Business Development Supply Chain

REID SWANSON

Danville, CA ***** · Mobile: 925-***-**** · ************@*****.*** · LinkedIn

DIRECTOR OF SALES AND SENIOR TECHNOLOGY SALES LEADER

• A results-driven, multi-channel technology solutions partner and business development strategist with 15+ years of excellence in consistently generating $10-50M in sales of cutting-edge SaaS, cloud, and hardware solutions in enterprise and SMB portfolios.

• Excels in identifying new opportunities and building consultative client relationships – with a keen understanding of client’s tech footprints and business drivers – to create tailored solutions that enable client retention in highly competitive markets.

• Extensive experience in coaching and leading cross-functional teams to meet ambitious sales and customer satisfaction targets while cultivating robust, extensive partner ecosystems consisting of Fortune 500 market leaders as well as diverse SMBs.

AREAS OF EXPERTISE

Executive Leadership Sales Operations and Management Account Management Product Development Pricing Strategy Supply Chain Management Pipeline and New Business Development Strategic Sales Planning Product Marketing Budget Forecasting and Administration P&L Management Affiliate and Email Marketing Campaigns

Cost Reduction Strategies Contract Negotiation RFP/RFQ Process Improvement Marketing Strategy CRM CAREER HIGHLIGHTS

• Develop Smart City Solution for Napa Valley to optimize Electric Vehicle Charger locations throughout city.

• Achieved a 400+% growth 2023 over 2022 WallBox. Key account sales into SunPower, Volkswagen, Stellantis, Costco, Rexel Distribution.

• Achieved a $100K to $500K growth in SaaS sales at Incorta and successfully secured a ranking in the Top 25% of Account Executives in the company. Awarded Presidents Club sales award.

• Generated a $750K+ increase in SaaS sales within six months at HYP3R and delivered $1.4M in revenue growth over 12 months, resulting in being placed among the Top 15% of Account Executives in the company.

• Surpassed sales performance expectations by 110% or more at Oracle Corporation and recognized as one of the Top 10% performers in the entire company.

• Realized a 50% boost in customer satisfaction ratings at Oracle Corporation by successfully drafting and releasing new procedures in partnership with customer representatives.

• Oversaw the national launch of MuscleMilk Protein Drink with 7-Eleven at CytoSport in 2005 and presented and secured beverage placement at multiple outlets across the country. PROFESSIONAL EXPERIENCE

NAYAX Energy, CA

Director of Sales Jan 2024 - Present

• Develop Smart City Solution for Napa Valley to optimize Electric Vehicle Charger locations throughout city.

• Lead the sales team to achieve a 25% year-over-year revenue growth by implementing innovative sales strategies.

• Manage key accounts and secure several high value contacts, contributing to 40% increased ARR.

• Initiated and nurtured strategic partnerships with technology providers, enhancing our product offering and resulting in a 35% increase in customer satisfaction scores.

• Developed and executed a comprehensive training program for new sales representatives, reducing ramp time by 30% and increasing overall team productivity.

WALLBOX, Mountain View, CA

Director of Sales – West Coast Oct 2021 – Dec 2023

• Grow sales in territory from 2021 to 2023 by 400%

• Train and develop team of 2 Regional Sales Managers, 8 AE’s and 2 SDR’s

• Establish and manage annual and quarterly KPI goals for team.

• Develop specific strategy for multiple sales partners: electrical component distribution (Rexel), direct OEM

(Volkswagen) utility and fleet sales (Valley Transit Authority and San Jose Unified School District) and government residential incentive programs (PG&E, Florida Power and Light, Sonoma Power). INCORTA, San Mateo, CA

Sales Manager Apr 2019 - Oct 2021

• Realized $1M to $3M+ growth in the pipeline in the first four months and drafted/released licensing contracts that delivered solutions for long-term partnerships with VAR’s, partners, and direct accounts while successfully negotiating terms and conditions.

• Manage team of 8 Account Executives.

Oracle, San Francisco, CA

Account Manager July 2017 to May 2018

• Build strategic relationships with hospitality companies to help build technology environments that improve operations and increase revenues. Drive new business development, target strategic new accounts, and expand our footprint with existing clients.

• Managed West Coast territory including Northern California, Seattle, and cross-border groups in Canada including 50 total accounts.

• Lead several complex RFP responses for large scale enterprise deployments.

• Increased referral business by developing lasting relationships with key clients. NCP GLOBAL, San Francisco, CA

Director of Sales – North America Jan 2014 to Apr 2017

• Interfaced directly with Fortune 500 companies to devise and implement strategic business plans, executive coaching programs, and sales enablement exercises/training.

• Grew VAR from zero to over $2M annually, administered/on-boarded Value-Added Resellers, and set budget, commissions for sale, and on-going services.

• Spearheaded and facilitated international workshops that engaged senior leaders in exploring innovative new technology solutions.

GU ENERGY LABS / ADVANCED FOOD CONCEPTS, Berkeley, CA Sales Director Oct 2009 to Jan 2014

• Collaboratively led and monitored performance of a talented team of 10 as well as an independent representative force of 85.

• Boosted revenue performance by five-fold after deploying a new branding, sales, and marketing program in addition to driving topline increases that averaged a 16% annual growth rate over a four-year period.

• Improved the company’s presence on social media platforms, including Twitter, Instagram, Facebook, and LinkedIn, contributing to an increase in web sales by $50k per month over two years. ORACLE CORPORATION, Redwood, CA

Sales Executive Jan 2007 to Aug 2009

• Expanded the territory footprint by executing an innovative strategy to sell software technology-based solutions while frequently interacting with new business partners and actively sourcing for new opportunities.

• Partnered with executive-level decision-makers across the client base and successfully customized specific solutions that exceeded all stakeholder expectations.

• Created and implemented a comprehensive sales training program that focused on enhancing skills in sales processes, discovery tools, qualifying leads, and information presentation. ADDITIONAL EXPERIENCE

Director of Sales • CytoSport / Muscle Milk, Benicia, CA Senior Product Marketing Manager • XILINX, San Jose, CA Product Manager • Hitachi America, San Jose, CA

Sales Associate • Apple Computers, Los Angeles, CA EDUCATION

Bachelor of Arts (BA) in Business Administration and Marketing • Pepperdine University • Malibu, CA ATHLETIC ASSOCIATIONS

Race Director Triathlon Mustang Soccer Board of Directors Race Across America (RAAM) 8-Time Finisher Ironman Triathlon

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