Business Development A Dedicated
Resume:
CECILIA SERWAA BONSU
P. O. Box MP 4727, Mamprobi - Accra - Ghana / Mob: +233 024******* Email: ******************@*****.***
SALES & MARKETING PROFESSIONAL
A dedicated Sales & Marketing professional with over 5+ years of experience, implementing effective Sales and Marketing Strategies with proven experience in organization development in terms of driving business results and maximizing profitability through the delivery of exceptional products and service offerings. Demonstrated expertise in crafting compelling brand narratives, building strong media relationships, and driving impactful communications initiatives, and exceeding business initiatives through the delivery of exceptional Sales services. I have the ability to develop and execute innovative marketing strategies that enhance brand visibility, drive engagement, and achieve measurable business objectives. KNOWLEDGE & SKILL AREA
Sales & Marketing Management
Consumer Insight and Marketing Research
Client, Stakeholder & Corporate Communications
Product Promotional Campaigns
Brand Management & Representation
PROFESSIONAL EXPERIENCE
OFFICE OF THE RECEIVER March, 2023 – Till Date
(23 Saving and Loans and Finance Companies)
ASSOCCIATE CONSULTANT
Process applications for loans and inform and advise on every stage of the process.
Evaluate and Validate creditors and identify assets to be sold.
Evaluate, authorize, or recommend approval loans within specified limits, and refer loan applications outside those limits to management for approval.
Explain the terms and conditions of the loan to creditors, confirm and double - check loan application form before sending it for confirmation.
Obtain and compile copies of loan applicants' credit histories, corporate financial statements, and other financial information.
Update accounts records, review loan files and Notify creditors of the receivership.
Comply with the bank operations and security procedures by participating in all dual-control functions, analyzing applicant’s financial status, credit and property evaluation to determine loan feasibility and following up with regularization of the position of accounts.
Build a healthy clientele ensuring that all customer credit requirements are processed in line with approved Credit Policy.
Public Relationship Management
Business Development & Planning
Customer Service Management
Team Management & Leadership
Negotiation & Contract Management
CECILIA SERWAA BONSU 2 3
Achievements
Improved time to loan approval, reducing 70 % of portfolio in late repayment and ensured all the branch’s financial transactions adhered to company and appropriate policies.
Effectively managed relationships with potential and existing clients, small and medium enterprise businesses, corporate and institutional clientele to maximize company’s return. CROWN INSURANCE BROKERS LTD, Accra Jan, 2018 – Sept, 2022 Claims Officer
Received and scrutinized insurance claims submitted to ensure completeness and accuracy.
Entered claim information into the company's claims management system and maintain updated records.
Conducted thorough analysis to determine the legitimacy of claims, and determined the liability of the insurance company based on policy coverage, terms, and conditions.
Acted as point of contact for policyholders throughout the claims process, providing updates and answering inquiries.
Maintain meticulous records of all claim activities, decisions, and communications in the claims management system.
Prepared comprehensive reports detailing the investigation findings, assessments, and final decisions for each claim.
Documented the rationale for claim approval or denial, ensuring transparency and compliance with company policies and regulatory requirements.
Identified potential fraudulent claims through vigilant analysis and investigation.
Ensured that all claims handling processes adhered to industry regulations, legal requirements, and company policies.
Achievements
Achieved a customer satisfaction rating of 95% by providing timely updates and empathetic support to policyholders during the claims process.
Improved documentation processes, resulting in a 20% reduction in administrative errors and faster claim resolution times.
Contributed to a significant increase in policyholder retention rates by ensuring a positive claims experience.
CROWN INSURANCE BROKERS LTD, Accra Jan, 2012 – June, 2017 Business Development Executive
Developed and implemented comprehensive sales and marketing strategies to increase brand awareness, drive customer acquisition, and achieve business objectives.
Meet regularly with new and existing customers and prospects in sales territory to understand their evolving insurance needs and position product solutions to meet surfaced needs.
Contacted prospective clients through a variety of medium including reaching out on social media, phoning, emailing or meeting in person.
Introduced insurance products to targeted population and assisted clients with their applications.
Maintained relationships with both clients and management by providing support, information CECILIA SERWAA BONSU 3 3
and introduction of new ideas.
Provided concise description of products to customers and also drew attention to the benefit of the product, issuing quotes, maintaining client records, and preparing reports. EXPRESS LIFE INSURANCE COMPANY LTD, Accra Aug, 2011 – Dec, 2011 Marketing Executive
Introduce Express life insurance products to targeted clients and assist them with their applications.
Developed and implemented comprehensive sales and marketing strategies to increase brand awareness, drive customer acquisition, and achieve business objectives.
Maintained relationships with both clients and management by providing support, information and introduction of new ideas.
Provided concise description of products to customers and also draw attention to the benefit of the product, issue quotes, maintain client records, and prepare reports.
Optimized business development plan by working closely with the Sales teams to maximize time in the field and overall efficiency through development and prequalification of leads. ACADEMIC QUALIFICATION
UNIVERSITY OF EDUCATION, Winneba - kumasi 2012 - 2016 BSC. Business Administration
SUNYANI TECHNICAL UNIVERSITY, Sunyani 2008 - 2010
Diploma in Business Studies
AKUMADAN SENIOR HIGH SCHOOL 2004 - 2007
West African Secondary School Certificate (WASSCE) Business TECHNICAL SKILLS
Certificate in Microsoft Office Applications – SOA Computer Training Institute (2008)
Good working knowledge in the use of Microsoft Office Word®, Excel®, PowerPoint and the use of internet for collecting information.
Languages: English (Fluent), and Twi (Fluent)
REFERENCES
Available Upon Request
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