Ux Designer Graphic

Bhanu Prathap

UX Designer

Portfolio: https://www.bhanuprathap.com

(San Jose, CA – open to relocate)

Email: ************.**@*****.*** Phone: +1-812-***-**** Experience (5+ years)

Optum UX Designer – IC

April 2023 – Present Chicago, USA

Distilled 72+ hours of Rapid Iterative Testing and Evaluation (RITE) with 20+ interviews to redesign Optum’s sign-in experience, leading to a 60% improvement in user confidence scores and a 45% improvement in System Usability Scale (SEQ) ratings. Boosted NPS by 20% by transforming Optum’s support interface through A/B testing, user surveys, and glassbox sessions. Collaborated for ideation with stakeholders across healthcare, finance, and pharmacy to develop a unified design. Established the Design system from scratch, instituting governance and integration with the Brand team. Spearheaded the adoption by design teams, boosting productivity by 60% and reducing design hours by 80%. Enhanced consistency in handoff and asynchronous collaboration by 50%.

Revitalized UHG's cybersecurity portal in 2 weeks through collaborative redesign. Utilized brainstorming and affinity mapping to develop the design strategy, resulting in a 40% improvement in information dissemination and heightened user satisfaction during the Feb 2024 Change HealthCare cyberattack. Serve IT Clinic, IU Senior UX Designer

Jan 2022 – Dec 2022 Bloomington, IN, USA

Led design teams, in enhancing web platforms in information architecture and user flows to develop scalable web/mobile solutions, resulting in a 13% revenue increase via sign-ups for over 6 businesses.

Directed cross-functional teams in research, product roadmap, prototyping, and site launch within 4 months, focusing on usability, accessibility, SEO, and market analysis, resulting in a 20% decrease in bounce rates and a 50% increase in session times. Salesforce UX Designer

May 2021 – June 2021 Bloomington, IN, USA

Elevated Trailhead Live’s content discovery by conducting heuristic evaluations and, enhancing content searchability and landing page design, which resulted in a 63% increase in user engagement.

Addressed usability issues by conducting contextual inquiry to understand user pain points, cutting the bounce rate by 45% through targeted user experience improvements within 1 month.

Breakout Escape Games Experience Designer

July 2018 – Jan 2020 Bangalore, Karnataka, INDIA Led the ideation and development of the most sought-after Escape game, "Trapped," which boosted customer engagement, reflected in a 40% surge in positive reviews and a 35% increase in repeat visits.

Optimized game flow and difficulty, through meticulous user testing and feedback analysis, leading to a 63% rise in successful escapes, contributing to a 20% growth in monthly revenues.

Accenture Application Development Analyst

Jun 2015 – Nov 2017 Bangalore, Karnataka, INDIA

Led cross-functional teams to design and prototype a ChatBot that won recognition for the best ideation and presentation.

3.14 Design Studio Co-Founder & Graphic Designer Aug 2011 – Aug 2020 Bangalore, Karnataka, INDIA

Founded and led the design firm. Produced tailored marketing materials that aligned with clients' branding styles, resulting in a 30% boost in lead generation. Education

Indiana University Bloomington

MS in Human-Computer Interaction & Design

3.97 GPA Dec 2022

R.V. College of Engineering

Bachelors in Electrical Engineering

3.70 GPA June 2015

Skills

UX Design

Wireframes & Prototyping, Data visualization, Style guide & Design systems, Product thinking &

storytelling, Mobile design, Website design,

Interaction design, Graphic design, Visual design. UX Research

User & Stakeholder interview, Usability testing, A/B Testing, Cognitive mapping & walkthrough,

Heuristic evaluation, Competitor analysis,

Contextual inquiry, UX Audit, Card sorting,

Ethnography studies, CO-design, Storyboarding,

Information architecture.

Prototyping

Rapid Prototyping using Figma, Invision @ Marvel • HTML/CSS/Java script

Testing

Guerilla testing • A/B testing • Wizard of Oz •

Qualitative and Quantitative behavioral user

Testing • Rapid iterative testing evaluation

Tools

Figma • Adobe XD • Adobe Experience Deisgn •

Glassbox • Qualtrics • Sketch • InVision • Adobe

creative suite • Jira • Confluence • Workfront

Achievements

Excellence in Teaching Assistance 2021-2022

Winning Hackathon, MIT Africa Takes on COVID-19

Winning MIT Beat the Pandemic Hackathon 2020

Contact details

Email: ************.**@*****.***

Phone: +1-812-***-****

LinkedIn:

https://www.linkedin.com/in/bhanuprathapyadav

Portfolio: https://www.bhanuprathap.com

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