback to evaluate results of market visits.
Designed and presented 100 retail solutions per month for clients, optimizing business performance.
Identified merchandising goals for key client (Colgate), leading retail team to fill out-of-stock shelves. Determined average sales of all items in the portfolio and created solutions to remain above 98% all-commodity volume (ACV).
Delivered the leadership and expertise needed to help clients achieve their desired sales metrics each quarter. Earned multiple Chairman's Awards for exceeding client sales goals.ACOSTA SALES AND MARKETING, continued
Senior Retail Sales Manager (2005–2008)
Oversaw workforce of 65 employees and directed 10 unit managers. Mentored and coached Managers on driving sales within their sales teams. Evaluated sales and merchandising performance. Expert at brand loyalty.
Established and maintained consistent communication/rapport with clients to address opportunities and expectations.
Implemented and managed client objectives, providing leadership and direction to meet business goals.
Optimized retail deployment to maximize sales, monitoring progress and providing performance data.
Advanced client volume by correcting 1,000 voids monthly.
Accommodated and exceeded client objectives, winning several retail incentive awards across different markets.
Trained and coached sales team on how to achieve and exceed shelving standards for our manufacturers.
Retail Sales Manager (1999–2005)
Supervised staff 30 sales reps and 3 managers, developing employees and enhancing overall performance. Set sales goals. Implemented and tracked sales incentives created to drive incremental sales.
Propelled sales for Nestlé, Minute Maid, Carl Buddig, Colgate, Kellogg’s brands, and many other national brands.
Retail Coverage Merchandiser (1998–1999)
Earned recognition as top sales earner within Southern California territory.
Sold in incremental cases to help drive sales metrics for clients.
Completed shelving merchandising resets to new planograms.
Corrected distribution voids for our clients, sold in new items and merchandised them on the shelf.
EDUCATION
Bachelor of Arts, business administration, University of La Verne, La Verne, CA, 2022
HONORS & AWARDS
Acosta Sales and Marketing participant in winning team Chairman’s Awards, 2007, 2011, 2012, and 2013
Sales Incentive Awards: For winning the highest sales with Land O’Lakes, Gallo, Saputo Cheese USA, and Conagra Brands (multiple awards)
Top Sales Earner in the Southern California Territory, 1999
ADDITIONAL INFORMATION
Technical Skills: Microsoft Office suite (Word, Excel, PowerPoint). Proprietary software.
Volunteerism: Assisted with clerical tasks and food distribution, Winchester Rescue Mission, 2021