Visual Merchandising Customer Service

*Camelia Boghea

Dubai, UAE +971-********* / ************@*****.*** *.******@*****.***

Summary

Visual Merchandising Manager with 19 years of experience in the UAE fashion and retail sector. Expertise in creating compelling visual presentations and merchandise displays that drive sales and enhance product appeal. Demonstrates a strong customer focus, effectively managing store operations, implementing corporate programs and promotions, and ensuring high levels of customer satisfaction and productivity. Proficient in stock and inventory management, handling customer inquiries, scheduling shifts, enforcing safety regulations, and training and motivating staff. Known for excellent organizational, planning, and communication skills, with the ability to excel in fast-paced environments.

Core Competencies

Merchandising strategies, store planning & design; creating engaging displays, store management, sales & marketing, business growth/development, inventory management, vendor/supplier management, customer service, attention to details, and creativity. Team building & strong leadership skills to coach, mentor, and develop the VM team, ability to make recommendations that effectively resolve problems.

Professional Experience

EYEWA, Dubai UAE ( Oct.2020- present )

Visual Merchandiser Manager ( UAE -KSA-Kuwait, Bahrain )

Achievements:

•Built and developed Visual Merchandising Directives and guidelines.

•Oversaw 74 store openings in KSA, UAE, Bahrain, and Kuwait.

•Coordinated with store teams, merchandising teams, and visual teams to meet standards.

•Communicated with vendors for visual props.

•Created attractive merchandise displays to improve layout and sales.

•Edited weekly and internal visual merchandising newsletters.

•Monitored costs and managed within budget.

•Ordered, managed, and distributed core VM assets.

•Produced window displays, signs, interior displays, and floor plans.

•Collected reports on brand installations and store openings.

•Compiled monthly competitor reports and analysed VM actions.

•Delivered VM training and coaching for store teams.

•Supported Head of Merchandising with regional projects.

•Ensured consistent visual excellence in product display.

•Planned and implemented store zoning and rotations.

•Created visually strong displays tailored to local needs.

•Collaborated with marketing and sales teams on visual merchandising plans.

•Analysed sales data, customer feedback, and KPIs to improve strategies.

Forever 21, Dubai, UAE (Feb 2015 – Jun 2019)

Regional Visual Manager (UAE, Qatar, Oman & Middle East Support (KSA, Bahrain, Kuwait, Jordan, Lebanon)

Achievements:

•Expanded territory by assisting in new openings/remodelling (e.g., Metropolis Mall – Russia, Mall of Africa - South Africa, Abdali Mall – Jordan, Burjuman Center – Dubai, IBN Mall -Dubai).

•Achieved $30,000 annual savings by refurbishing stores with previous season fixtures.

•Reviewed and executed visual concepts for each store, providing feedback and preparing final layouts.

•Conducted quarterly visual merchandising workshops for new joiners, supervisors, and store managers.

•Secured 2nd place in the Global Visual Competition Summer Setup (2016).

•Evaluated and finalized SS18 samples based on market demands.

Responsibilities:

Visual Merchandising

•Led a team of 25 Visual Merchandisers managing 12 stores (averaging of 12.000- 38,000 sq. ft. per store).

•Prepare floor work and visual checklists during daily store visits to provide feedback on store visuals; conduct weekly meetings with the store visual in charge to discuss brand merchandise and Windows updates.

•Focus on increasing the footfall of the store by attractively displaying products and merchandise; create appealing and eye-catching visual displays that lead the customer through the entire store.

•Responsible for all creative and visual propositions of the store; instrumental in all functions from concept development and implementation of innovative and compelling displays.

Liaison and Coordination

•Closely work with the planning, marketing, and operation team about store layouts and product presentation of each season floor set to ensure appropriate implementation of brand guidelines across all the regions.

•Define all in-store communication with the marketing team, order seasonal brand marketing collaterals, and conduct brand training workshops per season.

•Attend weekly conference calls and monthly territory visits; participate in monthly business reviews with the Board.

Team/People Management

•Lead, guide, and motivate the store team to achieve all brand, performance, and behavior standards

•Coach and mentor teams who have relevant VM talent.

Nishat Linen, Dubai, UAE (Mar 2013 - Jan 2015)

Visual Merchandising Manager/ Area Manager

Achievements:

•Spearheaded the opening of new brands and managed 8 stores across the UAE, including Al Ain, Fujairah, Ras-Al-Khaimah, Abu Dhabi, and Dubai.

•Oversaw 6 stores in Dubai and launched 5 new stores in Al Ain, Fujairah, Ras-Al-Khaimah, and Dubai's Oasis and Arabian Centres.

•Enhanced brand distinction through expert visual merchandising and display techniques across various store media.

•Consistently met visual standards, performed weekly refreshes, and strengthened apparel presentation.

•Delivered exceptional customer experiences with bi-monthly visual updates and weekly fixture adjustments.

•Developed and maintained a corporate database for fixtures, visual directives, and props.

•Created and organized multiple visual training programs at various levels.

•Played a key role in achieving the highest sales targets in the UAE region post-opening at Arabian Centre.

Responsibilities:

•Focused on increasing the store sales and achieving store budget through effective space stock management; managed stock availability and maintained visual standards on the floor, cash wrap, and fitting room.

•Evaluated store metrics to spot opportunities to maximize store results; reviewed and evaluated sales performance reports and corrected space allocation, store layout, and stock positioning including space provisions of seasonal items.

•Maintained and managed the store’s sales floor, including setting up new displays, ensuring that shelves were stocked, and ensuring that the store was clean and orderly.

•Defined, designed, and implemented a creative visual merchandising strategy to ensure that the brand is positioned effectively within the market to promote profitable growth.

Tommy Hilfiger, Dubai, UAE (Mar 2012 - Jan 2013)

Store Manager

Achievements:

•Successfully developed store policies and marketing programs aimed at increasing sales and growing the existing customer base.

•Successfully diversified product lines and enhanced sales by 33%.

•Conducted sales seminars to increase product knowledge, selling techniques and suggestive add-on sales.

•Efficiently managed 6,500 square feet of showroom and 2,000 square feet of stockroom while ensuring replenishment system and structured stockroom is in place.

•Ensured that all products and displays are merchandised effectively to maximize sales and profitability.

•Conducted extensive market research, analysed competitors’ activities, and accordingly managed brand/customer awareness programs to create product demand and awareness.

Responsibilities:

•Managed a team of 10 members in planning and directing the day-to-day store operations; developed plans to drive store sales, increase profit, and improve customer service while maintaining high store standards and conditions.

•Developed and maintained healthy business relations with customers, ensuring their needs are met and complaints were resolved in a timely manner while providing quick and efficient service.

•Monitored and ensured that store facilities met all regulations

H&M, Dubai, UAE (Dec 2010 – Feb 2012)

Assistant Store Manager

Achievement:

•Devised effective plans to drive store sales, increase profitability, and improve customer service while maintaining high store standards and conditions.

Responsibilities:

•Assisted the Store Manager in developing strategies to attract new customers and increase the business of the store.

•Managed every aspect of the store - sales, stock, orders, payments, and resources - for the smooth running of the store.

•Monitored daily store operations and tracked the progress of weekly, monthly, and quarterly objectives.

•Managed overall operational integrity of the store, controlled store expenses on a daily basis, and ensured all operations are in compliance with company policies and procedures.

•Handled employee rotations, vacations, and promotions to ensure staff development in the store

Previous Assignments

•Department Manager, Alshaya (H&M), Dubai, UAE (Jan 2009 – Dec 2010)

•Visual Merchandising Supervisor, Alshaya, Dubai, UAE (Oct 2006 – Jan 2009)

•Store Visual Merchandiser, Azadea ( Zara ) Dubai, UAE (Jan 2004 – Aug 2006)

Education

•Economy Management, University Moldova (2001)

•Universal Languages, High School Brasov, Romania (1997)

•English Language Certificate, The British Council, Brasov, Romania (2002)

•Adobe Photoshop, Illustrator course - Dubai Nadia -2020 January

Nationality: Romanian Date of Birth: 17th Nov 1983

Languages: English, Romanian Spanish-Beginner

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