Ux Designer User Research

Mai Phuong Vu

UX Designer/Researcher

Toronto, ON 647-***-**** ****************@*****.*** LinkedIn Phuong Vu’s Portfolio Skills Summary

• User-Centric Design: Conduct user research and usability testing, create wireframes, and develop interactive prototypes.

• UI Design: Use visual elements (color theory, typography, and composition) to communicate and design appealing layouts; proficient in Figma, and Adobe Creative Suite.

• Technical skills: Use HTML, CSS, and basic C+ to create responsive design across devices.

• Collaboration and Communication: Present design concepts effectively; facilitate design workshops; collaborate with team to finalize design concept.

• Service design: Identify business’s downsides by conducting research, then propose effective design solutions.

UX Projects

SportChek (School Project) UI Designer

• Revamped web pages for a sport fashion e-commerce brand, aiming to boost brand awareness and inspire a healthy lifestyle among users.

• Enhanced the browsing and checkout process by redesigning the landing and checkout pages, prioritizing an improved user experience.

• Implemented design elements to create an engaging product page, aiming to increase the purchase rate and ROI.

Smart Farm Dashboard (School Project) UX/UI Designer

• Conducted thorough secondary research to identify common pain points faced by farmers.

• Collected and processed data to determine the key features required for the dashboard.

• Designed a visually effective iPad-sized dashboard enabling farmers to remotely monitor their farms. The dashboard includes a main screen offering a summarized view of other sections, such as Plant Growth Rate (tracking plants’ growth and showcasing water levels), Plants’ Phases, Plants’ Nutrition, and Weather Forecast.

Graffiti Cache (School Project) UX/UI Designer

• Analyzed the client's brief and facilitated brainstorming sessions with the team. Conducted secondary research, competitive analysis, and data gathering to confirm essential features for the Graffiti finding app.

• Developed personas, task flows, and user flows, structuring the information system for a smooth and user-friendly experience.

• Sketched screens like Onboarding, Graffiti Finding, Hints, Graffiti Creation and Approval.

• Created low-fidelity and high-fidelity wireframes using Adobe XD and Miro.

• Designed a Creative Proposal, including a Style Guide and Moodboard, to define the app's appearance.

• Developed the final prototype and conducted user testing for validation. Ikea Place (School Project) UX Researcher

• Conducted Usability Testing for the Ikea’s AR furniture shopping app using 10 usability heuristics to evaluate its effectiveness in providing a seamless and intuitive experience for users.

• Identified strengths and weaknesses of the app and offer design recommendation to improve usability.

Other

• Tools: Figma, Adobe suits, Miro, VS Code, Tableau, RAWGraphs, Notions, Asana, UserTesting, Google Forms, Surveymonkey, Mediums.

Education

Bachelor of Design 2020 – 2025

Humber College ITAL, Toronto, ON

• Related Courses: Interaction Design, Service Design, Design and Data, Visual Communication Design, Visual Storytelling

Contact this candidate