Data Analytics, Market Research, Communication, Problem Solving

Izzy Carpenter – Marketing Coordinator

**************@*****.*** 847-***-**** Elgin, IL linkedin.com/in/ic22 Highly motivated and results-oriented Marketing professional with 2+ years of experience analyzing data and creating marketing content. Eager to leverage the ability to identify key trends and a strong willingness to learn to support the Enrollment Marketing team at Illinois Institute of Technology in achieving student recruitment and retention goals WORK EXPERIENCE

Surface Experts of Chicago Northwest Feb 2023 – Present Marketing Analyst Elgin, IL

• Utilized data analysis skills to segment 500+ customer leads, streamlining brand performance analysis and KPI tracking

• Collaborated with sales team to create targeted presentations and marketing materials, resulting in a 20% increase in bookings post-meeting

• Increased sales and tech team productivity by 10+ hours weekly through the development of an Excel data visualization tool

UIC Radio Aug 2019 – Dec 2021

Blog Coordinator Chicago, IL

• Streamlined blog content creation by 50% through a successful migration to WordPress, leading to increased output from the blog team and enhanced brand awareness

• Increased press coverage for the radio station by securing credentials for staff, allowing them to cover eight major local festivals

PROJECT EXPERIENCE

Flu Shot Dashboard Feb 2024

• Analyzed large datasets (1000s of rows) to identify flu shot trends among demographics in a mock medical system

• Developed and implemented data visualizations using Tableau to communicate vaccine rates, improving healthcare provider decision-making effectively

Home Improvement Research Assignment Dec 2020

• Led a cross-functional team in developing a customer survey using Qualtrics to gather insights on home improvement trends and preferences

• Analyzed survey data to identify key patterns, resulting in actionable insights for product development and targeted marketing initiatives that drive measurable results VOLUNTEER EXPERIENCE

Becton, Dickerson (BD) Jun 2023

Health Fair Volunteer Philadelphia, PA

• Educated over 200 community members in North Philadelphia on Peripheral Artery Disease (PAD) within communities of color, leading to increased awareness and encouraging over 30% of attendees to seek free screenings

EDUCATION

University of Illinois at Chicago Dec 2021

Master of Science, Marketing; GPA: 3.65 Chicago, IL Notable Coursework: Marketing Analytics, Marketing Management, Market Research University of Illinois at Chicago May 2020

Bachelor of Arts, Communication; Minor in Business Administration Chicago, IL Study Abroad: CIEE Paris 2019

SKILLS

Marketing Analytics: Excel (PivotTables, XLOOKUP, complex formulas), SPSS, SQL, CRM, Marketing Automation Marketing Content Creation: WordPress, HTML/CSS, Canva Data Visualization: Tableau, Looker (Data Studio)

Communication: Strong written, spoken, and electronic communication skills Project Management: Ability to manage projects, meet deadlines, and collaborate with diverse teams

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