Project Management Digital Marketing
Resume:
Internal Use - Confidential
Bruce W. Allen, Jr.
Pflugerville, Texas 78660
512-***-**** / ******@*****.***
Marketing & advertising leader with extensive agency and client side experience including creative, production, project management, and go-to market skill sets.
KNOWLEDGE/EXPERTISE
CORE STRENGTHS
• Organized, hard-working and detail-oriented professional, supplementing team leadership in project/account management.
• Exceed corporate expectations in all aspects of project management and analysis; areas of expertise include marketing strategy, account and project management, campaign execution, analysis, creative asset develop- ment, advertising production, planning, and client relations.
• Excel in building effective relations with contractors, advertising agencies, direct marketing companies, various operational units, internal/external groups, team members and clients from diverse backgrounds and cultures.
• Employ effective executive communication and interpersonal relationship skills to attain corporate goals. PROFESSIONAL EXPERIENCE
Drumroll/BondX, Austin, Texas 2022 - 2023
Senior Producer/Project Manager (January 19, 2022-July 26, 2023) Lead the Microsoft CRM email account from a project management level.
• Create project roadmap
• Manage budget and all scoped projects
• Create all schedules and estimates for each project
• Build pacing and burn reports to track success of projects
• Manage all resources and assign to projects
• Make decisions on where to pull funding from other budget buckets to fund projects when scope has changed
• Mitigate risk
• Main point of contact for all stake holders (creative, strategy, account, analytics)
• Find efficient ways to reach project goals
Amazing Magnets LLC, Round Rock, Texas - Currently employed Digital & Online Marketing Manager (June 1, 2021 - October 15. 2021) Responsible for all digital marketing efforts for the company (start-up).
• Create digital marketing plan - increase new customer base by 2x as yearly goal.
• Project management • Client management • Common sense
• Proven people leader • Executive communication
skills
• Self-awareness
• Marketing technology • Contact strategy • Problem solving
• Talent acquisition & devel-
opment
• Budget planning & opera-
tions
• Deadline driven/calm under pressure
Internal Use - Confidential
• Create marketing calendar/roadmap.
• Determine and purchase all necessary marketing applications needed to run campaigns, drive demand, funnel leads and report.
• PM rebuild of company website /apply Google Analytics.
• Build trade show schedule/event marketing plan and execute (4 trade shows in Q4).
• Execute social strategy (built into marketing plan) for FB, IG, Twitter and LI.
• Run email marketing campaigns to drive demand and conversions.
• Launch trigger email campaigns/LCM.
• Support HR to drive hiring campaigns.
Dell Technologies, Round Rock, Texas 2018 – 2020
Small Business Go-To Market Email Vehicle Lead (April 2019 – January 2020) Responsible for the US Small Business email program strategy, planning and performance driving de- mand to generate revenue, units and margin.
• Meet and exceed weekly forecasted goals for vehicle demand while generating email engagement KPIs.
• Build and implement SB Email roadmap with >100 email activities on a quarterly basis.
• Partner with merchandising, production and online teams to create best in class emails.
• Manage agency relationship and ensure flawless deployment on a daily basis.
• Innovate and collaborate with contact strategy and agency partners to re-engage and grow the email customer base.
Small Business Go-To Market Online Advertising (Banner) Vehicle Lead (March 2018 – April 2019) Responsible for the US Small Business online advertising program strategy, planning and performance to drive demand to generate revenue, units and margin.
• Meet and exceed weekly forecasted goals for vehicle demand while generating engagement KPIs.
• Build and implement SB OA roadmap with >40 partners on plan per quarter.
• Partner with merchandising, production and online teams to create best in class advertisements.
• Manage agency relationship and ensure flawless deployment on a daily basis. Wunderman Thompson, Young & Rubicon Brand Austin, Texas 2012 – 2018 Senior Online Account Manager (March 2012 – March 2018)
• Managed client and agency relationship for all North America consumer/Small Business/Enterprise digital advertising production initiatives for Dell Technologies.
• Managed an online team of 3.
• Bridged creative with internal and external clients.
• Managed financials related to each production project executed.
• Experience in managing a working relationship with internal, off-shore, offices. Harte-Hanks, Inc. Austin, Texas 2004-2012
Senior Account Executive (January 2009 – 2012)
• Managed client and agency relationship for all advertising and promotions initiatives.
• Managed an accomplished account team of employees. Distribute work; manage time lines and serving as both an account team and client main point of contact for escalation.
• Oversaw multiple operational units that perform various service lines involving dissemination of ac- count updates, project work flow, and deliverables.
• Created all estimates related to advertising and promotions campaigns.
• Managed and executed all email communications on behalf of the client.
• Provide consulting on various aspects of campaign best practices internally, with the client, and agency.
• Successfully launched and managed a 2 year National campaign for the US Postal Service. The Priority Mail campaign reached various service lines which include Call Center, Fulfillment, Data/List Process- ing, Analytics, eMarketing, and Internet Technology. The campaign was a huge success for the client. This campaign increased national brand recognition of Priority Mail shipping products as well as signif- icantly improved the bottom line for the USPS.
Senior Program Manager (February 2006 – January 2009)
• Managed client and agency relationship for all advertising initiatives. Internal Use - Confidential
• Estimated the financing (budget requirements) for all advertising programs.
• Entered IT requirements for web and/or web related projects for the account.
• Managed and executed all email communications on behalf of the client.
• Provided consulting on various aspects of campaign best practices internally, with the client, and agency.
• Provided data queries and analysis on campaign performance.
• Managed an Inside Sales call center.
Program Manager (October 2004 – February 2006)
• Managed a group of 4 program administrators.
• Performed data analysis and reporting on various campaigns and projects.
• Wrote several IT requirements for reporting on multiple web initiatives. EDUCATION
Business Management
Texas State University, San Marcos, Texas, 2000
ADDITIONAL TRAINING
• Completed certified course in Project Management from St Edwards University - October 26, 2005
• St Edwards University – 180 credit hours/6 Real Estate certificates – 2010
• Adobe Advertising Academy Specialist Certificate – June 4th, 2018 PERSONAL
Alumni – Sigma Chi
Supplemental family business:
Hamas Heal, LLC/VIP Candles, Pflugerville, Texas 2020 – Present Marketing, Sales & Operations (March 2020 – Present) Responsible for all marketing and operational efforts to support the company.
• Build company website & online store.
• Create marketing strategy, plan and roadmap.
• Support Owner with the creation of the business plan & model.
• Manage all social platforms.
• Execute social ads to drive engagement.
• Execute email campaigns to drive demand and conversion.
• Execute paid search campaigns to drive demand and conversion.
• Track budget to scoped marketing efforts.
• Create social video content and photography for online store.
• Prepare company income taxes.
Contact this candidate